Marketing and branding

5 great viral marketing campaigns (and what small businesses can learn from them!)

Mike | September 13th, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Other tactics leverage partnerships with other businesses to create mutual value and […]

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Marketing Is About Values

Ross | August 31st, 2010

Today, Apple is considered one of the best brands in the world. The iPod wasn’t the first mp3 player but it redefined the entire industry. The iPad wasn’t the first tablet PC and yet Apple may sell more than 10 million of them in 2010. Apple may sell 48 million iPhones in 2010. Today, nearly […]

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Small Business Marketing: Web Design Best Practices and Tips

Ross | July 28th, 2010

We’ve recently discussed several useful topics for small businesses and startups, including naming your company,  how to make you taglines stand out from the crowd., and tips for buyers looking for logo design. Today, we’ll cover web design marketing best practices and tips for small business. Most businesses, from one person start-ups to small and […]

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Small business and startups: engage your customers the old(spice)-fashioned way

Mike | July 19th, 2010

Customer loyalty is critical to all businesses, and this loyalty can be built by small businesses by engaging their audience with their own brands through content creation. Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy. The last few weeks have seen an explosion online, on TV, […]

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Crowdsourcing The Indian Rupee Symbol

Ross | July 15th, 2010

A few years ago, the British Royal Mint crowdsourced the design of new coins. That competition attracted 4,000 entries from 500 people. Anyone was eligible to compete. Specially invited artists, Royal Mint engravers and artists from other countries competed with people of all ages, from everywhere. Today, a jury selected by the Indian government picked […]

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Legal Risks And Dangers Of $99 Logo Stores

Ross | July 14th, 2010

You have alternatives when purchasing a logo for your business. If you’re comfortable picking from several concept designs, you could work with a local designer or work remotely with a designer like Graham Smith (imjustcreative), an accomplished freelance logo and identity designer based in the United Kingdom. You could crowdsource your logo design project on […]

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Buyer Beware: Generic Logo Design

Audree | July 13th, 2010

Finding a great logo design for your business is an important part of creating your brand identity. You want to have a logo design that is simple, memorable, and a good representation of what you do. Many people, in an effort to appear modern, choose a current design trend for their logo. One risk when […]

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