Marketing and branding

Cell phone ads for all my friends!

Mike | July 16th, 2008

The NY Times recently published some data on cell phone text advertising. In May, almost 20% of cell phone users received one or more ads in the form of text messages. Yikes. But this does bring up some interesting possibilities for our community and perhaps opportunity is bubbling. Instead of text messages, why not graphic […]

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Creative Rap – Design Coding

Ross | July 9th, 2008

Creativity is without limits. Just about anything that can be done, can be done creatively. Take for example the subject of developing an SEO (search engine) friendly website. There are thousands of blogs, forums, articles and experts talking about this subject every day. And as with everything else – there are many ways to talk about best […]

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Creative Font Design: FontStruct

Ross | July 8th, 2008

There are usually two elements to a logo design – images and letters. Some logos contain only one of these elements – the Apple logo, for example (image), or Coca-Cola (letters). Except for companies whose marks (Nike, Apple) have gained prominence to stand on their own, a large percentage of logos are composed of both […]

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Concept Copying – A Primer (Part 2 of 3)

Ross | June 12th, 2008

In part 1 of our discussion about concept copying, we defined concept copying, and illustrated an example, from an Apple patent application. Concept copying is a very important subject in the design community – both for professionals and non-professionals. After all, while it’s commonly accepted that all design is inspired by other design, mere copying […]

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Innovative Advertising – Adidas Football Statues

Ross | June 10th, 2008

I was fortunate to be in the center of Milan, Italy (watching and then celebrating, with MANY Italians) on May 23, 2007 when AC Milan played Liverpool in the final of the 2006-2007 UEFA Champions League. As most of the world knows, the 2008 UEFA European Championships began this week (Italians were not as happy […]

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Concept Copying – A Primer (Part 1 of 3)

Ross | May 29th, 2008

It is easy to tell when something is the exact copy of something else -the two look alike, after all. Even small kids can compare two identical or virtually identical drawings and usually correctly determine whether the drawings are alike or different. It is far more difficult when the copy is not an exact or […]

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Most Valuable Brand In The World: Google

Ross | May 27th, 2008

Market research firm Milward Brown concluded in its 2008 BrandZ rankings that Google, for the second year in a row, is the most valuable brand in the world — with an incredible $86 billion in brand value. Milward Brown combines balance sheet data with other factors, such as consumer sentiments, to come up with its […]

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Nike Logo – $35 Well Spent

Ross | May 20th, 2008

Nike and its “Swoosh” logo, is one of the world’s most recognized brands. It was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Ms. Davidson was doing freelance design work for Phil Knight’s company, Blue Ribbon Sports. Mr. Knight, who was teaching an accounting class at Portland State University, […]

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