Small business

Is The Only Purpose of Customer Service To Change Feelings?

Ross | October 25th, 2012

Seth Godin, in a recent post on his Blog contends that the only purpose of customer service is to “change feelings.” Here’s what Seth wrote: The only purpose of customer service … is to change feelings. Not the facts, but the way your customer feels. The facts might be the price, or a return, or […]

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Small Business Spotlight of the Week: Simply Smart Tech

Amanda | October 24th, 2012

If there’s one thing all business owners, from Fortune 500 to the one-man shop small businesses, can agree on, it’s this: security and IT support are absolutely vital. Finding a trustworthy and reputable outside source– or even in-house support– can be an overwhelming endeavor. Well, if you happen to be a company in Chicago, search […]

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Small Business and Startup Tips: Pricing and Analysis

Mike | October 22nd, 2012

Periodically every business needs to take a fresh look at pricing their products or services. There are several basic questions that need to be asked, and then a great deal of work to analyze the current state of pricing data and then to forecast the impact of any change in pricing. First, you need to […]

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Startup Tips: Ask Your Customers For Feedback. Then Act.

Mike | October 15th, 2012

A few months ago, veteran crowdSPRING Buyers may have noticed something new when they completed wrapup on a project. Instead of just asking them to rate their experience with the winning Creative in their project, we started asking them to also rate us. It’s a simple survey – just 4 questions and a comment box […]

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5 Things Entrepreneurs Can Learn From Art Students

Mike | October 8th, 2012

My younger son is a high school senior this year and I find myself in awe of his ability to manage an wildly complex and demanding existence. First semester of senior year is an overwhelming time – college visits and applications to schedule and manage, final rounds of SATs and ACTs to prepare for, a […]

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Small Business Spotlight of the Week: Simplytapp

Amanda | October 3rd, 2012

Quick, look in your wallet.  If you’re anything like the average American, you probably have three or four credit cards (and between $3,000 – $7,000 worth of credit card debt) making your billfold pretty thick and uncomfortable to sit on.  Now look at your phone and imagine if you could leave your credit and bank […]

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How To Grow Your Business With Content Marketing

Ross | October 2nd, 2012

If you’re not creating content on the web, you don’t exist on the web. A 140 character tweet is content. A 1,000 word blog post is content. A commend to a blog post is content. Your website is content. Some content is compelling, reflects your knowledge and authority on a subject, and earns trust and […]

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Small Business and the Death of Newspapers

Mike | October 1st, 2012

“We’re in one of those strange eras where the words of the last century don’t have meaning. What does news mean to you, when the vast majority of news is created by amateurs? Is news coming from a newspaper, or a news group or a friend? ” ~ Chris Anderson, editor Wired Magazine  People, and businesses, […]

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What Customers Want Most From Small Business Mobile Websites

Ross | September 26th, 2012

Nearly half of U.S. consumers use smartphones. In fact, among young adults (18 to 29) and adults in households with incomes of over $75,000, smartphone use is even higher (66% and 68%, respectively). In a July 2012 study, two independent research firms surveyed more than 1,000 U.S. adult smartphone users. The findings are not surprising: […]

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Small Business Spotlight of the Week: Bicyclette

Amanda | September 26th, 2012

It’s time to admit something embarrassing:  I never learned how to ride a bike.  There was a string of events that lead to this, but it’s mostly a result of crashing into the corner of my house, an aversion to physical pain, and a stubborn “streak” approximately a mile wide.  Some additional fun trivia: our […]

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