Marketing and branding
Your Startup Or Small Business Sucks But You Can Fix It
Ross | June 28th, 2012Don’t take it personally, but your startup or small business sucks. Most do. Here’s why. Even the best companies become complacent, over time. At its peak, Kodak controlled 90% of the US film market and was one of the most valuable brands in the world. Sony, not long ago, dominated the market for televisions, cameras, [...]
12 Questions: Meet Tiffany Silverberg (USA)
Audree | May 1st, 2012In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build [...]
Small Business and Startup Tips: Managing Remote Employees
Ross | April 19th, 2012Did you know that more than 34 million Americans already work from home, at least part time? In fact, that number is expected to nearly double in the next five years, according to Forrester. If we have anywhere close to 63 million remote workers by 2016, remote workers will represent over 40 percent of the entire [...]
Small Biz and Startup Tips: 5 Ideas to Plan for Success(ion)
Mike | April 16th, 2012When starting and running a new company it is easy to focus on the present and quickly lose track of what may come in the future. This is not a bad thing - in fact the present is exactly where entrepreneurs should place most of their priorities and devote most of their energy. But as [...]
Lean Marketing Tips: Hyperlocal Marketing Channels
Mike | March 26th, 2012We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. The Lean Startup movement provides a [...]
