Marketing and branding

Design Competitions

Ross | April 20th, 2009

Starting today, buyers on crowdSPRING can post projects for industrial design (product design and packaging design). To launch the industrial design category, we’ve teamed with LG Mobile Phones and Autodesk® on Design The Future – an $80,000+ design competition to define the future of personal mobile communications. This competition invites you to design your vision […]

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The Agony of Choosing the Winning Design: Will you get it right?

Jay | March 31st, 2009

So it’s time to pick the winning design of your crowdSPRING project. You’ve narrowed it down to the finalists: the best three or four designs. You agonize. Which one should you choose? Well guess what: It doesn’t matter. Whichever design you choose, it’s likely that your customers would choose something different. It happened to me […]

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Don’t Underestimate The Value Of Listening

Ross | March 30th, 2009

It never ceases to surprise me when people  think that listening to users is bad business. Michael Arrington recently questioned Facebook’s decision to revert back to some “old features” based on input from Facebook users. In his article titled “No! Never Surrender To Your Users, Facebook”, Arrington argues that you should never listen to your […]

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We’re in freaking Forbes

Pete | February 5th, 2009

Look mom – we’re in Forbes! What? No – we didn’t do anything illegal! Umm, no, we didn’t meet Barack either. We just – oh, forget it. It’s not a big deal.  Say hi to dad…

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Ten Practical Search Engine Marketing (SEM) Tips

Ross | December 23rd, 2008

Mike and I stated working on crowdSPRING in the summer of 2006. We incorporated the company in May 2007 and launched the crowdSPRING marketplace in May 2008. We’ve learned many important lessons along the way. In some ways, our experience is typical of other start-ups. In other ways, it is not. I want to share […]

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I Was Paid To Say That But I Would Have Said It Anyway

Ross | December 16th, 2008

“Every man alone is sincere. At the entrance of a second person, hypocrisy begins.” (Ralph Waldo Emerson) This isn’t another post about Chris Brogan’s Dadomatic blog. That subject has been capably covered by others, including Scott Henderson, Jeremiah Owyang, Ben Kunz, and Chris Brogan. What this post is about: Robert Scoble asserted yesterday that it’s […]

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Talk With People, Not To Them

Ross | December 8th, 2008

A few days ago, I read an interesting essay by Steven Hodson on The Inquisitr – Is social media becoming a social mess? In his essay, Steven wrote about the avalanche of conversations occuring in social media. “It is beginning to feel like we are just having conversations for converstaion sake – to make some […]

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Somali Pirates And Lessons About Negative Publicity

Ross | November 24th, 2008

Today, hardly a day passes without a news report about how Somali pirates have managed to impact one of the most important sea trade routes in the world. In 2008 alone, pirates have attacked 90 ships and have successfully captured 14 of them. Recently, they seized a Ukrainian freighter transporting military equipment and a Saudi […]

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10 Useful Marketing Tools For Freelancers

Angeline | November 11th, 2008

This was a blog post I originally wrote for Fuel Your Creativity – a great design inspiration site. The site’s owner, Adelle Charles, is an established graphic designer who has guest blogged for crowdSPRING before. Check out her post – Typography is Sexy. It’s not easy being a freelancer. Sure, there are perks such as […]

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“Personal Brand” – An Exercise In Linguistic Olympics?

Ross | October 13th, 2008

People find reasons to disagree about many things. Sometimes, what appear to be substantive disagreements turn out to be little more than smoke and mirrors. Take for example the subject of “personal brand”. David Armano’s new “Brand U.0 Blog focuses on personal brands. Chris Brogan recently listed 10 articles from his blog about personal branding. […]

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