Marketing and branding

The State of Business To Business (B2B) Content Marketing In North America

Ross | January 30th, 2013

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. Although the sample size (1,416 respondents) wasn’t huge, it represented […]

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How To Avoid Disaster In Your Small Business Digital Marketing Efforts

Ross | January 22nd, 2013

Small businesses are changing how they spend their money on digital marketing. These changes are driven, in part, by the growth of social networks and media platforms. For example, in a recent report from BIA/Kelsey, 63% of SMBs said they use social media as a marketing tool for their business. In the last five years, […]

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Applying Digitial Marketing Techniques To Retail Shopping

Ross | December 23rd, 2012

As consumers, we are constantly interrupted online by all forms of advertising. Many of us have learned to tolerate these interruptions. Some of us completely ignore them. But if you run a business, have you considered how your online marketing activities are impacting your customers and potential customers? Here’s a fun look at how retargeting, […]

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Key Digital Marketing Trends For 2013

Ross | December 20th, 2012

Whether you run an established small business or startup, or plan to start one in 2013, you will need to understand how to leverage digital marketing to find new customers and increase sales. Market firm eMarketer recently put together a helpful slideshow, highlighting digital marketing trends they believe to be most important. The five key […]

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The Power of Thinking Long-Term

Ross | December 19th, 2012

Amazon is an unusual company. It focuses on the long-term (typically 10 to 20 years) instead of short term (typically quarterly earnings). For example, in talking about the Kindle, Jeff Bezos, Amazon’s CEO, offers the following insight: Go back in time when we started working on Kindle almost seven years ago.  There you just have […]

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What Job Are Your Customers Hiring Your Products To Perform?

Ross | December 18th, 2012

If you are an entrepreneur or small business owner developing a new product or service, how can you figure out what jobs people want done that they have difficulty doing? If you have an existing product or service, how can you improve that product or service to increase sales? Clay Christensen suggests an interesting approach: […]

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The Science of Persuasion: How To Persuade Others To Do What You Want

Ross | December 13th, 2012

Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations. Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want? […]

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Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs

Ross | December 4th, 2012

Email marketing is one of the most effective ways for small businesses to keep in touch with customers. It is inexpensive and, if done properly, can build brand awareness, loyalty, and increase sales. Email marketing also plays an important role in content marketing. We use several vendors for email marketing, including Campaign Monitor and MailChimp […]

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How To Choose A Market For Your Startup Or Small Business

Ross | November 27th, 2012

  I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no […]

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Small Business and Startups: 5 DIY Things To Do For Your Brand!

Mike | November 26th, 2012

As the end of the year approaches, small businesses need to think not just about wrapping up the year that is fast coming to an end, but also towards planning and strategy for the new year. This planning can be on the micro end of the operational spectrum – budgeting, scheduling, and logistics, etc – […]

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