Small business

Small Business and Startups: What Would You do Differently?

Mike | June 9th, 2014

Mom told us to learn from our mistakes. The world’s great religions teach us that our transgressions will be forgiven. Redemption is all around us every wherever we look, whether as a plot-line in a movie or in the world of politics. Entrepreneurs make mistakes every single day, many of them completely unforced errors. Sometimes these mistakes have a negligible impact on […]

Read full post »

Content Marketing Will Fail Your Business If You Keep Doing This

Ross | June 3rd, 2014

Content marketing can be a valuable marketing strategy for just about any type of business. By giving your customers and prospects actionable content through great storytelling, you can help your brand increase trust, credibility and ultimately, sales. But there’s an important caveat: the moment a brand tries to push a direct sale through its content […]

Read full post »

Listen Close: 5 Tips for Small Business and Startups

Mike | June 2nd, 2014

People who run businesses tend to talk. A lot. We chair meetings, we advance our opinion, we write memos, we give marching orders, we articulate strategy, and we manage tactics. We are excellent at communicating our thoughts and wishes. What we don’t do quite as well is listen. As important as it is to be […]

Read full post »

How Typography Affects Conversions and Sales

Ross | May 21st, 2014

  Do you give much thought to the typography you use on your website or marketing materials? You should! Typography plays an important role in influencing people’s decisions. For example, Tahoma is the most legible font at size 10, Courier is the most legible at size 12 and Arial is the most legible at size […]

Read full post »

5 Things Entrepreneurs Can Learn From Superheroes!

Mike | May 19th, 2014

To many people out there (investors, business students, politicians) entrepreneurs are heroes of the first degree. They are lionized, studied, imitated, and held up as shining examples of American ingenuity and creativity. But truly, entrepreneurs are heroes of the second degree. Although their creativity can not be denied, their energy borders on legendary, their resourcefulness […]

Read full post »

What Influences People To Buy Products or Services? Top 10 Factors

Ross | May 13th, 2014

Why do people buy one company’s products or services while ignoring the products or services of a competitor? What influences people’s purchasing decisions? Some, like Clay Christensen, argue that customers “hire” products (or services). It’s a novel theory –  one that requires you to carefully listen to your customers. People’s purchasing decisions – both online […]

Read full post »

Small Business and Startup Tips: Enjoying Your Customers For Profit and Fun

Mike | May 12th, 2014

When a customer walks through your door, be it a bricks-and-mortar door or a virtual one, it is paramount that they be greeted and feel welcomed into your business. Not just making them at home, or perhaps offering a little espresso, but rather making them feel that you are there to help them, to answer […]

Read full post »

Raising the Minimum Wage: Why it Matters to Small Business

Mike | May 5th, 2014

In his new book, Capital in the Twenty-First Century, Thomas Piketty argues that the gap between the wealthiest members of our society and the poorest has widened significantly over the past decade. Much of this increasing discrepancy is accounted for by the global recession that began in 2008, but much of the blame lies with the policy-makers […]

Read full post »

Small Business, Culture and Pancakes

Mike | April 28th, 2014

Remember when you were a kid and mom would hang one of your drawings on the door of the fridge? How good did that make you feel to be recognized? To have your wonderful talents displayed for everyone to see? When we celebrate the work of a family member or a team member it is […]

Read full post »

Presentations: Why I Hate Them

Mike | April 21st, 2014

I am fortunate enough to receive a handful of invitations each year to speak at various gatherings, conferences, and trade shows. I take these opportunities seriously and understand that I have a responsibility to the event organizers as well as an obligation to the audience.  My goals when speaking are 1) to educate, and 2) […]

Read full post »