Small business

This Is Why Social Media Doesn’t Work For Your Business

Ross | May 21st, 2013

If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don’t see any return on investment on their social-media activities … Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have […]

Read full post »

Small Business and Social Marketing: Time for an Audit?

Mike | May 20th, 2013

Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. This has long been the underlying challenge for businesses large and small:  how do you acquire new customers, convince them to buy more of whatever it is you are selling, get them to tell other’s about your offering, […]

Read full post »

If You Risk Nothing, You Risk Everything

Ross | May 16th, 2013

People fear many things. The fear of failure is perhaps one of the greatest and most dangerous fears. If you risk nothing, you risk everything.

Read full post »

The First Step, No Matter How Small, Is Crucial To Success

Ross | May 15th, 2013

Hamdi Ulukaya, CEO and founder of Chobani, recently talked about how he started Chobani. It’s a wonderful story and well worth your time to watch how an immigrant entrepreneur with a vision others thought was crazy, built a business that grew from zero to a billion dollars in just five years. Ulukaya was born in Turkey and […]

Read full post »

What Steve Jobs Can Teach Us About Management and Leadership

Ross | May 8th, 2013

“The task of the leader is to get his people from where they are to where they have not been.” – Henry Kissinger “Management is doing things right; leadership is doing the right things.” – Peter Drucker “You have to be run by ideas, not hierarchy.” – Steve Jobs Strong leadership without strong management can result […]

Read full post »

Small Business Spotlight: Red Poppy Floral Design

Amanda | May 8th, 2013

Spring is here, which means opportunities for fresh air, bike rides, and sunshine will soon abound. The trees will bud and the masses will open their windows. It also means the return of wedding season and flowers popping up in people’s gardens. And nobody knows flowers better than this week’s Small Business Spotlight, Red Poppy […]

Read full post »

The Business Plan. Redux.

Mike | May 6th, 2013

It has been some time since I last discussed business plans in these blog pages and I thought it might be time for an update. When Ross and I were developing the idea for crowdSPRING we wrote an extensive business plan – over 80 pages of detailed description, research, tables, charts, models, and projections. The […]

Read full post »

How Customer Service Impacts The Success Of Your Business

Ross | May 2nd, 2013

What your customers and potential customers say publicly about your company’s products and services matters a great deal. In a few minutes, we’ll give you three good tips on how you can improve your customers’ experience when they deal with your customer service team. But first, let’s take a quick look at why you should […]

Read full post »

Small Business Marketing Guide: Types of Traditional and Online Marketing

Ross | May 1st, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Whether you plan and execute traditional and online marketing strategies […]

Read full post »

Small Business Spotlight: Rent A Green Box

Amanda | April 17th, 2013

May through August are the most popular months for relocating and moving, and as anyone who has had to pack up their stuff knows, it is no picnic. Moving takes time and a considerable amount of effort. It’s also expensive. And once it’s over, your new place of residence is filled with empty cardboard boxes […]

Read full post »