Marketing and branding
10 Logo Design Tips For Buyers – Community Guide
Ross | August 6th, 2008An amazing community of creatives works on crowdSPRING. They come from more than 125 countries, speak hundreds of languages, cover all age groups, demographics, experience, religions, etc. They’ve designed logos for companies in virtually every country of the world and in most languages spoken on Earth. Recently, we asked them to collaborate on a community [...]
Your Biggest Fans
Angeline | July 23rd, 2008Today, we are very excited to announce a collaboration with heavy metal gods Judas Priest for creating their official online tour poster. They are a band that’s been around since the 1970′s and have sold over 35 million records worldwide. There’s a lot to be said about Judas Priest’s longevity in an industry where so [...]
Cell phone ads for all my friends!
Mike | July 16th, 2008The NY Times recently published some data on cell phone text advertising. In May, almost 20% of cell phone users received one or more ads in the form of text messages. Yikes. But this does bring up some interesting possibilities for our community and perhaps opportunity is bubbling. Instead of text messages, why not graphic [...]
Creative Rap – Design Coding
Ross | July 9th, 2008Creativity is without limits. Just about anything that can be done, can be done creatively. Take for example the subject of developing an SEO (search engine) friendly website. There are thousands of blogs, forums, articles and experts talking about this subject every day. And as with everything else – there are many ways to talk about best [...]
Creative Font Design: FontStruct
Ross | July 8th, 2008There are usually two elements to a logo design – images and letters. Some logos contain only one of these elements – the Apple logo, for example (image), or Coca-Cola (letters). Except for companies whose marks (Nike, Apple) have gained prominence to stand on their own, a large percentage of logos are composed of both [...]
Innovative Advertising – Adidas Football Statues
Ross | June 10th, 2008I was fortunate to be in the center of Milan, Italy (watching and then celebrating, with MANY Italians) on May 23, 2007 when AC Milan played Liverpool in the final of the 2006-2007 UEFA Champions League. As most of the world knows, the 2008 UEFA European Championships began this week (Italians were not as happy [...]
Logo Design – Keeping It Simple
Ross | June 2nd, 2008Companies want their logo to be instantly recognizable, to be easily interpretable, and, in the Web 2.0 world, to be cool and hip. Overly complex logos often fail to achieve those goals. Web designers often talk about restraint — not putting everything, including the kitchen sink, on a page. The same should be said about [...]
Branding a Country – Lesson Learned?
Ross | June 2nd, 2008Italy is one of the most recognized countries in the world (uno dei miei paesi favoriti nel mondo!). It is known for big, memorable monuments (Duomo, the Coliseum, the leaning tower, among many). Italy’s new logo, unveiled in early 2007, puzzled many. The new logo was designed by Landor – Italy (a London-based specialist in [...]
