Lean business practices

10 Best Practices For Email Marketing For Small Business and Startups

Ross | October 21st, 2014

Marketers are seeing an alarming trend. Although 122 billion emails are sent every hour, a large and growing percentage of emails are never read. This is not surprising – most marketing emails are simply pure spam without any creative or substantive value. Even worse, really bad marketing emails can easily destroy a company’s reputation and […]

Read full post »

Review. Rethink. React.

Mike | October 6th, 2014

“Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you’re in control, they’re in control.” – Tom Landry Every so often a small business owner or a startup entrepreneur has to take a step back, breathe a deep breath, and look at your company with eyes wide open. […]

Read full post »

These 44 Apps Will Make Entrepreneurs and Small Business Owners More Productive

Ross | September 30th, 2014

Entrepreneurs and small business owners must manage many different tasks in a short amount of time. The most successful entrepreneurs and business owners find ways to maximize their time and get more done. Here’s a useful infographic highlighting the pros and cons of 44 tools that every entrepreneur and small business owner should review and […]

Read full post »

Small Business Tips: 5 Steps to Building Great Customer Relationships

Mike | August 4th, 2014

You started a business and slowly, surely you have been acquiring new customers. They buy your products, they pay their bills. And they bring you their problems. Not the kind of problems they share at home with their spouse or on the couch with their shrink. Rather they share the problems they have with whatever […]

Read full post »

Small Business and Startups: Tips for Reducing Refunds

Mike | March 3rd, 2014

How often does your business have an opportunity to increase bottom-line profitability, improve customer retention, and generate positive word-of-mouth with a zero-dollar investment in marketing or advertising? This huge opportunity is right under your nose and you probably don’t even know it. “What is it?” you ask. “Why is my nose so large?” you wonder.  It’s […]

Read full post »

Small Business and Startups: Thinking About Business Plans (again)

Mike | January 13th, 2014

I am thinking about starting a new business and beginning to focus on planning, financing, marketing, launching and operating the thing. I have already done a fair amount of market research and determined that there is a demand for it, created a spreadsheet with financial projections that I am confident in, put together a bunch of […]

Read full post »

Small Business and Startups: End-of-Year Mishegoss, 2013!

Mike | November 25th, 2013

Every year I have to sit you down and explain to you the importance of preparing for the end of year madness that every small business is required to experience. There is a ton of work to be done, myriad details to attend, and fun that must be had; this I need like a loch in […]

Read full post »

Customer Service and a Culture of Helping

Mike | November 4th, 2013

“Thanks for contacting us with your question.  We’ll reply within 3 business days.” When people discuss the “helping” careers, they are usually referring to honorable fields such as social work, teaching, and psychotherapy. Rarely does selling shoes come into the mix. Yet Zappos has built an online empire, growing in little more than a dozen years […]

Read full post »

Small Business and Startups: What Would Mom (and Pop) Do?

Mike | September 30th, 2013

In the world of startups and entrepreneurism, we spend a great deal of time discussing, funding, modeling, online marketing, lean principals, minimally viable products, goals and strategy and tactics, data analysis, ROI, CPC, and CPM (IMHO). We  learn a great deal by reading various theories of business, analyzing principles of leadership,  dissecting case studies, creating gantt […]

Read full post »

How To Launch Your New Business For Less Than $1,500

Ross | September 24th, 2013

  Many entrepreneurs delay launching their startup because they believe they don’t have enough money to move forward. Startups can be expensive, but they don’t have to be. The Founder Institute, an early-stage startup accelerator created an infographic (below) showing, in 10 steps, how you can launch a business for under $1,500. Incidentally, I’ve mentored at […]

Read full post »