Marketing and branding

Website Traffic or Conversions: Which Is More Important?

Ross | June 21st, 2011

Most companies, especially small business and startups, obsess about the amount of traffic to their online sites. Site traffic is important – it brings attention, a certain degree of validation, and the opportunity to convert visitors into users or paying customers. But traffic alone isn’t enough and more importantly, we tend to overestimate its impact. A […]

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Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

Mike | June 20th, 2011

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. If  your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to […]

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10 Habits of Highly Successful Freelancers

Ross | June 15th, 2011

The most successful freelancers are excellent communicators. Is it enough to have great communication skills to succeed as a freelancer? No. However, it’s nearly impossible to succeed as a freelancer without effective communication skills. We’ve seen many talented designers on crowdSPRING and elsewhere fail to grow successful freelance businesses because they were poor communicators. We’ve […]

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10 Tips for small business: surveying your customers

Mike | May 3rd, 2011

One of the most important things a business can do is to invest the time to understand its customers. This can be accomplished in several ways: by collecting and analyzing business data, by observing customer behavior, or by studying comparable companies. Or, you could always just take the simple approach and ask them. This simple, […]

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Are You Listening?

Ross | March 30th, 2011

Many people use social networks like Facebook, Twitter, and others to broadcast information about themselves and their businesses. Far fewer people take the time to listen. The video below shows baby twins having a “conversation” between themselves. Notice how each patiently listens while the other is “talking”. We can learn a lot from babies and […]

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Lean Marketing: Five Cheap Ways To Market Your Startup

Ross | March 28th, 2011

Every startup wants to get attention for their product or service. But it’s not easy for a young company to get attention, and can often be very expensive. In this short video, I offer five suggestions to help you get attention for your startup. Do you have other suggestions of ways startups can get attention […]

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The Law on Fonts and Typefaces: Frequently Asked Questions

Ross | March 23rd, 2011

The right typeface is often the key to a great logo, graphic or web design. But there’s much confusion and misinformation about typefaces, fonts and the law. Many people do not understand the law governing the use of typefaces and fonts. Others incorrectly assume that they can freely use any typeface or font for any […]

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10 things entrepreneurs can learn from musicians

Mike | March 21st, 2011

I have written several posts now about ways entrepreneurs can learn from people and from the world around them. A few months ago I wrote about how much we can learn from kids (e.g. kids know how to entertain themselves) and last month I shared thoughts about what we can learn from dogs (e.g. dogs love […]

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Lean Marketing: Public Relations strategies for small businesses and startups

Mike | January 31st, 2011

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. PR is typically a mix of social media, community participation, […]

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