Marketing and branding
The New Big Ten Logo – Is it Love?
Audree | December 16th, 2010A few months ago, for our “I’m in Logo Love” series, I wrote about the Big Ten logo, and how awesome it was. It used negative space in a clever way to show that the Big Ten athletic conference actually had eleven teams. I also mentioned how excited I was to see what they would [...]
Building A Brand People Love: Create Real Value
Ross | November 2nd, 2010Last week, I spoke at TechCocktail’s Mixology Conference in Chicago about Creativity & the Importance of Building a Brand People Love. Before the audience Q&A, we discussed the top five things that a business should do to build its brand: 1. deliver value 2. know who you are 3. differentiate from your competition 4. have [...]
Small Business Marketing: Google Boost
Ross | October 26th, 2010Google has released a new tool – Google Boost – that allows small businesses to connect with potential customers via Google Adwords. The program is still in beta and available to select local businesses in San Francisco, Houston and Chicago. Boost allows local businesses to create online search ads right from their Google Places account [...]
Product or Service Features Are Rarely A Competitive Advantage
Ross | October 20th, 2010Many entrepreneurs and small business owners believe that their new product or service will beat the competition with great new features. Product and service features are rarely a competitive advantage. There are many benefits to “less software”. I discuss why in the following short 3 minute video. What do you think?
Startup and Small Business Marketing: Website Optimization Mistakes
Ross | October 19th, 2010Conversion rate math is simple: by doubling your conversion rate, you double the effectiveness of every future marketing dollar. But while the math is simple, conversion optimization is not. There are many optimization pitfalls that can easily cripple startup/small business growth (if you’re interested in how crowdSPRING optimizes, I recommend you read Increasing Conversions Using [...]
New SEO Starter Guide From Google
Ross | October 6th, 2010Google’s revenue from adwords in 2009 was USD$23 billion. While adwords can be part of a strong small business marketing strategy, most startups and small businesses can’t afford to pay much for traffic. There are excellent alternatives, including search engine optimization (SEO). A few years ago, Google released a very useful search engine optimization starter [...]
