Marketing and branding

5 Ways to Tackle the Tricky Business of Measuring Branding and Marketing ROI

Lauren Nelson | August 2nd, 2016 Return on investment

  One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. It’s no longer just about creative swagger and assumptions regarding your audience. We have an avalanche of data on consumer preferences and behavior, website usage, content engagement, and more […]

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Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

Lauren Nelson | August 2nd, 2016 Hillary Clinton and Donald Trump are tightening their grips on the Democratic and Republican presidential nominations.

If you’re a fan of the musical Hamilton, you know elections weren’t always this polarizing. It wasn’t until 1800, when young upstart Aaron Burr chose to break with tradition and openly campaign against favored Republican candidate Thomas Jefferson, that the idea of directly attacking an opponent and speaking on your own qualifications became a thing.     […]

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A Mile in Their Shoes: Framing Your Content Marketing Strategy

Lauren Nelson | July 29th, 2016 AAEAAQAAAAAAAAbUAAAAJGUyOGMyMzI2LTI4NzEtNDc1ZC1hMmRjLWQ4NDExNzU0YjhiNw

  There are thousands of articles, videos, and books out there, all eager to tell you the “secret” to effective content marketing. There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing, along with 80% of B2C businesses. Of course folks are gonna want to know […]

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Startup Marketing: 5 Startups that changed their name (and why)

Nick Bowersox | July 28th, 2016 startup_name_change_header_image

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable. Startup names can be descriptive (PayPal), suggestive (Amazon), or even fanciful (Apple). Once you find the perfect name for your startup, […]

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What Trends in Email Marketing Mean For Your Strategy

Lauren Nelson | July 27th, 2016 465640-email-marketing

  Email marketing and customer communications strategies have long played an important role in a company’s user engagement and conversion rates. The direct nature of the messaging and ability to personalize those messages allows email to serve as an effective means of conveying information and persuading recipients to take specific actions. Though speculation has bubbled […]

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Keep Calm and Trust Your Designers

Lauren Nelson | July 26th, 2016 OFFICESPACEMEME

So you need some design work done. Maybe you need a logo. Maybe your website needs a facelift. Maybe you’re putting together an important presentation for a conference. In any case, you need someone to help make things look great. The first step is acknowledging the need. Bravo — you’ve done that! The next step? […]

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What Comic-Con Can Teach Businesses About Promotional Products

Lauren Nelson | July 25th, 2016 GettyImages578546498

Once a year, San Diego becomes the nerdiest, most magical place in the world as thousands of super fans convene for the International Comic-Con. This year continued the tradition of fantastical celebration, with major announcements from DC and Marvel, the history making premiere of Star Trek Beyond, a brand new Blair Witch, and a Skype-endorsement from Edward […]

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22 Ways Brands Can Use Facebook Live Video to Drive Business

Lauren Nelson | July 21st, 2016 Facebook-Live-Video

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year: The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your […]

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Exploring the Social Impact of Graphic Design

Lauren Nelson | July 20th, 2016 ppmsca-08060_0001u_enlarge_7251

When it comes to crowdsourcing design needs, the projects that come to mind are pretty specific to branding. There’s good reason for that. Turning to the crowd can provide you with more innovative logo designs, engaging web designs, and creative packaging designs by bringing together a diverse set of creative perspectives for your perusal. That just makes […]

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