Marketing and branding

Don’t Underestimate The Value Of Listening

Ross | March 30th, 2009

It never ceases to surprise me when people  think that listening to users is bad business. Michael Arrington recently questioned Facebook’s decision to revert back to some “old features” based on input from Facebook users. In his article titled “No! Never Surrender To Your Users, Facebook”, Arrington argues that you should never listen to your [...]

Read full post »

We’re in freaking Forbes

Pete | February 5th, 2009

Look mom – we’re in Forbes! What? No – we didn’t do anything illegal! Umm, no, we didn’t meet Barack either. We just – oh, forget it. It’s not a big deal.  Say hi to dad…

Read full post »

Ten Practical Search Engine Marketing (SEM) Tips

Ross | December 23rd, 2008

Mike and I stated working on crowdSPRING in the summer of 2006. We incorporated the company in May 2007 and launched the crowdSPRING marketplace in May 2008. We’ve learned many important lessons along the way. In some ways, our experience is typical of other start-ups. In other ways, it is not. I want to share [...]

Read full post »

I Was Paid To Say That But I Would Have Said It Anyway

Ross | December 16th, 2008

“Every man alone is sincere. At the entrance of a second person, hypocrisy begins.” (Ralph Waldo Emerson) This isn’t another post about Chris Brogan’s Dadomatic blog. That subject has been capably covered by others, including Scott Henderson, Jeremiah Owyang, Ben Kunz, and Chris Brogan. What this post is about: Robert Scoble asserted yesterday that it’s [...]

Read full post »

Talk With People, Not To Them

Ross | December 8th, 2008

A few days ago, I read an interesting essay by Steven Hodson on The Inquisitr – Is social media becoming a social mess? In his essay, Steven wrote about the avalanche of conversations occuring in social media. “It is beginning to feel like we are just having conversations for converstaion sake – to make some [...]

Read full post »

Somali Pirates And Lessons About Negative Publicity

Ross | November 24th, 2008

Today, hardly a day passes without a news report about how Somali pirates have managed to impact one of the most important sea trade routes in the world. In 2008 alone, pirates have attacked 90 ships and have successfully captured 14 of them. Recently, they seized a Ukrainian freighter transporting military equipment and a Saudi [...]

Read full post »

10 Useful Marketing Tools For Freelancers

Angeline | November 11th, 2008

This was a blog post I originally wrote for Fuel Your Creativity – a great design inspiration site. The site’s owner, Adelle Charles, is an established graphic designer who has guest blogged for crowdSPRING before. Check out her post – Typography is Sexy. It’s not easy being a freelancer. Sure, there are perks such as [...]

Read full post »

“Personal Brand” – An Exercise In Linguistic Olympics?

Ross | October 13th, 2008

People find reasons to disagree about many things. Sometimes, what appear to be substantive disagreements turn out to be little more than smoke and mirrors. Take for example the subject of “personal brand”. David Armano’s new “Brand U.0 Blog focuses on personal brands. Chris Brogan recently listed 10 articles from his blog about personal branding. [...]

Read full post »

I’m A Mac. I’m A PC.

Angeline | September 23rd, 2008

Well-known UK graffiti artist Banksy once said, “The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people.” It’s true that the advertising industry consists of many talented writers, designers, and other creative types, and the outcome can be quite remarkable. For the computer giants, the [...]

Read full post »