Marketing and branding

A pottery competition to end all pottery competitions

Laura | March 2nd, 2010

In case you haven’t been following the riveting saga of Chia Lincoln’s hair do, it’s been a real nail biter.  First it wouldn’t grow, then it did grow and now, well, it’s still growing, I guess.  But, contrary to his picture on the penny, he seems to have developed a bit of an, umm, combover.  […]

Read full post »

Search Engine Optimization Tips For Startups

Ross | February 24th, 2010

Search engine optimization (SEO) can provide low cost opportunities for a startup to market its products and/or services. However, many startup founders don’t appreciate the difficulty of executing an effective SEO strategy when you have a new company and a new domain. There are SEO experts, of course, and some are outstanding (follow Danny Sullivan […]

Read full post »

Simple Messages Can Be Very Powerful

Ross | February 20th, 2010

I was disappointed by the advertising on the superbowl a few weeks ago. Most of the ads were terrible and several were incomprehensible. Some of the more effective ads shared a common trait: they were simple and focused. Simple messages work. Simple is memorable and understandable. That’s one reason why Google’s search ad during the […]

Read full post »

Crowdsourced Writing Projects on crowdSPRING

Ross and Mike | February 10th, 2010

“Write without pay until someone offers to pay” – Mark Twain Since May 2008, the crowdSPRING community (now over 50,000 creatives, from 170+ countries!) has helped thousands of entrepreneurs, small businesses, startups, agencies, and Brands (from over 70 countries), with graphic, website, and industrial design projects. We’ve paid millions of dollars to designers and want […]

Read full post »

Build A Strong Brand, Not Just A Strong Business

Ross | February 9th, 2010

There are thousands – perhaps millions – of social networks. Today, no company can control all the conversations that take place about that company’s products and services. This is an especially challenging problem for small businesses and startups because they have few resources and little capacity to participate on many social networks at once. This […]

Read full post »

Micro marketing: 5 tips for small business and startups

Mike | February 8th, 2010

crowdSPRING is a B2B venture tapping into the ever-fragmented SMB market. This presents us with some specific challenges, including how to better convert the curious first time visitor to the site into a customer and how to continuously deliver value to existing customers to build long-lasting relationships. We use a “micro-conversion” approach that we believe […]

Read full post »

Which Army Recruitment Video Would Borat Prefer?

Ross | February 5th, 2010

The United States army has a substantial marketing budget. The advertising tends to promote strength, honor, duty, etc. Here’s a typical ad: The Ukrainian Army takes a slightly different approach. Why waste time talking about strength, honor, duty or the fancy toys when you can just shortcut to a theme that always sells. Sex. Watch:

Read full post »

Pastasourcing? Buon appetite!

Ross | December 4th, 2009

Barilla is a prestigious Italian Pasta and Bakery Company, born in Italy more than a century ago (1877). They’ve decided to try a new form of pasta design – pastasourcing! (credit for that term to @LenKendall) Nearly everyone around the world knows the shapes of spaghetti, rigatoni and fettuccine. Think you can do better? Think […]

Read full post »

Really Facebook?

Pete | November 30th, 2009

I’m sorry, Facebook – but what in the sweet name of Ron Burgandy could possibly be on our profile page to trigger this ad?! Actually, on second thought, don’t answer that… (Mom, if you’re reading this, I swear – there’s nothing. Oh, and be sure to show Dad.)

Read full post »