Small business

The Business Plan. Redux.

Mike | May 6th, 2013

It has been some time since I last discussed business plans in these blog pages and I thought it might be time for an update. When Ross and I were developing the idea for crowdSPRING we wrote an extensive business plan – over 80 pages of detailed description, research, tables, charts, models, and projections. The […]

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How Customer Service Impacts The Success Of Your Business

Ross | May 2nd, 2013

What your customers and potential customers say publicly about your company’s products and services matters a great deal. In a few minutes, we’ll give you three good tips on how you can improve your customers’ experience when they deal with your customer service team. But first, let’s take a quick look at why you should […]

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Small Business Marketing Guide: Types of Traditional and Online Marketing

Ross | May 1st, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Whether you plan and execute traditional and online marketing strategies […]

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Small Business Spotlight: Rent A Green Box

Amanda | April 17th, 2013

May through August are the most popular months for relocating and moving, and as anyone who has had to pack up their stuff knows, it is no picnic. Moving takes time and a considerable amount of effort. It’s also expensive. And once it’s over, your new place of residence is filled with empty cardboard boxes […]

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Small Business and Startups: Cultivate Trust and Nurture Loyalty

Mike | April 15th, 2013

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? Establishing trust with your customers takes time and consistency, but it also takes data and transparency. Companies rely […]

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Lean Business: Pivot Point

Mike | April 8th, 2013

In 2010 the co-Founders of Burbn, a check-in app for mobile phones built on HTML5, raised $500,00o in seed funding for a service that was designed for quick mobile sharing between users. The co-Founders had labored for over a year on their app but it was not gaining traction and they were unhappy with its functionality and […]

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Email Design Best Practices For Small Businesses and Startups

Ross | April 2nd, 2013

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. After all, there are too many poorly designed websites (if you’re looking for tips to improve your website, we suggest you read web design best practices and tips and best practices and tips […]

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Lean Business: Do Unto Others*

Mike | April 1st, 2013

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. […]

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Lean Business: Freelancers for ALL My Friends!

Mike | March 25th, 2013

This year a great deal of my blogging focus has been on the struggles many small businesses have with capacity. In the business context capacity can refer to the physical space a company resides in, or the manpower available for a company to leverage. There is another aspect of capacity that is equally important and […]

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Lean Business: Office Space – A Meditation

Mike | March 18th, 2013

Our lease is up at the end of the year and Ross and I have been discussing our options. We love our office: it has all of the features we need, plus a great location, fantastic light, a dramatic view of the downtown skyline, and plenty of space. Problem is, truth be told, it probably […]

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