Marketing and branding
Twitter’s New Ad Policy And The Dangers Of Tying Your Business To Another
Ross | May 25th, 2010Yesterday, Twitter’s COO Dick Costolo, in an effort to provide more clarity to Twitter’s developer ecosystem, discussed upcoming changes to Twitter’s terms of service and some of the principles that guided Twitter’s recent decisions. Here’s what Costolo wrote in his post: As our primary concern is the long-term health and value of the network, we [...]
Startup and Small Business Tip: Marketing One-To-One
Ross | May 24th, 2010When most people talk about or plan marketing campaigns, they talk about or plan broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, radio advertising, email marketing – these are all common tactics used by businesses to market their products and services. It’s easy to forget that [...]
Online marketing for Startups: back to basics – p+p+p+p
Mike | May 17th, 2010As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates” can get extreme. Like many small companies [...]
Google Crowdsourcing Investments
Ross | May 4th, 2010Most companies leverage crowdsourcing by relying on external communities. For example, small businesses and startups looking for custom logo design leverage crowdSPRING’s community of 60,000 designers and writers. Companies looking for help with on-demand software testing can leverage the community at uTest. People looking for help with simple tasks can leverage Amazon’s Mechanical Turk. Smart [...]
New-to-the-world: strategic marketing for startups and small business
Mike | April 26th, 2010strategy |?strat?j?|noun: a plan of action or policy designed to achieve a major or overall aim. Many Internet startups reside in new market segments that are still evolving and have yet to be fully defined. In our case “crowdsourced creative services” is a new category in an old (and very large) market. It could be defined as a “alternative method for sourcing creative services, in [...]
Business Photos For Small Business – From Google
Ross | April 25th, 2010It’s tough to keep up with the whirlwind of online products aimed at small businesses, and tougher for small businesses to decide where to focus their attention and budgets. A few days ago, I learned about an interesting new program from Google – focused on helping small businesses create photos of their business that would [...]
