Lean business practices

Small Business and Startups: Seasonal Peaks and Valleys

Mike | September 9th, 2013

Summer is drawing to a close and with it the August doldrums. After 5+ years in business, if we have learned anything it is about the seasonality of our own business and the cyclical demand for creative services. It shouldn’t come as a surprise that many businesses launch projects in September when everyone is back […]

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Fracking Your Customer Base

Mike | August 26th, 2013

I have been reading lately about the energy industry, specifically the efforts over the last 10 years or so to develop the technique know as Hydraulic fracking or, simply, “fracking.” Fracking has allowed the oil and gas companies to extract valuable oil and gas from fields that had been considered tapped out by injecting a […]

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Lean Business: Lessons from A-Rod

Mike | August 12th, 2013

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. But PR in the wrong […]

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Working Remote. Yeah. About That.

Mike | July 22nd, 2013

On any given day at the crowdSPRING HQ, we will have anywhere between 1 and 6 people working in the office simultaneously. Of late, 1 is the more common number and 6 is becoming a rarity. Why is that? Well a year or two ago we instituted a policy (I say “instituted,” but really it […]

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Small Business and Startups: 5 Marketing Myths

Mike | July 1st, 2013

Marketing is simple right? For every dollar your company spends on it, you should see over a dollar in the sales generated in return. In other words as long as the ROI is positive any marketing effort can be considered a good effort and any effort that does not come with measurable, positive ROI should be […]

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Lean Marketing Tips: Public Speaking

Mike | June 24th, 2013

When building a company, marketing is everything. We often think of marketing as advertising, but in lean marketing that is only one component of an effective plan. An equally important piece is public relations and the value it can bring in increased awareness and visibility for your brand. PR can come in many flavors: media coverage, social media […]

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Surprise Is One Of The Most Powerful Small Business Marketing Tools

Ross | June 18th, 2013

It has always been difficult to stand-out in a crowded market. When the products you sell are also available from thousands of other vendors at the same or lower prices, how do you differentiate your business and convince customers to buy from you? Smart companies surprise their customers when customers least expect surprises. When you […]

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Lean Business: Save Money, Save the Environment

Mike | June 17th, 2013

Driving to Bloomington a few weeks ago on my way to the older son’s graduation from IU, I was struck as I always am by the sight of a massive windfarm along I65 in central Indiana. Hundreds of gargantuan windmills line the fields in orderly rows almost to the horizon. Spinning slowly and in near-prefect […]

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Lean Business: The Very Model of a Modern Spreadsheet

Mike | May 28th, 2013

“Model” is a verb. It traditionally means to fashion or shape an a three-dimensional out of a material such as clay or wax. In business the verb usually refers to tools that are created to make projections of sales or profits, but can also be used to predict anything from website traffic to manpower requirements […]

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Small Business and Social Marketing: Time for an Audit?

Mike | May 20th, 2013

Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. This has long been the underlying challenge for businesses large and small:  how do you acquire new customers, convince them to buy more of whatever it is you are selling, get them to tell other’s about your offering, […]

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