Marketing and branding

Lessons from the New Netflix Logo

Lauren Nelson | June 29th, 2016 new netflix logo

Netflix made waves recently with the announcement of a new logo. The ever evolving company began refreshing their image last year with a modified version of their wordmark logo that ditched the kitschy, oversized drop shadow for a cleaner, crisper look. The new logo — a sharp, sophisticated lettermark — is the natural next step in this […]

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What Marketers Can Learn From Kim Kardashian

Arielle Kimbarovsky | June 28th, 2016 Kim Kardashian Takes a Selfie

We’ve got some bad news. Your customers are probably ignoring you. Sure, there are an infinite number of YouTube commercials, product placements, sponsored blog content, and a whole cacophony of other messages being thrown into the interwebs by companies trying to get some brand attention on the daily, but is their target audience really seeing all […]

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Why Content Marketing Is Essential For Successful Startups and Small Businesses

Arielle Kimbarovsky | June 6th, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, […]

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Do You Have To Be Creative To Be A Successful Entrepreneur?

Arielle Kimbarovsky | June 1st, 2016

Startups are like roller-coasters. If you run or work at a startup, you experience many highs and lows and you can’t always anticipate what’s ahead. Education and experience helps us to overcome many difficult situations, but education and experience are rarely enough. To be successful, we also must be creative in the ways we face […]

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The Most Important Skill Every Successful Leader Must Have

Arielle Kimbarovsky | April 28th, 2016

Many young entrepreneurs and business owners think that innovation, marketing and financial know-how are the keys to the success of a business. Those are all important factors, but there is a single, more important factor. Entrepreneurs and business owners spend a majority of their time talking to people: explaining ideas, directing others, helping, listening, speaking, […]

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Fight of Flight: The Science Of Business Success and Failure

Arielle Kimbarovsky | April 20th, 2016

According to Walter Cannon, a renowned physiologist, humans have two pre-programmed responses to stress: fight or flight. Cannon’s extensive research of people in stressful situations revealed two distinct patterns in how people chose to deal with stress. Some of the people he studied “fled” from stress, doing their best to avoid it in hopes of […]

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3 Steps to Becoming a Networking Ninja

Arielle Kimbarovsky | March 2nd, 2016

Ninjas are agile, fast, and efficient. Business networking is typically the exact opposite. It’s often slow, confused, and discombobulated. Yet, while many people avoid it, networking is one of the most important tools in a business owner’s toolkit. When we network, we increase our knowledge and opportunities, and we also amplify the messages we spread […]

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Facebook, Cookies, and Marketing: How To Prevent Your Small Business From Stagnation

Arielle Kimbarovsky | February 24th, 2016

At some point, even the most successful businesses hit a wall. Sales plateau, the customer base stops growing, morale is low, and revenue is either flat or falling. The best companies – and the best entrepreneurs – find ways to overcome such stagnation. The challenge often isn’t in finding ways to quickly increase customers and […]

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Your Small Business Will Not Succeed Unless You Build a Strong Brand

Ross | February 8th, 2016

A brand is the sum total of the experiences your customers and potential customers have with your company. Your brand lives in everyday interactions with customers and prospective customers, the images you share, your company website, the content of your marketing materials, and in your posts on social networks. Today, no company can control all […]

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10 Important Things You Can Do To Be A Good Customer

Keri | February 4th, 2016 proactive

As customers, we often put our expectations in the hands of the customer service team. That being said, there is so much one can do to take charge of their own experience as a customer. The company, the product, and the team are only part of the equation, and not the only deciding factors on […]

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