Marketing and branding

Focus On Your Core Business Or You Will Fail

Ross | July 7th, 2010

Too often, startups risk getting misdirected by the media and customers to add features and functionality to a product or service that turn out to be collateral to the core business. I believe this is happening with Gowalla and Foursquare, among others. Both services have become media darlings, and both are obsessed with adding features […]

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I’m In Logo Love: FedEx Logo Design

Ross | July 6th, 2010

“I’m In Logo Love” is a new series on the crowdSPRING blog. Periodically, we’ll pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured […]

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I’m In Logo Love: EIGHTY20 Logo Design

Ross | July 1st, 2010

“I’m In Logo Love” is a new series on the crowdSPRING blog. Periodically, we’ll pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured […]

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Buzzwords and the Paradox of Credibility

Ross | June 29th, 2010

It’s very tempting to promote a product, service or company by using popular buzzwords. The formula is simple: select popular buzzwords, string them together in a few sentences, and voila! Buzzwords can be appropriate and convenient. Even Apple uses buzzwords – calling the iPad “magical and revolutionary”. But 90% of the time, buzzwords are misused. […]

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10 Tips for startups and small businesses on using voice in your marketing

Mike | June 28th, 2010

Finding your company’s voice in your marketing efforts and written content is a rich way to connect with your customers, engage potential customers, and develop a loyal audience base. Voice is one of the imponderable elements of good writing, and unlike punctuation and spelling it can not be taught with a swift rap from a […]

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Crowdsourcing, the Gulf Oil Spill and the Arrogance of BP

Ross | June 25th, 2010

BP has spent $2.35 billion dollars to date to clean-up, contain and pay claims for the largest oil spill in U.S. history. They’ve established a $20 billion dollar reserve to deal with ongoing obligations and liabilities from the oil spill. Despite BP’s efforts to stop the oil from continuing to pollute the environment, 35,000 to […]

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10 Tips for Startups and Small Businesses on Naming Your Company

Ross | June 23rd, 2010

Naming your company can be challenging and time consuming. If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING”), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Whether you leverage crowdSPRING’s […]

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Book Review: Rework (by Jason Fried and David Heinemeier Hansson)

Ross | June 15th, 2010

I admire 37signals because they make simple, easy to use web applications and because of their unique perspective on business. Rework is a collection of short essays by Jason Fried and David Heinemeier Hansson, focusing on doing less and embracing constraints. Jason Fried co-founded 37signals and David Heinemeier Hansson later joined the company as a […]

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