Marketing and branding
Lean Marketing Tips: Hyperlocal Marketing Channels
Mike | March 26th, 2012We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. The Lean Startup movement provides a [...]
Secrets of The World’s Best Brands
Ross | November 9th, 2011Interbrand has released its annual ranking of the world’s best brands: Best Global Brands 2011 report. Interbrand’s report is considered to be one of the most influential benchmark studies on brand value. Let’s first look at some of the highlights from the report, and then look at some of the important trends and lessons startups [...]
Startup tips: 5 great tools for freelancers (and small businesses)
Mike | October 17th, 2011What is a freelancer if not a small business? Just like small businesses, freelancers must engage in marketing, manage payables and receivables and other accounting tasks, perform HR functions, direct production, and plan strategy. 1. Planning and strategy. There are lots of great tools and apps out there that will help you to plan and [...]
