Marketing and branding

Micro marketing: 5 tips for small business and startups

Mike | February 8th, 2010

crowdSPRING is a B2B venture tapping into the ever-fragmented SMB market. This presents us with some specific challenges, including how to better convert the curious first time visitor to the site into a customer and how to continuously deliver value to existing customers to build long-lasting relationships. We use a “micro-conversion” approach that we believe […]

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Which Army Recruitment Video Would Borat Prefer?

Ross | February 5th, 2010

The United States army has a substantial marketing budget. The advertising tends to promote strength, honor, duty, etc. Here’s a typical ad: The Ukrainian Army takes a slightly different approach. Why waste time talking about strength, honor, duty or the fancy toys when you can just shortcut to a theme that always sells. Sex. Watch:

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Pastasourcing? Buon appetite!

Ross | December 4th, 2009

Barilla is a prestigious Italian Pasta and Bakery Company, born in Italy more than a century ago (1877). They’ve decided to try a new form of pasta design – pastasourcing! (credit for that term to @LenKendall) Nearly everyone around the world knows the shapes of spaghetti, rigatoni and fettuccine. Think you can do better? Think […]

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Really Facebook?

Pete | November 30th, 2009

I’m sorry, Facebook – but what in the sweet name of Ron Burgandy could possibly be on our profile page to trigger this ad?! Actually, on second thought, don’t answer that… (Mom, if you’re reading this, I swear – there’s nothing. Oh, and be sure to show Dad.)

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Book Review: Twitterville by Shel Israel

Ross | November 29th, 2009

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, by Shel Israel, is different from the many Twitter books that have been published since 2007. This difference makes Twitterville a must read for any business that wants to leverage Twitter and doesn’t know where to begin. Here’s why: Twitterville offers an outstanding insight, through case […]

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The Ten Step Social Media Marketing Checklist

Ross | November 20th, 2009

A few days ago, I was interviewed by Phil Dobbie from bnet Australia about social media marketing. The 17 minute interview is below.  Among other things, we talked about how to get the best from Facebook, Twitter, Blogs, LinkedIn, commenting, mobile social networks, monitoring, multimedia, brand management, and leveraging combinations of social media tools.

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BE A WINNER

Bethany | November 19th, 2009

Don’t you want to be a winner? I knew our creatives and buyers were a group of phenomenally humble people, who are on our site because they truly love us, but now it’s time for us to show YOU the love! Let us know what you and/or your friends, buyers, clients, designers have done for […]

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Good Old Fashioned Personal Branding

Laura | November 18th, 2009

It seems these days that it’s almost impossible to stay alive as a new shark diving into an ocean of bigger sharks unless you’re Kanye West or Lady Gaga. As I thought about that I realized they had one thing in common, they had branded themselves, which seems to be the only way to get […]

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Is Your Marketing Tail Wagging The Dog?

Ross | November 17th, 2009

A few days ago, I listened to a radio interview of Andre Agassi – widely considered one of the greatest tennis players ever. When Agassi started playing professionally, he ran 5 miles every day to stay in peak condition. When Agassi hired a trainer, the trainer asked Agassi why Agassi ran 5 miles. Agassi’s response: […]

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