Marketing and branding

Why Your Company NEEDS to Start Playing Pokémon Go

Lauren Nelson | July 12th, 2016 com2Fwp-content2Fuploads2F20162F032Fnexus2cee_PokemonGO2-728x573

Everyone and their fifth grade cousin are playing Pokémon Go right now. Maybe it’s because it’s trendy. Maybe it’s because it’s a stupid amount of silly fun. Maybe it’s because it keeps them active. Maybe it’s because, like me, they were that kid who used to get caught playing Pokémon Blue on Gameboy Color in […]

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Promotional Products: the Most Durable Marketing Money Can Buy

Lauren Nelson | July 11th, 2016 maxresdefault

When we talk about marketing these days, it’s all about the digital. Is your social media game on point? Is your website on fleek? Is your mobile advertising on fire? On and on and on it goes, and with good reason. It’s estimated that 81% of all consumers look to the web before making a […]

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Thoughts and Prayers: Social Media, Tragedy, and the Brand

Lauren Nelson | July 8th, 2016 091958a

I distinctly remember the day my mother stopped watching the news. “It’s all bad news,” she said. “It’s sad. I don’t need to be sad.” Things haven’t changed much in that regard. Turn on any news program at any time of day, and odds are you’ll be inundated with headlines that hurt your heart. The […]

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How the Crowd Might Save Don Draper and the Agencies

Lauren Nelson | July 6th, 2016 Don Draper (Jon Hamm) faces personal and professional upheaval in the final season of Mad Men.</em

In the days of Don Draper, things were different. Day drinking and sexual harassment were acceptable, yes, but so was the idea that creative work was to be acquired under very specific circumstances. You had your account men and your creatives. You bought and sold stories. Charm was your most valuable currency, and the exchange rate […]

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Want to Win Millennials? Understand Marketing in the Experience Economy

Lauren Nelson | July 6th, 2016 reaching_millennials_wide

Love ’em or hate ’em, Millennials are here to stay, and they’re a different breed of consumer than those of days gone by. They grew up with the internet. Maybe they vaguely remember the sultry tones of the AOL dial up, but just barely. They processed their teen angst in texts tapped out on smartphones and punctuated by emoji […]

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Stop Freaking Out About the Facebook News Feed Changes

Lauren Nelson | July 1st, 2016 facebookchanges-e1435787866256

It’s Facebook’s world. We’re just posting in it. Never has that been more clear to businesses than with the recent explanation of Facebook’s News Feed priorities. The company announced several small tweaks to their algorithms yesterday that will likely impact the reach of pages, though such tweaks are not really that surprising. They’re part of a […]

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The Problem is the Advertising, Not the Ad Blocker

Lauren Nelson | June 30th, 2016 Your Ad Done Got Blocked

Media companies and publishers are mad. Like, really mad. Well, maybe more nervous than mad, but certainly angry enough to sound a lot like digital geriatrics shaking their fists at the ad blocking kids running up and down their site. Their agitation is understandable. After all, the clever little extensions that give the rest of us […]

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Lessons from the New Netflix Logo

Lauren Nelson | June 29th, 2016 new netflix logo

Netflix made waves recently with the announcement of a new logo. The ever evolving company began refreshing their image last year with a modified version of their wordmark logo that ditched the kitschy, oversized drop shadow for a cleaner, crisper look. The new logo — a sharp, sophisticated lettermark — is the natural next step in this […]

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What Marketers Can Learn From Kim Kardashian

Arielle Kimbarovsky | June 28th, 2016 Kim Kardashian Takes a Selfie

We’ve got some bad news. Your customers are probably ignoring you. Sure, there are an infinite number of YouTube commercials, product placements, sponsored blog content, and a whole cacophony of other messages being thrown into the interwebs by companies trying to get some brand attention on the daily, but is their target audience really seeing all […]

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Why Content Marketing Is Essential For Successful Startups and Small Businesses

Arielle Kimbarovsky | June 6th, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, […]

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