Marketing and branding

Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue

Ross | April 4th, 2013

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. A new study from Experian offers a different perspective on the best days and times to send email. According to Experian, Saturday and Sunday had higher open, click and transaction rates than other days of the week. […]

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Email Design Best Practices For Small Businesses and Startups

Ross | April 2nd, 2013

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. After all, there are too many poorly designed websites (if you’re looking for tips to improve your website, we suggest you read web design best practices and tips and best practices and tips […]

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Lean Business: Do Unto Others*

Mike | April 1st, 2013

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. […]

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Marketing and Selling to Squirrels

Ross | March 19th, 2013

Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted. The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acorn is 4 minutes, a huge increase! We’ll discuss acorns later (trust me, acorns are relevant to our conversation!), […]

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Paid Search: Are You Wasting Your Money?

Ross | March 12th, 2013

Are you wasting your money on paid search? A brand new study from eBay suggests that you might be throwing your money away. Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Paid search marketing is also sometimes called CPC (cost-per-click), or PPC […]

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Publicity Stunts: When Good Ideas Go Bad

Mike | March 6th, 2013

Every so often a company gets a great idea about how they might garner so great free publicity. Perhaps some manager or marketing team thinks to themselves, “If we can only get some free press, we could be huge!” The wheels start turning, the ideas start to flow, the budgets get prepared and the next thing […]

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The Small Business Content Marketing Paradox

Ross | February 6th, 2013

“Content marketing” refers to creating information (content) that has value to others. The creator of the content ultimately wants to sell a product or service to prospective buyers who benefit from the content, but the goal of content marketing is rarely to sell directly. Instead, the goal of content marketing is to encourage people to […]

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2013 Super Bowl Marketing and Small Business: More in Common Than You Think!

Mike | February 4th, 2013

We This time of year is seems that all the marketing mavens want to talk about are this year’s batch of Super Bowl commercials. The oxygen is being sucked out of the room at a rate of  over $7.5 million per minute. Mercedes Benz, Pepsi, Budweiser, Axe deodorant, Best Buy, Chrysler, and Century 21 real […]

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The State of Business To Business (B2B) Content Marketing In North America

Ross | January 30th, 2013

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. Although the sample size (1,416 respondents) wasn’t huge, it represented […]

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How To Avoid Disaster In Your Small Business Digital Marketing Efforts

Ross | January 22nd, 2013

Small businesses are changing how they spend their money on digital marketing. These changes are driven, in part, by the growth of social networks and media platforms. For example, in a recent report from BIA/Kelsey, 63% of SMBs said they use social media as a marketing tool for their business. In the last five years, […]

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