Marketing and branding

Book Review: Delivering Happiness by Zappos’ CEO Tony Hsieh

Ross | June 9th, 2010

Over the past year, I’ve been fortunate to talk with Tony Hsieh (Zappos CEO) and Alfred Lin (Zappos COO/CFO), about ways that Zappos grew its culture and its phenomenal customer service. Most people don’t know that Zappos had a very turbulent history when it was founded, or about the many personal sacrifices that Tony Hsieh […]

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Why Every Small Business And Startup Must Understand Social Currency

Ross | June 4th, 2010

You might recall my posts from a few months ago – Branding Secrets of the World’s Best Brands and What Can You Learn From The World’s Best Brands – about the lessons that startups and small businesses can learn from the world’s best brands. A new study recently released by Vivaldi Partners reveals some surprising […]

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Twitter’s New Ad Policy And The Dangers Of Tying Your Business To Another

Ross | May 25th, 2010

Yesterday, Twitter’s COO Dick Costolo, in an effort to provide more clarity to Twitter’s developer ecosystem, discussed upcoming changes to Twitter’s terms of service and some of the principles that guided Twitter’s recent decisions. Here’s what Costolo wrote in his post: As our primary concern is the long-term health and value of the network, we […]

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Startup and Small Business Tip: Marketing One-To-One

Ross | May 24th, 2010

When most people talk about or plan marketing campaigns, they talk about or plan broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, radio advertising, email marketing – these are all common tactics used by businesses to market their products and services. It’s easy to forget that […]

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Online marketing for Startups: back to basics – p+p+p+p

Mike | May 17th, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates” can get extreme. Like many small companies […]

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5 tips for startups and small business: creating a presentation

Mike | May 10th, 2010

There are few things you can do that are more important than delivering a good presentation. Nor are there few things that most entrepreneurs do as poorly. We tend to be dependent on slide decks, but the decks we use are often poorly thought out, thematically confusing, and esthetically challenged. Slide decks should support the […]

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Dealing With Customer Resistance To Change

Ross | May 5th, 2010

Whether you are a startup, a small business or a Fortune 50 company, customers typically resist attempts to change products or services they perceive work well. People prefer to deal with the things they already know rather than get used to something new. But to innovate, companies must constantly find ways to improve their products […]

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Google Crowdsourcing Investments

Ross | May 4th, 2010

Most companies leverage crowdsourcing by relying on external communities. For example, small businesses and startups looking for custom logo design leverage crowdSPRING’s community of 60,000 designers and writers. Companies looking for help with on-demand software testing can leverage the community at uTest. People looking for help with simple tasks can leverage Amazon’s Mechanical Turk. Smart […]

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Ideas for small business: Surveying your customers

Mike | May 3rd, 2010

Two weeks ago, I wrote about some online tools for small business, one of which was Wufoo.com which allows users to design and host simple online surveys. They are quick to set up and Wufoo uses a freemium model, which lets a small business find a plan within their own budget. For small business it […]

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Small Business Tip: Conference Banners

Ross | April 30th, 2010

Although we don’t typically have a booth at conferences, we have participated in a few where we had to put together a nice display to attract visitors. This is easier said than done. Many small businesses will find pre-made designs and print their banners at a local print shop. For those looking to make a […]

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