Marketing and branding
BE A WINNER
Bethany | November 19th, 2009Don’t you want to be a winner? I knew our creatives and buyers were a group of phenomenally humble people, who are on our site because they truly love us, but now it’s time for us to show YOU the love! Let us know what you and/or your friends, buyers, clients, designers have done for [...]
Good Old Fashioned Personal Branding
Laura | November 18th, 2009It seems these days that it’s almost impossible to stay alive as a new shark diving into an ocean of bigger sharks unless you’re Kanye West or Lady Gaga. As I thought about that I realized they had one thing in common, they had branded themselves, which seems to be the only way to get [...]
Is Your Marketing Tail Wagging The Dog?
Ross | November 17th, 2009A few days ago, I listened to a radio interview of Andre Agassi – widely considered one of the greatest tennis players ever. When Agassi started playing professionally, he ran 5 miles every day to stay in peak condition. When Agassi hired a trainer, the trainer asked Agassi why Agassi ran 5 miles. Agassi’s response: [...]
PR for Start ups – Green Eyed Monster or Underdog?
Bethany | November 11th, 2009In the past few months, I have attended more networking events for PR, startups and social media than I ever thought even existed. At each event I feel like I’ve learned something, taken away some great tips and even made some great connections with other PR professionals in Chicago. When talking about my position and [...]
Small business, startup founders, and leadership.
Mike | November 2nd, 2009Thinking about leadership in crisis, I was remembering the story of one particular venture. The leader who put together this tiny company was a visionary, a learner, and an insatiably curious individual. The venture was not his first; he had already served as a founding member of one team which launched a successful enterprise; had [...]
Small Business Legal Issues: Copyright Basics
Ross | October 26th, 2009Prior to crowdSPRING, I was a lawyer for 13 years – focusing on complex commercial and intellectual property litigation. This is the first in what will be a regular feature in our blog discussing important legal issues that impact every small business. What is Copyright? Copyright is a form of legal protection provided to those [...]
How Do You Align Your Form Assets?
Jeff | October 20th, 2009There are three things that keep me up at night: Did Juliet really reset the island? What ever happened to Clusters cereal? How should I align things within my web forms? While not overshadowing options 1 and 2, the form alignment thing is a decision that probably effects a lot more people than the awesome Clusters [...]
Ideas for small business and startups: Value Disciplines
Mike | October 13th, 2009Graduate school was one of the great times of my life: studying something that I absolutely wanted to study and surrounded by a group of folks who felt exactly the same way. Two years in business school went by with rocket-speed, but some of the ideas took root and continue to have an impact on [...]
