Marketing and branding

Legal Risks And Dangers Of $99 Logo Stores

Ross | July 14th, 2010

You have alternatives when purchasing a logo for your business. If you’re comfortable picking from several concept designs, you could work with a local designer or work remotely with a designer like Graham Smith (imjustcreative), an accomplished freelance logo and identity designer based in the United Kingdom. You could crowdsource your logo design project on […]

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Buyer Beware: Generic Logo Design

Audree | July 13th, 2010

Finding a great logo design for your business is an important part of creating your brand identity. You want to have a logo design that is simple, memorable, and a good representation of what you do. Many people, in an effort to appear modern, choose a current design trend for their logo. One risk when […]

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Focus On Your Core Business Or You Will Fail

Ross | July 7th, 2010

Too often, startups risk getting misdirected by the media and customers to add features and functionality to a product or service that turn out to be collateral to the core business. I believe this is happening with Gowalla and Foursquare, among others. Both services have become media darlings, and both are obsessed with adding features […]

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I’m In Logo Love: FedEx Logo Design

Ross | July 6th, 2010

“I’m In Logo Love” is a new series on the crowdSPRING blog. Periodically, we’ll pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured […]

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I’m In Logo Love: EIGHTY20 Logo Design

Ross | July 1st, 2010

“I’m In Logo Love” is a new series on the crowdSPRING blog. Periodically, we’ll pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured […]

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Buzzwords and the Paradox of Credibility

Ross | June 29th, 2010

It’s very tempting to promote a product, service or company by using popular buzzwords. The formula is simple: select popular buzzwords, string them together in a few sentences, and voila! Buzzwords can be appropriate and convenient. Even Apple uses buzzwords – calling the iPad “magical and revolutionary”. But 90% of the time, buzzwords are misused. […]

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10 Tips for startups and small businesses on using voice in your marketing

Mike | June 28th, 2010

Finding your company’s voice in your marketing efforts and written content is a rich way to connect with your customers, engage potential customers, and develop a loyal audience base. Voice is one of the imponderable elements of good writing, and unlike punctuation and spelling it can not be taught with a swift rap from a […]

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Crowdsourcing, the Gulf Oil Spill and the Arrogance of BP

Ross | June 25th, 2010

BP has spent $2.35 billion dollars to date to clean-up, contain and pay claims for the largest oil spill in U.S. history. They’ve established a $20 billion dollar reserve to deal with ongoing obligations and liabilities from the oil spill. Despite BP’s efforts to stop the oil from continuing to pollute the environment, 35,000 to […]

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