Small business

Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

Mike | June 18th, 2012

For many small businesses and startups, blogging is an inexpensive and effective strategy to drive traffic to a site, develop a reputation, and build an engaged audience of potential customers, even fanatics, who will share your content, promote your message, and help you to herd more readers to your site. We have been publishing the […]

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5 Tips: What Being an Angry Customer Has Taught Me About Great Customer Service

Mike | June 11th, 2012

I am notorious. I have, probably deservedly, developed a reputation around the office for being fierce when it comes to customer service. I don’t mean that I direct my savagery towards our own support agents, rather the pain I can sometimes cause customer service agents from other companies. Every so often, I find myself on […]

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Small Business and Startup Tips: 5 Marketing Mistakes to Avoid

Mike | June 4th, 2012

Marketing your small business is simple, right? Just get your web page live, set up a Twitter account and a Facebook page, start building that email list and you’re on your way to endless riches! Well, unfortunately it is not quite that easy and many businesses end up making mistakes that they could have easily […]

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Six Words Of Advice From Our Small Biz Community

Amanda | May 30th, 2012

Each week, we ask small business founders and owners to distill their advice to new entrepreneurs into six words, as part of our Small Business Spotlight series. What we’ve learned–besides many pearls of wisdom– is that you guys are pretty darn pithy. From witty to practical, here quite a few of our favorites:   Start […]

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Small Business Spotlight of the Week: Penn Brewery

Amanda | May 23rd, 2012

For some reason (probably age discrimination), I have the reputation at the office for being a booze hound. But in reality, I have one true love: beer.  If you haven’t gotten the memo, craft beer is is a huge movement in the United States.  The Brewer’s Association reports that in 2011, craft beer had blossomed […]

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Small Business and Startup Tips: Analyze This (a Data Primer)

Mike | May 21st, 2012

Our awesome Customer Service Master, Bianca, came to me last week with a simple request: “Let me have more responsibility.” Well it’s not everyday that a member of the team asks for the opportunity to do more, and it’s not every person in the world who expresses interest in learning new skills. We had a […]

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Small Business Spotlight of the Week: AppMonsta

Amanda | May 16th, 2012

I was recently blessed with an iPhone and have fallen into the world of apps.  Lord knows all of us here at the cS offices love our apps.  Just last week Ross insisted all of us download SayHi Translate and speak to him in Swedish.  This is a true story, I encourage all of you […]

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Small business Congress-watch: Three Reasons to Vote Next November?

Mike | April 23rd, 2012

A few times a year I take a browse through current legislation that has been introduced in our Congress. The idea is to stay current on what the folks in Washington are doing for small businesses and startups and to briefly analyze some of those priorities and efforts. As business owners and operators who live […]

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10 Things Entrepreneurs Can Learn From Academics

Mike | April 9th, 2012

As college graduation weekends and summer business incubator announcements loom, I thought I would take a few minutes to consider the connection between the entrepreneurship and academia. Entrepreneurs, by definition,  take an idea or a concept and strive to make that idea into a operating business. To do this, we spend a great deal of […]

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I’m in Unicode Love: The Curator’s Code

Mike | April 2nd, 2012

Attribution on the web is a controversial topic; ideas, stories, videos, graphics are copied and pasted over and over again, propagating their way across the virtual universe. As an entrepreneur and blogger, I am always pleased when I see my articles shared on other sites, or linked to in the social media. While I would […]

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