Marketing and branding

The Pricing Dilemma: Finding the Right Balance

Mike | November 18th, 2013

There is a tension inherent in the relationship between a business and its customers when it comes to pricing of a product or service. Customers look at prices with a complex eye in determining whether the tradeoff between cost and value is a fair one for them to make. The value proposition that your business […]

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How Content Marketing Can Help Grow Your Business in 2014

Ross | November 14th, 2013

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective? There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study. The study surveyed 1,217 marketers around the world in July and August 2013. […]

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Customer Service and a Culture of Helping

Mike | November 4th, 2013

“Thanks for contacting us with your question.  We’ll reply within 3 business days.” When people discuss the “helping” careers, they are usually referring to honorable fields such as social work, teaching, and psychotherapy. Rarely does selling shoes come into the mix. Yet Zappos has built an online empire, growing in little more than a dozen years […]

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Small Business and Startups: The Trends for 2014 (Pt II)

Mike | October 28th, 2013

I started a couple of weeks ago with the first part of a post on small business trends for 2014; today I have 5 more trends that I’d like to share. Two things to note: first, crystal balls like this one populate the Internet and mine is no better or worse than the many others […]

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Small Business and Startups: The Trends for 2014 (Pt I)

Mike | October 14th, 2013

This morning I was awakened by a dream with a soundtrack of Christmas Carols running through my subconscious. As i pulled myself out of a sleepy torpor, I realized that the songs weren’t in my dream, but were actually playing on the bedside radio. Why? Because apparently Christmas advertising has begun! Yes, it is that […]

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Four Key Lessons For Entrepreneurs And Small Businesses From The World’s Best Brands

Ross | October 1st, 2013

  Over the past few years, I’ve shared lessons that entrepreneurs and small businesses can learn from the world’s best brands. For example, I wrote about five lessons small businesses and startups can learn from the world’s best Brands, the 10 key learnings from PSFK’s Good Brands Report 2009,  the lessons for small businesses and startups from Interbrand’s Best […]

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12 Questions: Meet Nausika Georgakopoulou (Greece)

Audree | September 25th, 2013

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build […]

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How To Launch Your New Business For Less Than $1,500

Ross | September 24th, 2013

  Many entrepreneurs delay launching their startup because they believe they don’t have enough money to move forward. Startups can be expensive, but they don’t have to be. The Founder Institute, an early-stage startup accelerator created an infographic (below) showing, in 10 steps, how you can launch a business for under $1,500. Incidentally, I’ve mentored at […]

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The Secret To Content Marketing Success: Storytelling

Ross | September 17th, 2013

Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories help build a brand. For example, owners of the iPhone believe that each successive iPhone is much better than the model it replaces, which is not always true. Here’s a short video […]

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Small Business and Startups: Seasonal Peaks and Valleys

Mike | September 9th, 2013

Summer is drawing to a close and with it the August doldrums. After 5+ years in business, if we have learned anything it is about the seasonality of our own business and the cyclical demand for creative services. It shouldn’t come as a surprise that many businesses launch projects in September when everyone is back […]

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