Small business

Presentations: Why I Hate Them

Mike | April 21st, 2014

I am fortunate enough to receive a handful of invitations each year to speak at various gatherings, conferences, and trade shows. I take these opportunities seriously and understand that I have a responsibility to the event organizers as well as an obligation to the audience.  My goals when speaking are 1) to educate, and 2) […]

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Extending Unemployment Benefits: Why it Matters to Small Business

Mike | April 14th, 2014

Unlike large corporations, small businesses are highly vulnerable to the peaks and valleys of the economy. In good times, when people have money to spend, small businesses can thrive as they attract more customers. Since the market crash of 2008, our economy has struggled to revive. Unemployment has remained at stubbornly high levels and the […]

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Small Business and Startup Tips: Managing Remote Vendors

Mike | April 7th, 2014

The modern miracle that is the Internet provides us with tools that allow many of us to work anywhere, anytime. For instance, with the assist of a strong wifi signal and a headset, crowdSPRING’s crack customer service team can work their shifts from any random Starbucks or local cafe. And with SaaS project management software, […]

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Sick Leave for Your Employees: Why it Matters

Mike | March 17th, 2014

Beginning next month businesses in New York City that have 20 or more employees will be required to provide a minimum of 5 paid sick days for those workers every year. This could represent a meaningful expense for many of those businesses, but also represents a meaningful opportunity to increase productivity, improve employee morale, and […]

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9 Ways Entrepreneurs Can Learn From Their Customers

Mike | March 10th, 2014

In this series, I have typically chosen a group of people and looked at the unique things they do from which we can all learn. These lessons have sometimes been silly, and sometimes serious, but they have always tried to focus on how, as entrepreneurs and managers, we can draw lessons from the world around […]

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Small Business Marketing 2014: Smart Web Design Best Practices and Tips

Ross | March 4th, 2014

If you don’t have a dedicated website for your startup or small business, you are not alone. But you’re in grave danger to fall further behind your competition. You might be slowly building a fan base on Facebook (if you’re buying fans on Facebook by advertising, you’re very likely wasting your money), sharing small bits […]

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Small Business and Startups: Tips for Reducing Refunds

Mike | March 3rd, 2014

How often does your business have an opportunity to increase bottom-line profitability, improve customer retention, and generate positive word-of-mouth with a zero-dollar investment in marketing or advertising? This huge opportunity is right under your nose and you probably don’t even know it. “What is it?” you ask. “Why is my nose so large?” you wonder.  It’s […]

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Why You Should Not Ignore The Science Of Marketing

Ross | February 26th, 2014

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost […]

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Small business Congress-watch: Three Pending Bills and Why They Matter

Mike | February 24th, 2014

I have written occasionally about legislation in Congress and how it impacts small businesses and startups, and three proposed laws have recently caught my attention. Congress makes a lot of noise about the importance of small businesses to our society, but their track record over the past few years has been abysmal, at best. Proposals […]

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5 Smart Ways To Do A Better Job In 2014

Ross | February 18th, 2014

Doing great work in a job you love increases your happiness and personal satisfaction. I’ve written previously on this topic, including Seven Habits of Highly Effective Employees. Many people, especially after their annual reviews, resolve to do a better job “next year”. But a broad resolution to do better rarely helps unless you take specific […]

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