Small business

5 Things Entrepreneurs Can Learn From Olympic Athletes

Mike | August 6th, 2012

When Gabby Douglas climbed on the balance beam last week en route to her gold medal for individual all-around women’s gymnastics she was the picture of calm focus. She was smiling, but she was also tense, and as she began her routine it was clear that she had completely tuned out everything around her. You […]

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What Small Business and Entrepreneurs Can Learn From Roger Federer

Ross | July 11th, 2012

A few days ago, Roger Rederer defeated Andy Murray to win his record-tying seventh Wimbledon title. It was a phenomenal match and Federer’s 17th Grand Slam title (the most in men’s singles history). Many consider Federer the best male tennis player of all time. Federer, however, had not won a major tournament since 2010. How […]

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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

Mike | July 9th, 2012

It is a truism of the business world that it costs more to acquire a new customer than it does to retain an existing one. It is also a truism that every business extracts a relatively predictable economic value from a given customer based on amount of money spent with a company minus the amount […]

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Small business and the Affordable Care Act: 5 Reasons Why Obamacare May Help

Mike | July 2nd, 2012

Last week the Supreme Court handed down its much anticipated decision on the constitutionality of the Affordable Care Act of 2010 (dba Obamacare). If you are a small business owner or manager, it really doesn’t matter whether you are in the 50% of Americans who were thrilled about this decision or the 50% who were […]

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Small Business Spotlight of the Week: Lingua Franca Traducciones

Amanda | June 27th, 2012

This week’s small business spotlight came with a harrowing story about a 700 km taxi ride across western Europe at 3:00 am, racing against the clock to deliver a document on time.  Sounds like the beginning of a Robert Ludlum novel, right? It’s actually just another day in the legal document translation business. Lingua Franca […]

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Startups and Small Business: 5 Things We Really Need From Politicians

Mike | June 25th, 2012

We hear a great deal of talk from the Presidential campaigns about what small businesses and startups really need to succeed. It’s “job creators, this” and “entrepreneurs, that” and “innovators, the other.” First of all we are not monolithic. Every small business has its own distinct needs and it’s own unique problems. For instance, my […]

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Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

Mike | June 18th, 2012

For many small businesses and startups, blogging is an inexpensive and effective strategy to drive traffic to a site, develop a reputation, and build an engaged audience of potential customers, even fanatics, who will share your content, promote your message, and help you to herd more readers to your site. We have been publishing the […]

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5 Tips: What Being an Angry Customer Has Taught Me About Great Customer Service

Mike | June 11th, 2012

I am notorious. I have, probably deservedly, developed a reputation around the office for being fierce when it comes to customer service. I don’t mean that I direct my savagery towards our own support agents, rather the pain I can sometimes cause customer service agents from other companies. Every so often, I find myself on […]

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Small Business and Startup Tips: 5 Marketing Mistakes to Avoid

Mike | June 4th, 2012

Marketing your small business is simple, right? Just get your web page live, set up a Twitter account and a Facebook page, start building that email list and you’re on your way to endless riches! Well, unfortunately it is not quite that easy and many businesses end up making mistakes that they could have easily […]

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Six Words Of Advice From Our Small Biz Community

Amanda | May 30th, 2012

Each week, we ask small business founders and owners to distill their advice to new entrepreneurs into six words, as part of our Small Business Spotlight series. What we’ve learned–besides many pearls of wisdom– is that you guys are pretty darn pithy. From witty to practical, here quite a few of our favorites:   Start […]

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