Lean business practices

5 Tips: What Being an Angry Customer Has Taught Me About Great Customer Service

Mike | June 11th, 2012

I am notorious. I have, probably deservedly, developed a reputation around the office for being fierce when it comes to customer service. I don’t mean that I direct my savagery towards our own support agents, rather the pain I can sometimes cause customer service agents from other companies. Every so often, I find myself on […]

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Small Business and Startup Tips: 5 Marketing Mistakes to Avoid

Mike | June 4th, 2012

Marketing your small business is simple, right? Just get your web page live, set up a Twitter account and a Facebook page, start building that email list and you’re on your way to endless riches! Well, unfortunately it is not quite that easy and many businesses end up making mistakes that they could have easily […]

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Lean Marketing Tips: Hyperlocal Marketing Channels

Mike | March 26th, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. The Lean Startup movement provides a […]

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Marketing the Viral Effect and Not-for-Profit Gold

Mike | March 12th, 2012

I spend a fair amount of time on social media websites: I check into Facebook several times on any given day, I follow over 700 people on my Twitter account and average anywhere from 3-10 posts to it per day. I also regularly visit LinkedIn as well as Google+ and have been known to browse […]

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Lean Marketing: Facebook advertising for newbies

Mike | November 14th, 2011

We write often of low-cost, high impact marketing tactics for small businesses and share tips for leveraging these. We believe that small business and startups should always be willing to experiment with marketing tactics and strategies as long as those serve a larger goal and contribute to a clear strategy. The key to this approach […]

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Lean Marketing tips: business card as selling tool

Mike | September 26th, 2011

Just about everybody has one. Your desk has probably is littered with little piles of them. I would be willing to bet good money, that right now you have a few of your own in your wallet or purse. In the past year you have probably handed out and received literally hundreds of these tiny […]

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Small business and startup tips: which type is your brand?

Mike | September 12th, 2011

Building and managing your brand, its identity, its name, and its reputation is critical to your company’s ultimate success. How (and when and where) you connect with your customers is determined in large part by your branding and by how your audience relates to your brand. markets are more competitive than ever, and the quality […]

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Small business and social good: some tips on doing the right thing

Mike | September 6th, 2011

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. Today I want to discuss ways that small business can support not-for-profits and get involved in meaningful causes, and at the same time help to drive economic development locally, regionally, or even internationally. The non-profit benefits from increased promotion […]

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Lean Marketing tips: not-for-profit edition

Mike | August 29th, 2011

Like small businesses, most not-for-profits have limited resources, ambitious goals, and finite capacity. Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. Here are 8 tips for not-for-profit […]

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Small business and startup tips: training day!

Mike | July 18th, 2011

Just like our larger brethren in the Fortune 100, lots of small businesses have training programs for their workers: lectures, classes, role-playing exercises, and motivational speaker sessions. However, most small businesses and startups ignore training programs altogether, or cobble together ad hoc strategies when on-boarding new hires. These differing approaches are sometimes stylistic, sometimes strategic, […]

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