Lean business practices

Lean vs. Mean – Small Business and Responsibility

Mike | February 11th, 2013

I have written often about strategies small business can use to operate modestly, spend wisely, and reduce cost by taking a lean approach to operations, marketing, and production. At crowdSPRING we try hard to manage our business and our team using tactics and strategy that have allowed us to construct a sustainable business, provide value […]

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Lean Business Tips: Hiring Contractors for Fun and Profit(ability)

Mike | January 28th, 2013

We write often about ways small business can reduce expense, increase productivity, and operate more efficiently through a lean approach to marketing, technology, and operations. Today I want to write briefly about a strategy we have used to very good effect when hiring new workers: outsource. When we hear that word, we typically envision massive […]

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Small Business and Startups: 5 DIY Things To Do For Your Brand!

Mike | November 26th, 2012

As the end of the year approaches, small businesses need to think not just about wrapping up the year that is fast coming to an end, but also towards planning and strategy for the new year. This planning can be on the micro end of the operational spectrum – budgeting, scheduling, and logistics, etc – […]

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Small Business and Startups: 3 Essentials for Customer Service

Mike | November 19th, 2012

I had (another) bad customer service experience with an airline last week. I know – a shocker. Sometimes I start to think that poor service and unhappy customers are a requirement for the airline industry. That this is a part of meeting some unwritten baseline needed for any entrant in the space. Then I come […]

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Small Business and Startups: Slice & Dice Your Customer Service Data

Mike | October 29th, 2012

After every quarter I delve into our customer service data to have a look at a few things: first (and foremost) are we effectively meeting out goal of providing world-class customer service to our community? Next, what is the demand on our system and do we have capacity available to meet it? Third, have we […]

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Small Business and Startup Tips: Pricing and Analysis

Mike | October 22nd, 2012

Periodically every business needs to take a fresh look at pricing their products or services. There are several basic questions that need to be asked, and then a great deal of work to analyze the current state of pricing data and then to forecast the impact of any change in pricing. First, you need to […]

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Lean Marketing Tips: Public Relations and Focus

Mike | August 13th, 2012

“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people” ~ Edward Bernays  Most startup entrepreneurs and marketing professionals will agree that a robust public relations strategy is crucial for startups and many small businesses. While there is no argument that these efforts […]

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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

Mike | July 9th, 2012

It is a truism of the business world that it costs more to acquire a new customer than it does to retain an existing one. It is also a truism that every business extracts a relatively predictable economic value from a given customer based on amount of money spent with a company minus the amount […]

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Your Startup Or Small Business Sucks But You Can Fix It

Ross | June 28th, 2012

Don’t take it personally, but your startup or small business sucks. Most do. Here’s why. Even the best companies become complacent, over time. At its peak, Kodak controlled 90% of the US film market and was one of the most valuable brands in the world. Sony, not long ago, dominated the market for televisions, cameras, […]

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Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

Mike | June 18th, 2012

For many small businesses and startups, blogging is an inexpensive and effective strategy to drive traffic to a site, develop a reputation, and build an engaged audience of potential customers, even fanatics, who will share your content, promote your message, and help you to herd more readers to your site. We have been publishing the […]

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