Marketing and branding

Good Old Fashioned Personal Branding

Laura | November 18th, 2009

It seems these days that it’s almost impossible to stay alive as a new shark diving into an ocean of bigger sharks unless you’re Kanye West or Lady Gaga. As I thought about that I realized they had one thing in common, they had branded themselves, which seems to be the only way to get […]

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Is Your Marketing Tail Wagging The Dog?

Ross | November 17th, 2009

A few days ago, I listened to a radio interview of Andre Agassi – widely considered one of the greatest tennis players ever. When Agassi started playing professionally, he ran 5 miles every day to stay in peak condition. When Agassi hired a trainer, the trainer asked Agassi why Agassi ran 5 miles. Agassi’s response: […]

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PR for Start ups – Green Eyed Monster or Underdog?

Bethany | November 11th, 2009

In the past few months, I have attended more networking events for PR, startups and social media than I ever thought even existed.  At each event I feel like I’ve learned something, taken away some great tips and even made some great connections with other PR professionals in Chicago.  When talking about my position and […]

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Small business, startup founders, and leadership.

Mike | November 2nd, 2009

Thinking about leadership in crisis, I was remembering the story of one particular venture. The leader who put together this tiny company was a visionary, a learner, and an insatiably curious individual. The venture was not his first; he had already served as a founding member of one team which launched a successful enterprise; had […]

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10 Small Business Social Media Marketing Tips, (Part 2 of 2)

Ross | October 28th, 2009

Last week I wrote Part 1 of this post – 10 Small Business Social Media Marketing Tips, (Part 1 of 2) – focusing on ways that small businesses can leverage social media. In part 1, I discussed the first five tips. Mashable, one of my favorite technology & social media blogs, offered to publish the […]

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Small Business Legal Issues: Copyright Basics

Ross | October 26th, 2009

Prior to crowdSPRING, I was a lawyer for 13 years – focusing on complex commercial and intellectual property litigation. This is the first in what will be a regular feature in our blog discussing important legal issues that impact every small business. What is Copyright? Copyright is a form of legal protection provided to those […]

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How Do You Align Your Form Assets?

Jeff | October 20th, 2009

There are three things that keep me up at night: Did Juliet really reset the island? What ever happened to Clusters cereal? How should I align things within my web forms? While not overshadowing options 1 and 2, the form alignment thing is a decision that probably effects a lot more people than the awesome Clusters […]

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10 Small Business Social Media Marketing Tips, (Part 1 of 2)

Ross | October 20th, 2009

One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business – there are only 10 people on our team – so we understand this challenge well. You must decide whether social media makes sense for your small business. There is no universal answer. […]

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Is it just me?

Pete | October 15th, 2009

Is it just me, or are receipts getting out of hand?  I bought one item (one!) at the store the other day and the receipt is almost 3 FEET long.  No kidding. I’d be curious to hear if this is just a US phenomenon or a worldwide epidemic…

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Ideas for small business and startups: Value Disciplines

Mike | October 13th, 2009

Graduate school was one of the great times of my life: studying something that I absolutely wanted to study and surrounded by a group of folks who felt exactly the same way. Two years in business school went by with rocket-speed, but some of the ideas took root and continue to have an impact on […]

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