Small business

2013 Super Bowl Marketing and Small Business: More in Common Than You Think!

Mike | February 4th, 2013

We This time of year is seems that all the marketing mavens want to talk about are this year’s batch of Super Bowl commercials. The oxygen is being sucked out of the room at a rate of  over $7.5 million per minute. Mercedes Benz, Pepsi, Budweiser, Axe deodorant, Best Buy, Chrysler, and Century 21 real […]

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Lean Business Tips: Hiring Contractors for Fun and Profit(ability)

Mike | January 28th, 2013

We write often about ways small business can reduce expense, increase productivity, and operate more efficiently through a lean approach to marketing, technology, and operations. Today I want to write briefly about a strategy we have used to very good effect when hiring new workers: outsource. When we hear that word, we typically envision massive […]

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Small Business Spotlight of the Week: TripBucket

Amanda | January 23rd, 2013

Did you know that January is the considered by pseudoscience to be the most depressing month?  The holidays are over, the days are still short and, if you live in the Midwest, it means day-dreaming on how you’re going to get out of this icy, cold, snow-filled landscape. Might we suggest this week’s Small Business […]

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The Work/Home Möbius Strip

Mike | January 21st, 2013

Today is Sunday and, as is the case with most Sundays, I am working at home. Not a ton of work, mind you. I will probably put in 4-5 hours today: writing this post, updating BI data, checking in with customer service, and answering the emails that demand attention. I also was abe to cook […]

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The Science of Productivity: How To Get More Done In Less Time

Ross | January 17th, 2013

Most successful entrepreneurs and small business owners are highly productive and efficient. Imagine what you can accomplish if you could do more in less time! Did you know there is a science of productivity? Many studies have shown that certain practices substantially increase productivity, while other practices make it more difficult for us to meet […]

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Small business Congress-watch: Two Reasons to Call Your Representative!

Mike | January 14th, 2013

On occasion we take a look at recent legislation coming out of our Federal government in Washington. While the news is often discouraging and the activities of our politicians typically frustrating, there are those times when truly great ideas are put forth and, every so often, these idea become actual laws. Hard to believe, but it is […]

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Small Business and Startups: 5 Threats to Your Online Security

Mike | January 7th, 2013

How often do we read about online security breaches, loss of data, or massive credit card theft? While these events typically involve larger companies or even governments, all businesses are vulnerable to fraud, theft, or other forms of malice or  just plain mischief. Most small businesses assume that it is only larger companies are at […]

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Small Business Spotlight of the Week: Colbrook Kitchen

Amanda | December 19th, 2012

It’s the most wonderful time of the year– when all of us are scrambling to finalize our gifts and holiday plans.  There is nothing more daunting than finding last minute presents, especially if you happen to be struck with the writer’s block equivalent of gift giving. Let us help you jog your brain for some […]

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Small Business and Startups: Dear Santa

Mike | December 17th, 2012

Perhaps I am a couple of weeks late with this post, but it just occurred to me that there are some things I would like for Christmas this year and perhaps Santa can find a little spare room on the sleigh. No I am not asking for a new camera or some other gadget-of-the-moment. I have been […]

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The Science of Persuasion: How To Persuade Others To Do What You Want

Ross | December 13th, 2012

Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations. Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want? […]

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