Small business

This Is Why Social Media Doesn’t Work For Your Business

Ross | May 21st, 2013

If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don’t see any return on investment on their social-media activities … Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have [...]

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Small Business and Social Marketing: Time for an Audit?

Mike | May 20th, 2013

Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. This has long been the underlying challenge for businesses large and small:  how do you acquire new customers, convince them to buy more of whatever it is you are selling, get them to tell other’s about your offering, [...]

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Small Business Spotlight: Red Poppy Floral Design

Amanda | May 8th, 2013

Spring is here, which means opportunities for fresh air, bike rides, and sunshine will soon abound. The trees will bud and the masses will open their windows. It also means the return of wedding season and flowers popping up in people’s gardens. And nobody knows flowers better than this week’s Small Business Spotlight, Red Poppy [...]

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The Business Plan. Redux.

Mike | May 6th, 2013

It has been some time since I last discussed business plans in these blog pages and I thought it might be time for an update. When Ross and I were developing the idea for crowdSPRING we wrote an extensive business plan – over 80 pages of detailed description, research, tables, charts, models, and projections. The [...]

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How Customer Service Impacts The Success Of Your Business

Ross | May 2nd, 2013

What your customers and potential customers say publicly about your company’s products and services matters a great deal. In a few minutes, we’ll give you three good tips on how you can improve your customers’ experience when they deal with your customer service team. But first, let’s take a quick look at why you should [...]

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Small Business Marketing Guide: Types of Traditional and Online Marketing

Ross | May 1st, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Whether you plan and execute traditional and online marketing strategies [...]

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Small Business Spotlight: Rent A Green Box

Amanda | April 17th, 2013

May through August are the most popular months for relocating and moving, and as anyone who has had to pack up their stuff knows, it is no picnic. Moving takes time and a considerable amount of effort. It’s also expensive. And once it’s over, your new place of residence is filled with empty cardboard boxes [...]

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Small Business and Startups: Cultivate Trust and Nurture Loyalty

Mike | April 15th, 2013

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? Establishing trust with your customers takes time and consistency, but it also takes data and transparency. Companies rely [...]

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Lean Business: Pivot Point

Mike | April 8th, 2013

In 2010 the co-Founders of Burbn, a check-in app for mobile phones built on HTML5, raised $500,00o in seed funding for a service that was designed for quick mobile sharing between users. The co-Founders had labored for over a year on their app but it was not gaining traction and they were unhappy with its functionality and [...]

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Email Design Best Practices For Small Businesses and Startups

Ross | April 2nd, 2013

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. After all, there are too many poorly designed websites (if you’re looking for tips to improve your website, we suggest you read web design best practices and tips and best practices and tips [...]

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