Small business

Project Galleries: Public Vs. Private

Audree | September 7th, 2011

Although project galleries on crowdSPRING can be visible to all users, crowdSPRING offers buyers the option to make their project galleries completely private. We put together this short tutorial to help you understand the differences between public and private galleries and to answer some of the most common questions we regularly hear from users, including: […]

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Small business and social good: some tips on doing the right thing

Mike | September 6th, 2011

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. Today I want to discuss ways that small business can support not-for-profits and get involved in meaningful causes, and at the same time help to drive economic development locally, regionally, or even internationally. The non-profit benefits from increased promotion […]

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Lean Marketing tips: not-for-profit edition

Mike | August 29th, 2011

Like small businesses, most not-for-profits have limited resources, ambitious goals, and finite capacity. Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. Here are 8 tips for not-for-profit […]

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Marketing 101: channel management and the digital domain

Mike | August 22nd, 2011

A marketing channel can be defined as a system used to make goods, services, or concepts available for consumption. The very best businesses are adept at managing their marketing channels and can effectively transmit goods and services from the points of conception, extraction, or production to their customer and can gain significant competitive advantage in the process. […]

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5 Tips To Get Your Small Business Online

Ross | August 17th, 2011

Last year, only 50% of all small business in the United States had a website.  When 2011 began, 64 percent of small businesses reported having a website, but that still left an astounding 36 percent of small businesses without a web presence. Do all small businesses need to have a website? Perhaps not – but […]

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Small business and startup tips: 5 traps of business branding

Mike | August 15th, 2011

Several weeks ago I wrote a post on branding a business in tough competitive environments. I discussed the importance of  defining a frame of reference, leveraging points of parity, and articulating your brand’s points of differentiation. Today I want to talk about some of the pitfalls a business can become victim to when establishing a […]

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Small business news: the debt ceiling deal. Good for small biz, or not so much?

Mike | August 8th, 2011

After an incredibly painful ordeal, the United States Congress gave birth to a new piece of legislation last week; the deal averted a debt crisis, trimmed the federal government’s budget by trillions of dollars, increased the amount of money the government is authorized to borrow, and has the potential to impact the lives of millions […]

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Tips On Defining The Size of a Market for a Startup Business

Ross | July 19th, 2011

It’s important to properly measure the size the market in which you hope to compete. Without this information, it’s very difficult to raise funds, understand how much you can/should spend on product development and marketing, evaluate the success of your marketing efforts, etc. In the following video, I offer five suggestions that can help you […]

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Small business and startup tips: training day!

Mike | July 18th, 2011

Just like our larger brethren in the Fortune 100, lots of small businesses have training programs for their workers: lectures, classes, role-playing exercises, and motivational speaker sessions. However, most small businesses and startups ignore training programs altogether, or cobble together ad hoc strategies when on-boarding new hires. These differing approaches are sometimes stylistic, sometimes strategic, […]

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Consumers Prefer Better Looking Websites

Ross | July 13th, 2011

Successful businesses know that to develop long-term relationships with their customers, they must find  ways to build trust. This is not as easy to do as it sounds. According to the 2011 Edelman Trust Barometer study, U.S. consumer trust of companies dropped 8 points from 2010 to 2011. In fact, this trend seems to be […]

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