Marketing and branding

Dealing With Customer Resistance To Change

Ross | May 5th, 2010

Whether you are a startup, a small business or a Fortune 50 company, customers typically resist attempts to change products or services they perceive work well. People prefer to deal with the things they already know rather than get used to something new. But to innovate, companies must constantly find ways to improve their products […]

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Google Crowdsourcing Investments

Ross | May 4th, 2010

Most companies leverage crowdsourcing by relying on external communities. For example, small businesses and startups looking for custom logo design leverage crowdSPRING’s community of 60,000 designers and writers. Companies looking for help with on-demand software testing can leverage the community at uTest. People looking for help with simple tasks can leverage Amazon’s Mechanical Turk. Smart […]

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Ideas for small business: Surveying your customers

Mike | May 3rd, 2010

Two weeks ago, I wrote about some online tools for small business, one of which was Wufoo.com which allows users to design and host simple online surveys. They are quick to set up and Wufoo uses a freemium model, which lets a small business find a plan within their own budget. For small business it […]

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Small Business Tip: Conference Banners

Ross | April 30th, 2010

Although we don’t typically have a booth at conferences, we have participated in a few where we had to put together a nice display to attract visitors. This is easier said than done. Many small businesses will find pre-made designs and print their banners at a local print shop. For those looking to make a […]

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New-to-the-world: strategic marketing for startups and small business

Mike | April 26th, 2010

strategy |?strat?j?|noun: a plan of action or policy designed to achieve a major or overall aim. Many Internet startups reside in new market segments that are still evolving and have yet to be fully defined. In our case “crowdsourced creative services” is a new category in an old (and very large) market. It could be defined as a “alternative method for sourcing creative services, in […]

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Business Photos For Small Business – From Google

Ross | April 25th, 2010

It’s tough to keep up with the whirlwind of online products aimed at small businesses, and tougher for small businesses to decide where to focus their attention and budgets. A few days ago, I learned about an interesting new program from Google – focused on helping small businesses create photos of their business that would […]

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What Can You Learn From The World’s Best Brands?

Ross | April 23rd, 2010

You might recall my post earlier this year about PSFK’s Good Brands Report 2009. In that post – Branding Secrets Of The World’s Best Brands – I talked about five common lessons that startups and small businesses can learn from the world’s best brands. Those lessons included: having a good company name and logo design, […]

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3 resources for bonding with your customers: tools of mass engagement!

Mike | April 19th, 2010

The brave new world of digital tools and technology allows small business to connect with customers in ways that were unimaginable a decade ago. We take this increased connectivity almost for granted, and because of this many small businesses overlook the platforms, analytic tools, and services available to them and just begging to be leveraged. […]

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U.S. Government Continues To Embrace Crowdsourcing

Ross | April 11th, 2010

Last month, the U.S. Government adopted a new policy promoting government crowdsourcing initiatives at the national level. As part of that effort, the President’s Council of Advisors on Science and Technology has launched a new website designed to crowdsource policy opinions focused on the manufacturing industry. It’s great to see the government follow-through on its […]

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JUST (don’t) DO IT

Josh | March 31st, 2010

A few weeks back, as a way of celebrating the launch of the new Writing projects on crowdSPRING, we invited the entire community to submit their best work to be published as a guest post on the cS blog. We received over 70 entries, including tons of really great submissions, and ideas on some really […]

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