Marketing and branding

Business Photos For Small Business – From Google

Ross | April 25th, 2010

It’s tough to keep up with the whirlwind of online products aimed at small businesses, and tougher for small businesses to decide where to focus their attention and budgets. A few days ago, I learned about an interesting new program from Google – focused on helping small businesses create photos of their business that would […]

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What Can You Learn From The World’s Best Brands?

Ross | April 23rd, 2010

You might recall my post earlier this year about PSFK’s Good Brands Report 2009. In that post – Branding Secrets Of The World’s Best Brands – I talked about five common lessons that startups and small businesses can learn from the world’s best brands. Those lessons included: having a good company name and logo design, […]

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3 resources for bonding with your customers: tools of mass engagement!

Mike | April 19th, 2010

The brave new world of digital tools and technology allows small business to connect with customers in ways that were unimaginable a decade ago. We take this increased connectivity almost for granted, and because of this many small businesses overlook the platforms, analytic tools, and services available to them and just begging to be leveraged. […]

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U.S. Government Continues To Embrace Crowdsourcing

Ross | April 11th, 2010

Last month, the U.S. Government adopted a new policy promoting government crowdsourcing initiatives at the national level. As part of that effort, the President’s Council of Advisors on Science and Technology has launched a new website designed to crowdsource policy opinions focused on the manufacturing industry. It’s great to see the government follow-through on its […]

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JUST (don’t) DO IT

Josh | March 31st, 2010

A few weeks back, as a way of celebrating the launch of the new Writing projects on crowdSPRING, we invited the entire community to submit their best work to be published as a guest post on the cS blog. We received over 70 entries, including tons of really great submissions, and ideas on some really […]

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Social Media ROI Is Meaningless If Your Product Or Service Isn’t Relevant

Ross | March 23rd, 2010

Many are obsessed with trying to develop effective ways to measure ROI (return on investment) from social media marketing. For some background, you can read Brian Solis’s recent article about measuring social media ROI. ROI from social media is important, but if your product or service isn’t relevant – ROI is meaningless. Here’s why: Do […]

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What if Microsoft Created The iPod?

Ross | March 22nd, 2010

Most people agree that great design more easily captures attention than poor design. For example, when Apple originally released the iPod – the iPod didn’t have the features of the Creative Labs MP3 players, or even the Microsoft Zune. In fact, many MP3 players today have more features than the iPod – but only a […]

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A pottery competition to end all pottery competitions

Laura | March 2nd, 2010

In case you haven’t been following the riveting saga of Chia Lincoln’s hair do, it’s been a real nail biter.  First it wouldn’t grow, then it did grow and now, well, it’s still growing, I guess.  But, contrary to his picture on the penny, he seems to have developed a bit of an, umm, combover.  […]

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Search Engine Optimization Tips For Startups

Ross | February 24th, 2010

Search engine optimization (SEO) can provide low cost opportunities for a startup to market its products and/or services. However, many startup founders don’t appreciate the difficulty of executing an effective SEO strategy when you have a new company and a new domain. There are SEO experts, of course, and some are outstanding (follow Danny Sullivan […]

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Simple Messages Can Be Very Powerful

Ross | February 20th, 2010

I was disappointed by the advertising on the superbowl a few weeks ago. Most of the ads were terrible and several were incomprehensible. Some of the more effective ads shared a common trait: they were simple and focused. Simple messages work. Simple is memorable and understandable. That’s one reason why Google’s search ad during the […]

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