Marketing and branding

Keep Calm and Trust Your Designers

Lauren Nelson | July 26th, 2016 OFFICESPACEMEME

So you need some design work done. Maybe you need a logo. Maybe your website needs a facelift. Maybe you’re putting together an important presentation for a conference. In any case, you need someone to help make things look great. The first step is acknowledging the need. Bravo — you’ve done that! The next step? […]

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What Comic-Con Can Teach Businesses About Promotional Products

Lauren Nelson | July 25th, 2016 GettyImages578546498

Once a year, San Diego becomes the nerdiest, most magical place in the world as thousands of super fans convene for the International Comic-Con. This year continued the tradition of fantastical celebration, with major announcements from DC and Marvel, the history making premiere of Star Trek Beyond, a brand new Blair Witch, and a Skype-endorsement from Edward […]

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22 Ways Brands Can Use Facebook Live Video to Drive Business

Lauren Nelson | July 21st, 2016 Facebook-Live-Video

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year: The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your […]

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Exploring the Social Impact of Graphic Design

Lauren Nelson | July 20th, 2016 ppmsca-08060_0001u_enlarge_7251

When it comes to crowdsourcing design needs, the projects that come to mind are pretty specific to branding. There’s good reason for that. Turning to the crowd can provide you with more innovative logo designs, engaging web designs, and creative packaging designs by bringing together a diverse set of creative perspectives for your perusal. That just makes […]

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A Look Inside the Fascinating Cannabis Branding and Marketing Boom

Lauren Nelson | July 19th, 2016 6a00d8341c630a53ef0120a686382b970c-600wi

  For all the stereotypes about lazy, hapless stoners out there, those peddling green in states where recreational or medical marijuana use is legal sure know how to hustle. Make no mistake: the legal marijuana industry is booming, creating huge business opportunities and massive tax revenue incomes for their communities. As Forbes reports: The size […]

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Four Frequently Neglected Elements of Branding You Can’t Afford to Ignore

Lauren Nelson | July 19th, 2016 BrandingPortfolio

  When we talk about branding, we tend to talk a lot about marketing. We talk about logos and colors and persona and promises — all elements of how we present ourselves. Those elements are obvious crucial elements of any discussion about branding, and those conversations are important to a company’s growth. That said, there […]

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What Businesses Can Learn From Donald Trump’s Email Marketing Failures

Lauren Nelson | July 18th, 2016 donald-trump

The Trump campaign made waves last week with the release of a poorly designed new logo. Like, really poorly designed. Like, begging for all kinds of jabs and jokes of a NSFW nature. And as some pointed out, there really was no excuse for the selection. .@realDonaldTrump This took me 5 minutes. Your graphic designers […]

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How Crowdsourcing Can Function as Marketing

Lauren Nelson | July 14th, 2016 iStock_000019737171Medium1

When we talk about crowdsourcing, a lot of emphasis is placed on the immediate value associated with the approach. You get a great deal of ideas at a reasonable price, freeing up resources internally to focus on issues where your organization already has talent. But there’s another benefit to crowdsourcing that doesn’t get discussed often […]

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