Lean business practices

Consumers Prefer Better Looking Websites

Ross | July 13th, 2011

Successful businesses know that to develop long-term relationships with their customers, they must find  ways to build trust. This is not as easy to do as it sounds. According to the 2011 Edelman Trust Barometer study, U.S. consumer trust of companies dropped 8 points from 2010 to 2011. In fact, this trend seems to be […]

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Not Everyone Is The Right Customer

Ross | June 29th, 2011

A few days ago, Christian Jung, a designer and consultant from Germany wrote an interesting post – Goodbye Basecamp, This Is The End Of A True Love. My Heart Is Broken, explaining why he would no longer use Basecamp, popular project management software created by 37signals. Christian decided that after six years, his needs changed […]

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Website Traffic or Conversions: Which Is More Important?

Ross | June 21st, 2011

Most companies, especially small business and startups, obsess about the amount of traffic to their online sites. Site traffic is important – it brings attention, a certain degree of validation, and the opportunity to convert visitors into users or paying customers. But traffic alone isn’t enough and more importantly, we tend to overestimate its impact. A […]

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Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

Mike | June 20th, 2011

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. If  your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to […]

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Lean startups: Office space for the 21st Century

Mike | April 25th, 2011

When starting a company it is important to figure out not just how the team will work together, but where the team will work together. Lots of factors will drive this decision, including what type of company you’re launching, who your customers are, how large your team will be, what your budget is, and where […]

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Lean Marketing: Don’t Believe Your Own Press Releases

Ross | March 30th, 2011

There are many ways to distribute press releases for free or for only a few dollars. Among the many alternatives, you can use PRLog, or if you’re looking for deeper social media integration, PressDoc is a good alternative. When you have some great news to share – a new product or service or an important […]

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Lean Marketing: Five Cheap Ways To Market Your Startup

Ross | March 28th, 2011

Every startup wants to get attention for their product or service. But it’s not easy for a young company to get attention, and can often be very expensive. In this short video, I offer five suggestions to help you get attention for your startup. Do you have other suggestions of ways startups can get attention […]

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Lean Marketing: Customer service strategies for small businesses and startups

Mike | March 14th, 2011

Of the many things businesses can do well (or fail at) none is more important than customer service. Although the marketing textbooks, don’t consider it to be one aspect of a solid marketing plan, this key function should be considered as a part of your marketing and approached the same way you would approach any […]

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Lean Marketing: Public Relations strategies for small businesses and startups

Mike | January 31st, 2011

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. PR is typically a mix of social media, community participation, […]

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