Marketing and branding

Lean Marketing: Public Relations strategies for small businesses and startups

Mike | January 31st, 2011

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. PR is typically a mix of social media, community participation, […]

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Lean Marketing 101: Setting Goals

Ross | January 18th, 2011

A few weeks ago, I wrote about Lean Marketing Strategies for Small Businesses and Startups. That post resonated with small business owners and entrepreneurs looking for inexpensive ways to market their businesses. Many asked if we could share more lean marketing strategies and tips. Today’s post starts a new series in the crowdSPRING Blog – Lean […]

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Reeses Pieces, E.T. and Product Placement in Movies

Ross | January 11th, 2011

We are bombarded by advertising from television, radio, online, mail, email, billboards, magazines, buses, and newspapers. Increasingly, we’re also seeing product placements in television shows, video games, and in movies. Product placement is a form of marketing where branded goods or services are placed into a story line of a television show, movie, or other […]

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Five Designs Small Businesses and Startups Should Crowdsource

Ross | January 4th, 2011

Only several years ago, many startups and small businesses could not effectively compete against larger and better financed competitors. Today, inexpensive and free small business marketing tools, outstanding small business programs from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In this post, we’ll discuss five […]

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Lean Marketing Strategies for Small Businesses and Startups

Ross | December 15th, 2010

Small businesses and startups face many challenges when marketing their products and services. Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets. Some marketers advise small businesses and startups to research and create strategic marketing […]

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Ten Crowdsourcing Trends for 2011

Ross | December 8th, 2010

Crowdsourcing is fundamentally changing business, government, non-profits, education, research, and other sectors. Remarkably, we’re just seeing the tip of the iceberg. Here are my picks for the top ten crowdsourcing trends for 2011: 1. Crowdsourcing marketplaces will earn significantly more market share. In 2010, the top two design crowdsourcing marketplaces (crowdSPRING and 99designs) together paid well […]

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Team Coco and the new world of digital marketing

Mike | November 15th, 2010

Last May, when Conan O’Brien spoke to an audience at Google, he described his situation as akin to being “a prisoner in a 14th century cell writing little things on a piece of paper and throwing them out the window.” Having been contractually barred from television appearances upon his departure from NBC, Conan was forced […]

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Building A Brand People Love: Create Real Value

Ross | November 2nd, 2010

Last week, I spoke at TechCocktail’s Mixology Conference in Chicago about Creativity & the Importance of Building a Brand People Love.  Before the audience Q&A, we discussed the top five things that a business should do to build its brand: 1. deliver value 2. know who you are 3. differentiate from your competition 4. have […]

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