Small business

The CLV three step: drive, convert, enrich.

Mike | June 27th, 2011

In a post last week, Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. It’s a great video and a very valuable discussion of one critical issue of strategic emphasis that many web-based businesses grapple with. Ross’s overriding point was that a business should not choose between a […]

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Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

Mike | June 20th, 2011

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. If  your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to […]

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Entrepreneurship at its most basic

Mike | June 13th, 2011

Greg Hartle is re-learning the hard way what it means to be an entrepreneur. A successful small businessman with a decade of experience, he set out this past winter to visit all 50 states, to interview 501 entrepreneurs from across the country and, at the same time,to  reinvent his life from scratch. On January 5th, […]

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Don’t Delegate Until You’ve Done It

Ross | June 8th, 2011

Many startups fail because their leaders focus on doing things right, instead of doing the right things. They hire employees who can effectively execute tactics (do things right) but who have difficulty figuring out what needs to be done (doing the right things). But how can you decide the right things that need to be […]

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6 great athlete-entrepreneurs and what they accomplished

Mike | June 6th, 2011

We all have a great deal to learn as entrepreneurs and we look in many directions for inspiration. Perhaps the most common place we look is to sports and to athletes. We constantly use sports metaphors to describe our challenges, approaches, and successes; how many times have you recently used an expression like “score!” or […]

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Small business and startups: 5 tips for a safe exit

Mike | May 31st, 2011

Many of small business owners eventually find themselves at a crossroads and have to give serious thought about winding their way out of the business they built. This can be for many reasons including strategic objectives, retirement, or just plain ennui. Sometimes running a business for many years can lead to questioning the business model […]

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Small business Congress-watch: new laws and your company

Mike | May 23rd, 2011

Periodically I check in on the good people in our nation’s capital to see what they are up to and what they have been doing lately for (to?) us and our businesses. Our Congress has the ability to impact what we do every day and how we do it. The profitability of our companies, the […]

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How To Keep Your Creative Juices Flowing

Kevin | May 18th, 2011

Not long ago my girlfriend came home from a long night of waiting tables and, as per our usual after-work conversation, began to walk me through the horrors of the service industry. “I was just in the weeds,” she finally sighed. “Well there’s your problem right there,” I replied. “I mean honestly, drug abuse on […]

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5 Tips for Entrepreneurs on maintaining your focus: checklists rock

Mike | May 17th, 2011

As entrepreneurs and founders of businesses we have a great many balls in the air at any given time. The average day finds many of us actively managing a team, communicating with investors, raising funding, performing HR chores, recruiting, keeping the books, executing marketing plans, performing customer service, and taking out the trash. To accomplish […]

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What It’s Like To Be An Entrepreneur – Network After Work

Ross | May 11th, 2011

We’re thrilled to be part of a new web/TV reality series – Trep Life – giving audiences a unique, 360-degree view of what it takes to succeed as an entrepreneur. Each episode will focus on one company or organization. The first episode was about our friends Matt Maloney and Mike Evans from Grub Hub – […]

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