Marketing and branding

If You Risk Nothing, You Risk Everything

Ross | May 16th, 2013

People fear many things. The fear of failure is perhaps one of the greatest and most dangerous fears. If you risk nothing, you risk everything.

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Small Business Marketing Guide: Types of Traditional and Online Marketing

Ross | May 1st, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Whether you plan and execute traditional and online marketing strategies […]

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How To Attract Customers And Not Waste Your Marketing Budget

Ross | April 25th, 2013

Should you invest your marketing time and budgets in social media, inbound marketing, content marketing, banner ads, pay-per-click advertising or customer service? Investing in the wrong marketing channels will do little to help your business grow but can quickly challenge your team and waste your marketing dollars. A new digital marketing report from Forrester surveying […]

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Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue

Ross | April 4th, 2013

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. A new study from Experian offers a different perspective on the best days and times to send email. According to Experian, Saturday and Sunday had higher open, click and transaction rates than other days of the week. […]

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Email Design Best Practices For Small Businesses and Startups

Ross | April 2nd, 2013

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. After all, there are too many poorly designed websites (if you’re looking for tips to improve your website, we suggest you read web design best practices and tips and best practices and tips […]

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Lean Business: Do Unto Others*

Mike | April 1st, 2013

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. […]

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Marketing and Selling to Squirrels

Ross | March 19th, 2013

Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted. The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acorn is 4 minutes, a huge increase! We’ll discuss acorns later (trust me, acorns are relevant to our conversation!), […]

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Paid Search: Are You Wasting Your Money?

Ross | March 12th, 2013

Are you wasting your money on paid search? A brand new study from eBay suggests that you might be throwing your money away. Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Paid search marketing is also sometimes called CPC (cost-per-click), or PPC […]

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Publicity Stunts: When Good Ideas Go Bad

Mike | March 6th, 2013

Every so often a company gets a great idea about how they might garner so great free publicity. Perhaps some manager or marketing team thinks to themselves, “If we can only get some free press, we could be huge!” The wheels start turning, the ideas start to flow, the budgets get prepared and the next thing […]

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