Small business

Small Business and Startups: 8 Steps To a Successful Redesign

Mike | May 11th, 2015

There comes a time when a business looks hard at its website and lets out a groan of dismay. Your website is out-dated, out-moded, and out-competed and it doesn’t take a genius to see. Your own customers may have been telling you to get it together and, whether you are listening or not, it doesn’t […]

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Small business Congress-watch: Some Pending Bills (and Why They Matter)

Mike | May 4th, 2015

On occasion I write about legislation pending in our houses of Congress that has the potential to positively impact your business and mine. It is fascinating to read in the news about some of the ideas and priorities that our elected representatives are pursuing as we speak. Some of these efforts gain a great deal […]

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Small Business and Startup Tips: Analyzing Your Search Data

Mike | April 27th, 2015

SEO is simple. NOT! Virtually every business relies to a certain extent on where they will appear in an online search for their service, product, or company name. Online businesses, in particular spend massive resources to ensure that they rank highly on Google, Bing, etc. for any relevant search and mostporno spend a significant percentage of […]

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5 Things Entrepreneurs Can Learn From Artists

Mike | April 20th, 2015

Art inspires in ways sometimes difficult to articulate. Ideas, metaphors, and themes are the product that artists traffic in, and their ability to  galvanize their audiences in a powerful, indirect way can stir us in profound ways. Yet, while we celebrate, even lionize the greatest of our artists we simultaneously relegate the vast majority to poverty […]

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Small Business and Startups: Management for the Joy Of It

Mike | April 13th, 2015

Business owners and managers tend to focus on business. This is right and this is good; it is our responsibility to our stakeholders to responsibly lead our companies towards success and to prioritize operations and profitability. We work hard every day to improve efficiency, acquire customers, increase margins, analyze results, craft strategy, execute tactics, and […]

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Lean Marketing: Basic Metrics You Should be Watching. Now.

Mike | April 6th, 2015

Marketing is an analytical process. Setting goals comes first. Developing strategy is second. Third is the execution of the specific tactics to support the strategy.  And fourth? Well fourth is measurement and data analysis. Simple right? Most small businesses and startups follow some version of this rational approach to operating and marketing a business. But when it comes to […]

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Small Business and Startups: Sustainability and Your Company

Mike | March 30th, 2015

A wonderful project posted to crowdSPRING recently has got me thinking lately about the role of sustainability in the context of small business. Iggesund Paperboard, a leading producer of high quality virgin fiber paperboard, issued a challenge to improve existing consumer packaging. The idea was simple: take a look around you at your local grocery, pick out […]

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Small Business and Startups: Mind the Gap

Mike | March 23rd, 2015

Marketing analysis comes in a variety of flavors, but perhaps the one mostporno important and elemental analysis you can perform for your business or startup is the Gap Analysis. Gap Analysis can mean different things in different contexts, but here we are talking about marketing channels. By understanding your customers needs, and analyzing your competition’s approach […]

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Small Business and Startups: Why Transparency Matters

Mike | March 16th, 2015

What we got here, is a failure. To communicate. Profound words from a film, that in retrospect, feels a bit dated and quaint. In the Paul Newman classic, “Coolhand Luke,” the antagonist uses those words to control the prisoners who are his charges, and those words usually communicate the punishment that is to follow. In […]

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Strategy and Focus in Small Teams: the New Black

Mike | March 9th, 2015

Critical to any successful business is the ability to create and execute upon strategic planning. Large organizations manage this process by distributing elements of high-level strategy across multiple units, silos, or departments, each with the responsibility to effect their own sliver of the overall plan. This can often lead to bureaucratic inefficiencies, watered-down approaches, and ineffective execution. Small […]

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