Marketing and branding
How To Choose A Market For Your Startup Or Small Business
Ross | November 27th, 2012I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no [...]
Small Business and Startups: 3 Essentials for Customer Service
Mike | November 19th, 2012I had (another) bad customer service experience with an airline last week. I know – a shocker. Sometimes I start to think that poor service and unhappy customers are a requirement for the airline industry. That this is a part of meeting some unwritten baseline needed for any entrant in the space. Then I come [...]
Small Business and Startup Tips: Pricing and Analysis
Mike | October 22nd, 2012Periodically every business needs to take a fresh look at pricing their products or services. There are several basic questions that need to be asked, and then a great deal of work to analyze the current state of pricing data and then to forecast the impact of any change in pricing. First, you need to [...]
What Customers Want Most From Small Business Mobile Websites
Ross | September 26th, 2012Nearly half of U.S. consumers use smartphones. In fact, among young adults (18 to 29) and adults in households with incomes of over $75,000, smartphone use is even higher (66% and 68%, respectively). In a July 2012 study, two independent research firms surveyed more than 1,000 U.S. adult smartphone users. The findings are not surprising: [...]
Branding and Consistency: Lessons From Morton Salt
Mike | August 27th, 2012Great brands come and go, and over decades many of the strongest brands in the world have fallen into obscurity and been forgotten, shrouded in the mists of time and long absent from store shelves and our consumer consciousness. Developing a brand is pretty simple; a company invents a name, a symbol and, sometimes, a phrase [...]
