Marketing and branding

8 Smart and Practical Ways To Increase Your Small Business Profits

Ross | January 18th, 2016

Every small business owner has a lot to do but little time to accomplish everything. In the long run, successful small businesses find ways to improve their profitability (the amount of money remaining after all business expenses are paid). But short of raising prices and alienating customers, it’s not always easy for a small business […]

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Three Awesome Tools for Small Businesses and Startups

Arielle Kimbarovsky | January 13th, 2016

It’s not easy to start and run a successful business. After all, business owners must manage many different things and wear different hats in operating their business. From developing products and services to hiring to payroll, owners have a lot on their plates! Fortunately, there are some terrific mobile and web tools that entrepreneurs and […]

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The Logo Store Nightmare: Ready Made Logos Harm Your Business

Ross | January 11th, 2016

You might be tempted to buy a “ready-made”, generic logo you found at an online logo store. After all, it costs only $99 and you can personalize it with your business name. Don’t do it. A custom logo design for your business is an important part of creating a brand identity. The best logo designs […]

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10 Important Web Design Best Practices and Tips for Small Business Websites

Ross | January 4th, 2016

If you don’t have a  dedicated website for your startup or small business, you’re in danger to fall further behind your competition. You might think that you’re  building a fan base on Facebook (if you’re buying fans on Facebook by advertising, you’re very likely wasting your money), sharing small bits of content on Twitter and […]

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Lean Business Tips: Marketing Channels on the Cheap

Mike | July 13th, 2015

Startups and small businesses face a steep learning curve when it comes to online marketing. The options are rich, the ROI can be cruel, the capacity investment can be significant, and the results can often be questionable. At crowdSPRING we have experimented with virtually every online marketing strategy and tactic available, often with negative results. The […]

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A Victory for Artists Everywhere – Thank You Taylor Swift!

Mike | June 29th, 2015

Thank You Taylor Swift! Wow. Words I never once imagined being typed by my own fingers. But, credit where credit is due, Miss Swift went up against Goliath, carefully aimed and swung her sling and, Pow! The monster was vanquished! If you don’t know what I am talking about here, a little background: about a […]

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Small Business and Startup Tips: Analyzing Your Search Data

Mike | April 27th, 2015

SEO is simple. NOT! Virtually every business relies to a certain extent on where they will appear in an online search for their service, product, or company name. Online businesses, in particular spend massive resources to ensure that they rank highly on Google, Bing, etc. for any relevant search and most spend a significant percentage of […]

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Small Business and Startups: Mind the Gap

Mike | March 23rd, 2015

Marketing analysis comes in a variety of flavors, but perhaps the one most important and elemental analysis you can perform for your business or startup is the Gap Analysis. Gap Analysis can mean different things in different contexts, but here we are talking about marketing channels. By understanding your customers needs, and analyzing your competition’s approach […]

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Customer Service: The Difference Between Empathy and Sympathy

Ross | December 16th, 2014

Most customer service teams respond to customers with sympathy. A sympathetic response could be: “I’m also unhappy with the way that product works.” Sympathy is rarely an ideal response to a customer’s problem. Instead, show empathy. Empathy allows to you be professional and caring at the same time. It also allows you to avoid becoming […]

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2015: Some Trends!

Mike | December 8th, 2014

It is totally that time of year again. Decorations are everywhere, strains of holiday music can be heard in every Starbucks in the land, delivery truck drivers are straining under the weight of gift-laden cartons, and annual lists of trends are popping up on blogs everywhere. So, thinks I, why shouldn’t I jump in on […]

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