Lean business practices

Lean Marketing Tips: Public Relations and Focus

Mike | August 13th, 2012

“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people” ~ Edward Bernays  Most startup entrepreneurs and marketing professionals will agree that a robust public relations strategy is crucial for startups and many small businesses. While there is no argument that these efforts […]

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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

Mike | July 9th, 2012

It is a truism of the business world that it costs more to acquire a new customer than it does to retain an existing one. It is also a truism that every business extracts a relatively predictable economic value from a given customer based on amount of money spent with a company minus the amount […]

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Your Startup Or Small Business Sucks But You Can Fix It

Ross | June 28th, 2012

Don’t take it personally, but your startup or small business sucks. Most do. Here’s why. Even the best companies become complacent, over time. At its peak, Kodak controlled 90% of the US film market and was one of the most valuable brands in the world. Sony, not long ago, dominated the market for televisions, cameras, […]

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Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

Mike | June 18th, 2012

For many small businesses and startups, blogging is an inexpensive and effective strategy to drive traffic to a site, develop a reputation, and build an engaged audience of potential customers, even fanatics, who will share your content, promote your message, and help you to herd more readers to your site. We have been publishing the […]

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5 Tips: What Being an Angry Customer Has Taught Me About Great Customer Service

Mike | June 11th, 2012

I am notorious. I have, probably deservedly, developed a reputation around the office for being fierce when it comes to customer service. I don’t mean that I direct my savagery towards our own support agents, rather the pain I can sometimes cause customer service agents from other companies. Every so often, I find myself on […]

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Small Business and Startup Tips: 5 Marketing Mistakes to Avoid

Mike | June 4th, 2012

Marketing your small business is simple, right? Just get your web page live, set up a Twitter account and a Facebook page, start building that email list and you’re on your way to endless riches! Well, unfortunately it is not quite that easy and many businesses end up making mistakes that they could have easily […]

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Lean Marketing Tips: Hyperlocal Marketing Channels

Mike | March 26th, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. The Lean Startup movement provides a […]

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Marketing the Viral Effect and Not-for-Profit Gold

Mike | March 12th, 2012

I spend a fair amount of time on social media websites: I check into Facebook several times on any given day, I follow over 700 people on my Twitter account and average anywhere from 3-10 posts to it per day. I also regularly visit LinkedIn as well as Google+ and have been known to browse […]

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Lean Marketing: Facebook advertising for newbies

Mike | November 14th, 2011

We write often of low-cost, high impact marketing tactics for small businesses and share tips for leveraging these. We believe that small business and startups should always be willing to experiment with marketing tactics and strategies as long as those serve a larger goal and contribute to a clear strategy. The key to this approach […]

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Lean Marketing tips: business card as selling tool

Mike | September 26th, 2011

Just about everybody has one. Your desk has probably is littered with little piles of them. I would be willing to bet good money, that right now you have a few of your own in your wallet or purse. In the past year you have probably handed out and received literally hundreds of these tiny […]

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