Marketing and branding

Advertising On Facebook For Likes Is A Waste Of Money

Ross | February 12th, 2014

We’ve experimented with many advertising and marketing channels over the years, including Facebook. A few years ago we tested whether promoting our posts on the crowdSPRING Facebook Fan page could expose us to more potential customers. We received more likes and fans, but discovered that our new fans were not engaging with us. During our […]

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Word Science: How To Influence Others To Share More Of Your Content

Ross | February 11th, 2014

Unless you’ve been living under a rock, you’ve read hundreds of posts and articles about content marketing. That’s not a coincidence. Content marketing can be a powerful tool to help grow your business. But even the best marketers sometimes struggle to come up with consistently good content for their blog posts, whitepapers, social media posts, […]

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Four Important Small Business Insights – Marketing in 2014

Ross | January 14th, 2014

A new 2014 State of Marketing Report from ExactTarget presents the results of a survey taken by approximately 2,000 marketing managers. The report contains four important insights for small businesses and startups: 1. Social remains an interesting but unproven channel. Forty-six percent of marketers claim that social is core to their business, but only 34 […]

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Small Business and Startups: Give Thanks (and Coupons)

Mike | December 9th, 2013

Holidays are upon us, folks and it’s time to give thanks. every business large and small owes a debt to those who have helped over the year and there is no better time to gift than now: your investors and lenders deserve a note, a bottle of wine or other small token to show your […]

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Content Marketing: Beastie Boys And Girls

Ross | November 20th, 2013

If you’re struggling with your content marketing strategy, read How To Grow Your Business With Content Marketing. But more importantly, watch the video below. More than anything else, great storytelling differentiates successful content marketing from noise. I’ve previously shared some outstanding examples of storytelling in content marketing. Here’s another good example from GoldieBox, a company creating […]

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The Pricing Dilemma: Finding the Right Balance

Mike | November 18th, 2013

There is a tension inherent in the relationship between a business and its customers when it comes to pricing of a product or service. Customers look at prices with a complex eye in determining whether the tradeoff between cost and value is a fair one for them to make. The value proposition that your business […]

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How Content Marketing Can Help Grow Your Business in 2014

Ross | November 14th, 2013

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective? There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study. The study surveyed 1,217 marketers around the world in July and August 2013. […]

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Customer Service and a Culture of Helping

Mike | November 4th, 2013

“Thanks for contacting us with your question.  We’ll reply within 3 business days.” When people discuss the “helping” careers, they are usually referring to honorable fields such as social work, teaching, and psychotherapy. Rarely does selling shoes come into the mix. Yet Zappos has built an online empire, growing in little more than a dozen years […]

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Small Business and Startups: The Trends for 2014 (Pt II)

Mike | October 28th, 2013

I started a couple of weeks ago with the first part of a post on small business trends for 2014; today I have 5 more trends that I’d like to share. Two things to note: first, crystal balls like this one populate the Internet and mine is no better or worse than the many others […]

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