Marketing and branding

Key Digital Marketing Trends For 2013

Ross | December 20th, 2012

Whether you run an established small business or startup, or plan to start one in 2013, you will need to understand how to leverage digital marketing to find new customers and increase sales. Market firm eMarketer recently put together a helpful slideshow, highlighting digital marketing trends they believe to be most important. The five key […]

Read full post »

The Power of Thinking Long-Term

Ross | December 19th, 2012

Amazon is an unusual company. It focuses on the long-term (typically 10 to 20 years) instead of short term (typically quarterly earnings). For example, in talking about the Kindle, Jeff Bezos, Amazon’s CEO, offers the following insight: Go back in time when we started working on Kindle almost seven years ago.  There you just have […]

Read full post »

What Job Are Your Customers Hiring Your Products To Perform?

Ross | December 18th, 2012

If you are an entrepreneur or small business owner developing a new product or service, how can you figure out what jobs people want done that they have difficulty doing? If you have an existing product or service, how can you improve that product or service to increase sales? Clay Christensen suggests an interesting approach: […]

Read full post »

The Science of Persuasion: How To Persuade Others To Do What You Want

Ross | December 13th, 2012

Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations. Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want? […]

Read full post »

Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs

Ross | December 4th, 2012

Email marketing is one of the most effective ways for small businesses to keep in touch with customers. It is inexpensive and, if done properly, can build brand awareness, loyalty, and increase sales. Email marketing also plays an important role in content marketing. We use several vendors for email marketing, including Campaign Monitor and MailChimp […]

Read full post »

How To Choose A Market For Your Startup Or Small Business

Ross | November 27th, 2012

  I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no […]

Read full post »

Small Business and Startups: 5 DIY Things To Do For Your Brand!

Mike | November 26th, 2012

As the end of the year approaches, small businesses need to think not just about wrapping up the year that is fast coming to an end, but also towards planning and strategy for the new year. This planning can be on the micro end of the operational spectrum – budgeting, scheduling, and logistics, etc – […]

Read full post »

Small Business and Startups: 3 Essentials for Customer Service

Mike | November 19th, 2012

I had (another) bad customer service experience with an airline last week. I know – a shocker. Sometimes I start to think that poor service and unhappy customers are a requirement for the airline industry. That this is a part of meeting some unwritten baseline needed for any entrant in the space. Then I come […]

Read full post »

Small Business and Startup Tips: Pricing and Analysis

Mike | October 22nd, 2012

Periodically every business needs to take a fresh look at pricing their products or services. There are several basic questions that need to be asked, and then a great deal of work to analyze the current state of pricing data and then to forecast the impact of any change in pricing. First, you need to […]

Read full post »

How To Grow Your Business With Content Marketing

Ross | October 2nd, 2012

If you’re not creating content on the web, you don’t exist on the web. A 140 character tweet is content. A 1,000 word blog post is content. A commend to a blog post is content. Your website is content. Some content is compelling, reflects your knowledge and authority on a subject, and earns trust and […]

Read full post »