Small business

Small Business and Startups: Give Thanks (and Coupons)

Mike | December 9th, 2013

Holidays are upon us, folks and it’s time to give thanks. every business large and small owes a debt to those who have helped over the year and there is no better time to gift than now: your investors and lenders deserve a note, a bottle of wine or other small token to show your […]

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Small Business and Startups: Where to Learn

Mike | December 2nd, 2013

Resources for entrepreneurs are widely available and easy to access, but you need to know where to look and who to visit. First time entrepreneurs in particular have tons of questions and hunger for mentors, confidants, cronies, and fellow travelers. Anyone with an idea for a business can find a place to turn, an article […]

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Small Business and Startups: End-of-Year Mishegoss, 2013!

Mike | November 25th, 2013

Every year I have to sit you down and explain to you the importance of preparing for the end of year madness that every small business is required to experience. There is a ton of work to be done, myriad details to attend, and fun that must be had; this I need like a loch in […]

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Content Marketing: Beastie Boys And Girls

Ross | November 20th, 2013

If you’re struggling with your content marketing strategy, read How To Grow Your Business With Content Marketing. But more importantly, watch the video below. More than anything else, great storytelling differentiates successful content marketing from noise. I’ve previously shared some outstanding examples of storytelling in content marketing. Here’s another good example from GoldieBox, a company creating […]

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The Right Tool For The Job

Ross | November 19th, 2013

A few days ago, my son and I replaced an old, leaky faucet in our laundry room. We planned on 90 minutes, but we ran into a problem and ended up spending more than four hours to replace the faucet. Our struggle with the faucet reminded me about the importance of having and using the […]

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The Pricing Dilemma: Finding the Right Balance

Mike | November 18th, 2013

There is a tension inherent in the relationship between a business and its customers when it comes to pricing of a product or service. Customers look at prices with a complex eye in determining whether the tradeoff between cost and value is a fair one for them to make. The value proposition that your business […]

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How Content Marketing Can Help Grow Your Business in 2014

Ross | November 14th, 2013

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective? There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study. The study surveyed 1,217 marketers around the world in July and August 2013. […]

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10 things Entrepreneurs Can Learn From Coach

Mike | November 11th, 2013

I am not the biggest of sports fans, but I do love watching a great team from just about any sport working together as a unit. The beauty of an powerful individual performance, wrapped in the cohesion of great team work is a thing of wonder and a treasure to behold. The grace, power, and […]

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The Entrepreneur’s Guide To Surviving The Startup Zombie Apocalypse

Ross | November 6th, 2013

I’m a fan of The Walking Dead, a U.S. cable television series about surviving a zombie-infested world. What can entrepreneurs learn from a television show that features mindless, reanimated corpses with an insatiable hunger for human flesh? Surprisingly, there is much to learn. Here are ten fundamental lessons entrepreneurs can learn from the zombie apocalypse: […]

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Customer Service and a Culture of Helping

Mike | November 4th, 2013

“Thanks for contacting us with your question.  We’ll reply within 3 business days.” When people discuss the “helping” careers, they are usually referring to honorable fields such as social work, teaching, and psychotherapy. Rarely does selling shoes come into the mix. Yet Zappos has built an online empire, growing in little more than a dozen years […]

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