Small business
Problems Are Opportunities, Not Threats
Ross | September 13th, 2011“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” – Albert Einstein Most people see problems as threats, not opportunities. It’s natural, when we see problems as threats, to try to solve those problems quickly by doing what worked for us previously in solving similar problems. That’s [...]
Small business and startup tips: which type is your brand?
Mike | September 12th, 2011Building and managing your brand, its identity, its name, and its reputation is critical to your company’s ultimate success. How (and when and where) you connect with your customers is determined in large part by your branding and by how your audience relates to your brand. markets are more competitive than ever, and the quality [...]
Project Galleries: Public Vs. Private
Audree | September 7th, 2011Although project galleries on crowdSPRING can be visible to all users, crowdSPRING offers buyers the option to make their project galleries completely private. We put together this short tutorial to help you understand the differences between public and private galleries and to answer some of the most common questions we regularly hear from users, including: [...]
Small business and startup tips: 5 traps of business branding
Mike | August 15th, 2011Several weeks ago I wrote a post on branding a business in tough competitive environments. I discussed the importance of defining a frame of reference, leveraging points of parity, and articulating your brand’s points of differentiation. Today I want to talk about some of the pitfalls a business can become victim to when establishing a [...]
Small business news: the debt ceiling deal. Good for small biz, or not so much?
Mike | August 8th, 2011After an incredibly painful ordeal, the United States Congress gave birth to a new piece of legislation last week; the deal averted a debt crisis, trimmed the federal government’s budget by trillions of dollars, increased the amount of money the government is authorized to borrow, and has the potential to impact the lives of millions [...]
