Marketing and branding

Pastasourcing? Buon appetite!

Ross | December 4th, 2009

Barilla is a prestigious Italian Pasta and Bakery Company, born in Italy more than a century ago (1877). They’ve decided to try a new form of pasta design – pastasourcing! (credit for that term to @LenKendall) Nearly everyone around the world knows the shapes of spaghetti, rigatoni and fettuccine. Think you can do better? Think […]

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Really Facebook?

Pete | November 30th, 2009

I’m sorry, Facebook – but what in the sweet name of Ron Burgandy could possibly be on our profile page to trigger this ad?! Actually, on second thought, don’t answer that… (Mom, if you’re reading this, I swear – there’s nothing. Oh, and be sure to show Dad.)

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Book Review: Twitterville by Shel Israel

Ross | November 29th, 2009

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, by Shel Israel, is different from the many Twitter books that have been published since 2007. This difference makes Twitterville a must read for any business that wants to leverage Twitter and doesn’t know where to begin. Here’s why: Twitterville offers an outstanding insight, through case […]

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The Ten Step Social Media Marketing Checklist

Ross | November 20th, 2009

A few days ago, I was interviewed by Phil Dobbie from bnet Australia about social media marketing. The 17 minute interview is below.  Among other things, we talked about how to get the best from Facebook, Twitter, Blogs, LinkedIn, commenting, mobile social networks, monitoring, multimedia, brand management, and leveraging combinations of social media tools.

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BE A WINNER

Bethany | November 19th, 2009

Don’t you want to be a winner? I knew our creatives and buyers were a group of phenomenally humble people, who are on our site because they truly love us, but now it’s time for us to show YOU the love! Let us know what you and/or your friends, buyers, clients, designers have done for […]

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Good Old Fashioned Personal Branding

Laura | November 18th, 2009

It seems these days that it’s almost impossible to stay alive as a new shark diving into an ocean of bigger sharks unless you’re Kanye West or Lady Gaga. As I thought about that I realized they had one thing in common, they had branded themselves, which seems to be the only way to get […]

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Is Your Marketing Tail Wagging The Dog?

Ross | November 17th, 2009

A few days ago, I listened to a radio interview of Andre Agassi – widely considered one of the greatest tennis players ever. When Agassi started playing professionally, he ran 5 miles every day to stay in peak condition. When Agassi hired a trainer, the trainer asked Agassi why Agassi ran 5 miles. Agassi’s response: […]

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PR for Start ups – Green Eyed Monster or Underdog?

Bethany | November 11th, 2009

In the past few months, I have attended more networking events for PR, startups and social media than I ever thought even existed.  At each event I feel like I’ve learned something, taken away some great tips and even made some great connections with other PR professionals in Chicago.  When talking about my position and […]

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Small business, startup founders, and leadership.

Mike | November 2nd, 2009

Thinking about leadership in crisis, I was remembering the story of one particular venture. The leader who put together this tiny company was a visionary, a learner, and an insatiably curious individual. The venture was not his first; he had already served as a founding member of one team which launched a successful enterprise; had […]

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10 Small Business Social Media Marketing Tips, (Part 2 of 2)

Ross | October 28th, 2009

Last week I wrote Part 1 of this post – 10 Small Business Social Media Marketing Tips, (Part 1 of 2) – focusing on ways that small businesses can leverage social media. In part 1, I discussed the first five tips. Mashable, one of my favorite technology & social media blogs, offered to publish the […]

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