Marketing and branding

Is Canva the Company That Will Disrupt the Design World? Not Quite

Lauren Nelson | September 20th, 2016 fb_cover

  Canva, the graphic design platform promoting itself as tool that empowers the world to design, is not new. It launched in 2013 with $3 million in seed money from American and Australian investors, and offers a series of templates intended to make good design easier to execute and more accessible. It’s a nice concept, […]

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How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing

Lauren Nelson | September 20th, 2016 american-horror-story-season-6

You might not be an American Horror Story fan. I wouldn’t blame you. The extravagant horror anthology from Ryan Murphy is at turns decadent, grotesque, and terrifying, and that’s not for everyone. But even if the scary stuff isn’t your thing, you should definitely be a fan of FX President of Marketing Stephanie Gibbons after […]

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Elements of a Great Unboxing Experience

Jason Byer | September 16th, 2016

If you have a new product, customers are cautious right from the beginning. This is what your customers are thinking before the package ever shows up: Will it arrive broken? Will the instructions be adequate? Will they send the right color? Are my credit card details stored safely? Will it arrive late? Will I have […]

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Design Lessons from a Pizza Craving

Lauren Nelson | September 12th, 2016 o-dominos-japan-heart-pizza-facebook

It’s just about lunchtime around Chicago, which means our minds are, inevitably, turning to food. Lots of food. Glorious food. And for this particular crowdSPRINGer, pizza is sounding pretty good right now. But because we tend to think a lot about design at crowdSPRING (duh), I found my mind wandering to random design questions related to […]

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Can A Hoodie Increase Brand Equity?

Nick Bowersox | September 12th, 2016 hero-twitch-logo-purple-hoodie

Image credit: Twitch   In 2014, video streaming platform Twitch announced that they were launching their online store with one product: a purple zip-up hoodie with the Twitch logo on the left chest. To those outside the gaming world, it was just another hoodie. To attendees of gaming conventions and tournaments, it was a chance […]

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The Most Underutilized Question in Web Design

Lauren Nelson | September 8th, 2016 user_experience_design

  Web design has come a long way since the days of Angelfire chaos. We’ve learned a lot about what appeals to those surfing the web, and how they use their sites once they get there. Those lessons gave rise to a moniker that’s all too familiar these days: UX. In truth, the user experience […]

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Why Diversity in Marketing is SO Important

Lauren Nelson | September 6th, 2016 pete

  In Season 3 Episode 5 of Mad Men, Pete Campbell finds himself in a tough situation. He needs to pitch a new strategy to client Admiral Televisions. Their sales are flat, and they need to turn things around quickly. After a little bit of research, he finds that the television sets are very popular […]

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Rise of the Creative Robots? Not So Fast

Lauren Nelson | September 1st, 2016 mach3-1

The idea that one day everyone’s jobs would be taken over machines is nothing new. In some ways, it’s already happened. The industrial revolution displaced any number of jobs by automatic a great deal of blue collar labor. As scientific development has expanded, though, what was once a rough economic transition for labor markets has been […]

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What Marketers Can Learn from Stranger Things

Lauren Nelson | August 31st, 2016 4118bc185081d7b9ff5160dc6e5304cbaab081a7

If you’ve been living under a rock this summer, you might have missed the phenomenon that is Stranger Things. If you haven’t watched it, I highly suggest you stop reading this right now and go watch it immediately. Like, now.     But if you’re, say, working at your desk and likely to piss off your boss […]

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9 Entrepreneurs Who Are Killing It With Their Twitter Profiles

Jason Byer | August 31st, 2016 Screen Shot 2016-08-31 at 12.10.14 PM

Twitter background image real estate is too precious to waste if you want to portray your brand quickly. Need some ideas to stand out? Take a look at what these 9 entrepreneurs and innovators are doing. Click any image below to see the Twitter profile. 1. Show your product Gabriala’s product photographs very nicely and shows she […]

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