Marketing and branding
A few weeks ago, I wrote about Lean Marketing Strategies for Small Businesses and Startups. That post resonated with small business owners and entrepreneurs looking for inexpensive ways to market their businesses. Many asked if we could share more lean marketing strategies and tips. Today’s post starts a new series in the crowdSPRING Blog – Lean […]
We are bombarded by advertising from television, radio, online, mail, email, billboards, magazines, buses, and newspapers. Increasingly, we’re also seeing product placements in television shows, video games, and in movies. Product placement is a form of marketing where branded goods or services are placed into a story line of a television show, movie, or other […]
A few months ago, for our “I’m in Logo Love” series, I wrote about the Big Ten logo, and how awesome it was. It used negative space in a clever way to show that the Big Ten athletic conference actually had eleven teams. I also mentioned how excited I was to see what they would […]
Last week, I spoke at TechCocktail’s Mixology Conference in Chicago about Creativity & the Importance of Building a Brand People Love. Before the audience Q&A, we discussed the top five things that a business should do to build its brand: 1. deliver value 2. know who you are 3. differentiate from your competition 4. have […]
Google has released a new tool – Google Boost – that allows small businesses to connect with potential customers via Google Adwords. The program is still in beta and available to select local businesses in San Francisco, Houston and Chicago. Boost allows local businesses to create online search ads right from their Google Places account […]
Many entrepreneurs and small business owners believe that their new product or service will beat the competition with great new features. Product and service features are rarely a competitive advantage. There are many benefits to “less software”. I discuss why in the following short 3 minute video. What do you think?