Marketing and branding

Concept Copying – A Primer (Part 1 of 3)

Ross | May 29th, 2008

It is easy to tell when something is the exact copy of something else -the two look alike, after all. Even small kids can compare two identical or virtually identical drawings and usually correctly determine whether the drawings are alike or different. It is far more difficult when the copy is not an exact or […]

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Most Valuable Brand In The World: Google

Ross | May 27th, 2008

Market research firm Milward Brown concluded in its 2008 BrandZ rankings that Google, for the second year in a row, is the most valuable brand in the world — with an incredible $86 billion in brand value. Milward Brown combines balance sheet data with other factors, such as consumer sentiments, to come up with its […]

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Nike Logo – $35 Well Spent

Ross | May 20th, 2008

Nike and its “Swoosh” logo, is one of the world’s most recognized brands. It was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Ms. Davidson was doing freelance design work for Phil Knight’s company, Blue Ribbon Sports. Mr. Knight, who was teaching an accounting class at Portland State University, […]

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Scotch Tape Art

Ross | May 19th, 2008

Two ad agencies – JVM/Neckar (Germany) and Altoforma (Spain) recently came out with ads for different brands of scotch tape. The ads were unusual in two ways. First, both used packing tape to create art. Second – both approached the campaigns in similar ways – which shows that sometimes, different people can think of similar […]

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Protecting Your Creative Works

Ross | March 20th, 2008

The Internet has changed our lives. It has also made it easier to copy, distribute and profit from someone else’s creativity. Although people know that taking someone’s iPOD without permission is theft, many people forget that taking an article, graphic, logo design, illustration or photograph found on the Internet, without the permission of the author, […]

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