Marketing and branding

America’s founding entrepreneurs: revolution at work

Mike | July 5th, 2011

On this Independence Day, 2011 I have been thinking about the summer of ’76 and America’s Founding Fathers. Their importance to the world has been analyzed every way imaginable; thousands of books have been written about their efforts and accomplishments, and they are held up to generations as examples of great political and military leaders. […]

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Not Everyone Is The Right Customer

Ross | June 29th, 2011

A few days ago, Christian Jung, a designer and consultant from Germany wrote an interesting post – Goodbye Basecamp, This Is The End Of A True Love. My Heart Is Broken, explaining why he would no longer use Basecamp, popular project management software created by 37signals. Christian decided that after six years, his needs changed […]

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Website Traffic or Conversions: Which Is More Important?

Ross | June 21st, 2011

Most companies, especially small business and startups, obsess about the amount of traffic to their online sites. Site traffic is important – it brings attention, a certain degree of validation, and the opportunity to convert visitors into users or paying customers. But traffic alone isn’t enough and more importantly, we tend to overestimate its impact. A […]

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Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

Mike | June 20th, 2011

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. If  your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to […]

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10 Habits of Highly Successful Freelancers

Ross | June 15th, 2011

The most successful freelancers are excellent communicators. Is it enough to have great communication skills to succeed as a freelancer? No. However, it’s nearly impossible to succeed as a freelancer without effective communication skills. We’ve seen many talented designers on crowdSPRING and elsewhere fail to grow successful freelance businesses because they were poor communicators. We’ve […]

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10 Tips for small business: surveying your customers

Mike | May 3rd, 2011

One of the most important things a business can do is to invest the time to understand its customers. This can be accomplished in several ways: by collecting and analyzing business data, by observing customer behavior, or by studying comparable companies. Or, you could always just take the simple approach and ask them. This simple, […]

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Are You Listening?

Ross | March 30th, 2011

Many people use social networks like Facebook, Twitter, and others to broadcast information about themselves and their businesses. Far fewer people take the time to listen. The video below shows baby twins having a “conversation” between themselves. Notice how each patiently listens while the other is “talking”. We can learn a lot from babies and […]

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Lean Marketing: Five Cheap Ways To Market Your Startup

Ross | March 28th, 2011

Every startup wants to get attention for their product or service. But it’s not easy for a young company to get attention, and can often be very expensive. In this short video, I offer five suggestions to help you get attention for your startup. Do you have other suggestions of ways startups can get attention […]

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The Law on Fonts and Typefaces: Frequently Asked Questions

Ross | March 23rd, 2011

The right typeface is often the key to a great logo, graphic or web design. But there’s much confusion and misinformation about typefaces, fonts and the law. Many people do not understand the law governing the use of typefaces and fonts. Others incorrectly assume that they can freely use any typeface or font for any […]

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