Marketing and branding

Crowdsourcing The Indian Rupee Symbol

Ross | July 15th, 2010

A few years ago, the British Royal Mint crowdsourced the design of new coins. That competition attracted 4,000 entries from 500 people. Anyone was eligible to compete. Specially invited artists, Royal Mint engravers and artists from other countries competed with people of all ages, from everywhere. Today, a jury selected by the Indian government picked […]

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Legal Risks And Dangers Of $99 Logo Stores

Ross | July 14th, 2010

You have alternatives when purchasing a logo for your business. If you’re comfortable picking from several concept designs, you could work with a local designer or work remotely with a designer like Graham Smith (imjustcreative), an accomplished freelance logo and identity designer based in the United Kingdom. You could crowdsource your logo design project on […]

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Buyer Beware: Generic Logo Design

Audree | July 13th, 2010

Finding a great logo design for your business is an important part of creating your brand identity. You want to have a logo design that is simple, memorable, and a good representation of what you do. Many people, in an effort to appear modern, choose a current design trend for their logo. One risk when […]

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Focus On Your Core Business Or You Will Fail

Ross | July 7th, 2010

Too often, startups risk getting misdirected by the media and customers to add features and functionality to a product or service that turn out to be collateral to the core business. I believe this is happening with Gowalla and Foursquare, among others. Both services have become media darlings, and both are obsessed with adding features […]

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I’m In Logo Love: FedEx Logo Design

Ross | July 6th, 2010

“I’m In Logo Love” is a new series on the crowdSPRING blog. Periodically, we’ll pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured […]

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I’m In Logo Love: EIGHTY20 Logo Design

Ross | July 1st, 2010

“I’m In Logo Love” is a new series on the crowdSPRING blog. Periodically, we’ll pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured […]

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Buzzwords and the Paradox of Credibility

Ross | June 29th, 2010

It’s very tempting to promote a product, service or company by using popular buzzwords. The formula is simple: select popular buzzwords, string them together in a few sentences, and voila! Buzzwords can be appropriate and convenient. Even Apple uses buzzwords – calling the iPad “magical and revolutionary”. But 90% of the time, buzzwords are misused. […]

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10 Tips for startups and small businesses on using voice in your marketing

Mike | June 28th, 2010

Finding your company’s voice in your marketing efforts and written content is a rich way to connect with your customers, engage potential customers, and develop a loyal audience base. Voice is one of the imponderable elements of good writing, and unlike punctuation and spelling it can not be taught with a swift rap from a […]

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