Small business

Small Business Spotlight of the Week: Stinglight Photography

Amanda | November 7th, 2012

There comes a time in everyone’s life where it seems like everyone they know gets married. That time in my life is now. I feel pretty comfortable in saying that I’m kind of an expert by default when it comes to weddings.  And if there’s one thing I’ve come to the conclusion that you should […]

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Small Business and Startups: End-of-Year Mishegoss, 2012 Version

Mike | November 5th, 2012

Around this time last year I defined for you the Yiddish word ‘mishegoss,’ which many of you were familiar with in spite of never having heard the term before. Yiddish is just that way – it taps into certain archetypes in our consciousness and, as a result, a phrase that we might never have heard before […]

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Small Business and Startups: Slice & Dice Your Customer Service Data

Mike | October 29th, 2012

After every quarter I delve into our customer service data to have a look at a few things: first (and foremost) are we effectively meeting out goal of providing world-class customer service to our community? Next, what is the demand on our system and do we have capacity available to meet it? Third, have we […]

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Is The Only Purpose of Customer Service To Change Feelings?

Ross | October 25th, 2012

Seth Godin, in a recent post on his Blog contends that the only purpose of customer service is to “change feelings.” Here’s what Seth wrote: The only purpose of customer service … is to change feelings. Not the facts, but the way your customer feels. The facts might be the price, or a return, or […]

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Small Business Spotlight of the Week: Simply Smart Tech

Amanda | October 24th, 2012

If there’s one thing all business owners, from Fortune 500 to the one-man shop small businesses, can agree on, it’s this: security and IT support are absolutely vital. Finding a trustworthy and reputable outside source– or even in-house support– can be an overwhelming endeavor. Well, if you happen to be a company in Chicago, search […]

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Small Business and Startup Tips: Pricing and Analysis

Mike | October 22nd, 2012

Periodically every business needs to take a fresh look at pricing their products or services. There are several basic questions that need to be asked, and then a great deal of work to analyze the current state of pricing data and then to forecast the impact of any change in pricing. First, you need to […]

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Startup Tips: Ask Your Customers For Feedback. Then Act.

Mike | October 15th, 2012

A few months ago, veteran crowdSPRING Buyers may have noticed something new when they completed wrapup on a project. Instead of just asking them to rate their experience with the winning Creative in their project, we started asking them to also rate us. It’s a simple survey – just 4 questions and a comment box […]

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5 Things Entrepreneurs Can Learn From Art Students

Mike | October 8th, 2012

My younger son is a high school senior this year and I find myself in awe of his ability to manage an wildly complex and demanding existence. First semester of senior year is an overwhelming time – college visits and applications to schedule and manage, final rounds of SATs and ACTs to prepare for, a […]

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Small Business Spotlight of the Week: Simplytapp

Amanda | October 3rd, 2012

Quick, look in your wallet.  If you’re anything like the average American, you probably have three or four credit cards (and between $3,000 – $7,000 worth of credit card debt) making your billfold pretty thick and uncomfortable to sit on.  Now look at your phone and imagine if you could leave your credit and bank […]

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How To Grow Your Business With Content Marketing

Ross | October 2nd, 2012

If you’re not creating content on the web, you don’t exist on the web. A 140 character tweet is content. A 1,000 word blog post is content. A commend to a blog post is content. Your website is content. Some content is compelling, reflects your knowledge and authority on a subject, and earns trust and […]

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