Marketing and branding

The Science of Persuasion: How To Persuade Others To Do What You Want

Ross | December 13th, 2012

Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations. Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want? […]

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Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs

Ross | December 4th, 2012

Email marketing is one of the most effective ways for small businesses to keep in touch with customers. It is inexpensive and, if done properly, can build brand awareness, loyalty, and increase sales. Email marketing also plays an important role in content marketing. We use several vendors for email marketing, including Campaign Monitor and MailChimp […]

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How To Choose A Market For Your Startup Or Small Business

Ross | November 27th, 2012

  I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no […]

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Small Business and Startups: 5 DIY Things To Do For Your Brand!

Mike | November 26th, 2012

As the end of the year approaches, small businesses need to think not just about wrapping up the year that is fast coming to an end, but also towards planning and strategy for the new year. This planning can be on the micro end of the operational spectrum – budgeting, scheduling, and logistics, etc – […]

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Small Business and Startups: 3 Essentials for Customer Service

Mike | November 19th, 2012

I had (another) bad customer service experience with an airline last week. I know – a shocker. Sometimes I start to think that poor service and unhappy customers are a requirement for the airline industry. That this is a part of meeting some unwritten baseline needed for any entrant in the space. Then I come […]

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Small Business and Startup Tips: Pricing and Analysis

Mike | October 22nd, 2012

Periodically every business needs to take a fresh look at pricing their products or services. There are several basic questions that need to be asked, and then a great deal of work to analyze the current state of pricing data and then to forecast the impact of any change in pricing. First, you need to […]

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How To Grow Your Business With Content Marketing

Ross | October 2nd, 2012

If you’re not creating content on the web, you don’t exist on the web. A 140 character tweet is content. A 1,000 word blog post is content. A commend to a blog post is content. Your website is content. Some content is compelling, reflects your knowledge and authority on a subject, and earns trust and […]

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Small Business and the Death of Newspapers

Mike | October 1st, 2012

“We’re in one of those strange eras where the words of the last century don’t have meaning. What does news mean to you, when the vast majority of news is created by amateurs? Is news coming from a newspaper, or a news group or a friend? ” ~ Chris Anderson, editor Wired Magazine  People, and businesses, […]

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What Customers Want Most From Small Business Mobile Websites

Ross | September 26th, 2012

Nearly half of U.S. consumers use smartphones. In fact, among young adults (18 to 29) and adults in households with incomes of over $75,000, smartphone use is even higher (66% and 68%, respectively). In a July 2012 study, two independent research firms surveyed more than 1,000 U.S. adult smartphone users. The findings are not surprising: […]

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Panel Discussions. Ugh. Or Not.

Mike | September 17th, 2012

On occasion I find myself in attendance at a conference or other event that has, as a part of its programming, a panel discussion. The topics can be phenomenal; “How to Succeed Where Other Fail,” “Your Startup Can Save Civilization,” “Best Practices for the Care and Feeding of Tigers,” or even “Why Do Birds Sing […]

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