Marketing and branding
Micro marketing: 5 tips for small business and startups
Mike | February 8th, 2010crowdSPRING is a B2B venture tapping into the ever-fragmented SMB market. This presents us with some specific challenges, including how to better convert the curious first time visitor to the site into a customer and how to continuously deliver value to existing customers to build long-lasting relationships. We use a “micro-conversion” approach that we believe [...]
Which Army Recruitment Video Would Borat Prefer?
Ross | February 5th, 2010The United States army has a substantial marketing budget. The advertising tends to promote strength, honor, duty, etc. Here’s a typical ad: The Ukrainian Army takes a slightly different approach. Why waste time talking about strength, honor, duty or the fancy toys when you can just shortcut to a theme that always sells. Sex. Watch:
Branding Secrets Of The World’s Best Brands
Ross | January 26th, 2010The name of your company and your logo are two creative elements of your brand, but your brand is much more than the company name and logo design. A brand is the sum total of the experience your prospects and customers have with your company. A strong brand communicates what your company does, how it [...]
BE A WINNER
Bethany | November 19th, 2009Don’t you want to be a winner? I knew our creatives and buyers were a group of phenomenally humble people, who are on our site because they truly love us, but now it’s time for us to show YOU the love! Let us know what you and/or your friends, buyers, clients, designers have done for [...]
Good Old Fashioned Personal Branding
Laura | November 18th, 2009It seems these days that it’s almost impossible to stay alive as a new shark diving into an ocean of bigger sharks unless you’re Kanye West or Lady Gaga. As I thought about that I realized they had one thing in common, they had branded themselves, which seems to be the only way to get [...]
Is Your Marketing Tail Wagging The Dog?
Ross | November 17th, 2009A few days ago, I listened to a radio interview of Andre Agassi – widely considered one of the greatest tennis players ever. When Agassi started playing professionally, he ran 5 miles every day to stay in peak condition. When Agassi hired a trainer, the trainer asked Agassi why Agassi ran 5 miles. Agassi’s response: [...]
PR for Start ups – Green Eyed Monster or Underdog?
Bethany | November 11th, 2009In the past few months, I have attended more networking events for PR, startups and social media than I ever thought even existed. At each event I feel like I’ve learned something, taken away some great tips and even made some great connections with other PR professionals in Chicago. When talking about my position and [...]
