Small business

How Typography Affects Conversions and Sales

Ross | May 21st, 2014

  Do you give much thought to the typography you use on your website or marketing materials? You should! Typography plays an important role in influencing people’s decisions. For example, Tahoma is the most legible font at size 10, Courier is the most legible at size 12 and Arial is the most legible at size […]

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5 Things Entrepreneurs Can Learn From Superheroes!

Mike | May 19th, 2014

To many people out there (investors, business students, politicians) entrepreneurs are heroes of the first degree. They are lionized, studied, imitated, and held up as shining examples of American ingenuity and creativity. But truly, entrepreneurs are heroes of the second degree. Although their creativity can not be denied, their energy borders on legendary, their resourcefulness […]

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What Influences People To Buy Products or Services? Top 10 Factors

Ross | May 13th, 2014

Why do people buy one company’s products or services while ignoring the products or services of a competitor? What influences people’s purchasing decisions? Some, like Clay Christensen, argue that customers “hire” products (or services). It’s a novel theory –  one that requires you to carefully listen to your customers. People’s purchasing decisions – both online […]

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Small Business and Startup Tips: Enjoying Your Customers For Profit and Fun

Mike | May 12th, 2014

When a customer walks through your door, be it a bricks-and-mortar door or a virtual one, it is paramount that they be greeted and feel welcomed into your business. Not just making them at home, or perhaps offering a little espresso, but rather making them feel that you are there to help them, to answer […]

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Raising the Minimum Wage: Why it Matters to Small Business

Mike | May 5th, 2014

In his new book, Capital in the Twenty-First Century, Thomas Piketty argues that the gap between the wealthiest members of our society and the poorest has widened significantly over the past decade. Much of this increasing discrepancy is accounted for by the global recession that began in 2008, but much of the blame lies with the policy-makers […]

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Small Business, Culture and Pancakes

Mike | April 28th, 2014

Remember when you were a kid and mom would hang one of your drawings on the door of the fridge? How good did that make you feel to be recognized? To have your wonderful talents displayed for everyone to see? When we celebrate the work of a family member or a team member it is […]

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Presentations: Why I Hate Them

Mike | April 21st, 2014

I am fortunate enough to receive a handful of invitations each year to speak at various gatherings, conferences, and trade shows. I take these opportunities seriously and understand that I have a responsibility to the event organizers as well as an obligation to the audience.  My goals when speaking are 1) to educate, and 2) […]

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Extending Unemployment Benefits: Why it Matters to Small Business

Mike | April 14th, 2014

Unlike large corporations, small businesses are highly vulnerable to the peaks and valleys of the economy. In good times, when people have money to spend, small businesses can thrive as they attract more customers. Since the market crash of 2008, our economy has struggled to revive. Unemployment has remained at stubbornly high levels and the […]

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Small Business and Startup Tips: Managing Remote Vendors

Mike | April 7th, 2014

The modern miracle that is the Internet provides us with tools that allow many of us to work anywhere, anytime. For instance, with the assist of a strong wifi signal and a headset, crowdSPRING’s crack customer service team can work their shifts from any random Starbucks or local cafe. And with SaaS project management software, […]

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Sick Leave for Your Employees: Why it Matters

Mike | March 17th, 2014

Beginning next month businesses in New York City that have 20 or more employees will be required to provide a minimum of 5 paid sick days for those workers every year. This could represent a meaningful expense for many of those businesses, but also represents a meaningful opportunity to increase productivity, improve employee morale, and […]

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