Marketing and branding

How Crowdsourcing Can Function as Marketing

Lauren Nelson | July 14th, 2016 iStock_000019737171Medium1

When we talk about crowdsourcing, a lot of emphasis is placed on the immediate value associated with the approach. You get a great deal of ideas at a reasonable price, freeing up resources internally to focus on issues where your organization already has talent. But there’s another benefit to crowdsourcing that doesn’t get discussed often […]

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Six Reasons Your Logo Might Need a Makeover

Lauren Nelson | July 13th, 2016

We ask a lot of our logos. We expect them to be the visual representation of everything our brand stands for, to be the recognizable “face” of our companies, to be the picture worth a thousand words every day for so long as our business persists. So it’s really not all that surprising that logo […]

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Want to Boost Your Search Performance? Invest in UX Design

Lauren Nelson | July 12th, 2016 SEO1

The world of SEO is an inherently volatile one. For a while it was about having all the keywords in all the places all the time. Then it was about links — any links at all, anywhere you could get ’em, in any context you could secure. Then it was about making sure those links […]

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Why Your Company NEEDS to Start Playing Pokémon Go

Lauren Nelson | July 12th, 2016 com2Fwp-content2Fuploads2F20162F032Fnexus2cee_PokemonGO2-728x573

Everyone and their fifth grade cousin are playing Pokémon Go right now. Maybe it’s because it’s trendy. Maybe it’s because it’s a stupid amount of silly fun. Maybe it’s because it keeps them active. Maybe it’s because, like me, they were that kid who used to get caught playing Pokémon Blue on Gameboy Color in […]

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Promotional Products: the Most Durable Marketing Money Can Buy

Lauren Nelson | July 11th, 2016 maxresdefault

When we talk about marketing these days, it’s all about the digital. Is your social media game on point? Is your website on fleek? Is your mobile advertising on fire? On and on and on it goes, and with good reason. It’s estimated that 81% of all consumers look to the web before making a […]

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Thoughts and Prayers: Social Media, Tragedy, and the Brand

Lauren Nelson | July 8th, 2016 091958a

I distinctly remember the day my mother stopped watching the news. “It’s all bad news,” she said. “It’s sad. I don’t need to be sad.” Things haven’t changed much in that regard. Turn on any news program at any time of day, and odds are you’ll be inundated with headlines that hurt your heart. The […]

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How the Crowd Might Save Don Draper and the Agencies

Lauren Nelson | July 6th, 2016 Don Draper (Jon Hamm) faces personal and professional upheaval in the final season of Mad Men.</em

In the days of Don Draper, things were different. Day drinking and sexual harassment were acceptable, yes, but so was the idea that creative work was to be acquired under very specific circumstances. You had your account men and your creatives. You bought and sold stories. Charm was your most valuable currency, and the exchange rate […]

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Want to Win Millennials? Understand Marketing in the Experience Economy

Lauren Nelson | July 6th, 2016 reaching_millennials_wide

Love ’em or hate ’em, Millennials are here to stay, and they’re a different breed of consumer than those of days gone by. They grew up with the internet. Maybe they vaguely remember the sultry tones of the AOL dial up, but just barely. They processed their teen angst in texts tapped out on smartphones and punctuated by emoji […]

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Stop Freaking Out About the Facebook News Feed Changes

Lauren Nelson | July 1st, 2016 facebookchanges-e1435787866256

It’s Facebook’s world. We’re just posting in it. Never has that been more clear to businesses than with the recent explanation of Facebook’s News Feed priorities. The company announced several small tweaks to their algorithms yesterday that will likely impact the reach of pages, though such tweaks are not really that surprising. They’re part of a […]

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