Marketing and branding

How To Grow Your Business With Content Marketing

Ross | October 2nd, 2012

If you’re not creating content on the web, you don’t exist on the web. A 140 character tweet is content. A 1,000 word blog post is content. A commend to a blog post is content. Your website is content. Some content is compelling, reflects your knowledge and authority on a subject, and earns trust and […]

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Small Business and the Death of Newspapers

Mike | October 1st, 2012

“We’re in one of those strange eras where the words of the last century don’t have meaning. What does news mean to you, when the vast majority of news is created by amateurs? Is news coming from a newspaper, or a news group or a friend? ” ~ Chris Anderson, editor Wired Magazine  People, and businesses, […]

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What Customers Want Most From Small Business Mobile Websites

Ross | September 26th, 2012

Nearly half of U.S. consumers use smartphones. In fact, among young adults (18 to 29) and adults in households with incomes of over $75,000, smartphone use is even higher (66% and 68%, respectively). In a July 2012 study, two independent research firms surveyed more than 1,000 U.S. adult smartphone users. The findings are not surprising: […]

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Panel Discussions. Ugh. Or Not.

Mike | September 17th, 2012

On occasion I find myself in attendance at a conference or other event that has, as a part of its programming, a panel discussion. The topics can be phenomenal; “How to Succeed Where Other Fail,” “Your Startup Can Save Civilization,” “Best Practices for the Care and Feeding of Tigers,” or even “Why Do Birds Sing […]

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Branding and Consistency: Lessons From Morton Salt

Mike | August 27th, 2012

Great brands come and go, and over decades many of the strongest brands in the world have fallen into obscurity and been forgotten, shrouded in the mists of time and long absent from store shelves and our consumer consciousness. Developing a brand is pretty simple; a company invents a name, a symbol and, sometimes, a phrase […]

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12 Questions: Meet Dylan Barmmer (USA)

Audree | August 15th, 2012

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build […]

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Lean Marketing Tips: Public Relations and Focus

Mike | August 13th, 2012

“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people” ~ Edward Bernays  Most startup entrepreneurs and marketing professionals will agree that a robust public relations strategy is crucial for startups and many small businesses. While there is no argument that these efforts […]

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Dear Applicant, Part 2: The Thirds

Mike | July 23rd, 2012

I wrote a post last year on how job applicants can improve their chances with a prospective employer, and today I wanted to explore this in a different way. In spite of the dismal state of the U.S.  economy and the job market (particularly for younger people) there are many, many companies that are hiring […]

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Your Startup Or Small Business Sucks But You Can Fix It

Ross | June 28th, 2012

Don’t take it personally, but your startup or small business sucks. Most do. Here’s why. Even the best companies become complacent, over time. At its peak, Kodak controlled 90% of the US film market and was one of the most valuable brands in the world. Sony, not long ago, dominated the market for televisions, cameras, […]

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5 Tips: What Being an Angry Customer Has Taught Me About Great Customer Service

Mike | June 11th, 2012

I am notorious. I have, probably deservedly, developed a reputation around the office for being fierce when it comes to customer service. I don’t mean that I direct my savagery towards our own support agents, rather the pain I can sometimes cause customer service agents from other companies. Every so often, I find myself on […]

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