Small business

The Surprising Truth About What Motivates People

Ross | May 28th, 2010

I found this talk (and video) fascinating and wanted to share it with you. The speaker, Daniel Pink, authored four books about the changing world of work (two of the books – A Whole New Mind and Drive – are New York Times bestsellers). Dan recently spoke at the Royal Society for the encouragement of […]

Read full post »

Startup and Small Business Tip: Marketing One-To-One

Ross | May 24th, 2010

When most people talk about or plan marketing campaigns, they talk about or plan broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, radio advertising, email marketing – these are all common tactics used by businesses to market their products and services. It’s easy to forget that […]

Read full post »

6 tips for startups and small business: Creating your first screencast!

Mike | May 24th, 2010

Since we launched crowdSPRING, we have created several screencasts about the site, for both presentational and educational purposes. A screencast is a great way to quickly show your customers how something works, or to instruct them in using a feature of your site. Some users simply don’t like to read technical or instructional content, so […]

Read full post »

Online marketing for Startups: back to basics – p+p+p+p

Mike | May 17th, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates” can get extreme. Like many small companies […]

Read full post »

We Love Our Customers

Ross | May 6th, 2010

We love our customers. In two years, we’ve answered over 40,000 customer service tickets, and tens of thousands of other customer requests via email, private message, and phone. We’ve obsessed about providing the absolute best customer service to our designers, writers, and buyers. And we’ve met many outstanding people along the way. We love our […]

Read full post »

Google Crowdsourcing Investments

Ross | May 4th, 2010

Most companies leverage crowdsourcing by relying on external communities. For example, small businesses and startups looking for custom logo design leverage crowdSPRING’s community of 60,000 designers and writers. Companies looking for help with on-demand software testing can leverage the community at uTest. People looking for help with simple tasks can leverage Amazon’s Mechanical Turk. Smart […]

Read full post »

Small Business Tip: Conference Banners

Ross | April 30th, 2010

Although we don’t typically have a booth at conferences, we have participated in a few where we had to put together a nice display to attract visitors. This is easier said than done. Many small businesses will find pre-made designs and print their banners at a local print shop. For those looking to make a […]

Read full post »

New-to-the-world: strategic marketing for startups and small business

Mike | April 26th, 2010

strategy |?strat?j?|noun: a plan of action or policy designed to achieve a major or overall aim. Many Internet startups reside in new market segments that are still evolving and have yet to be fully defined. In our case “crowdsourced creative services” is a new category in an old (and very large) market. It could be defined as a “alternative method for sourcing creative services, in […]

Read full post »

Whores, Vegetarianism, Moral High Ground & Capitalist Baggage

Ross | April 20th, 2010

After answering 40,000+ customer questions, we’ve seen our share of pretty unusual questions. Last week, a customer sent us a note with a simple statement: “Hello whores.” WTF? Now – while people sometimes are confused about what we do at crowdSPRING (look to the right of this sentence for the explanation if you’re unsure), we’re […]

Read full post »

3 resources for bonding with your customers: tools of mass engagement!

Mike | April 19th, 2010

The brave new world of digital tools and technology allows small business to connect with customers in ways that were unimaginable a decade ago. We take this increased connectivity almost for granted, and because of this many small businesses overlook the platforms, analytic tools, and services available to them and just begging to be leveraged. […]

Read full post »