business
Applying Digitial Marketing Techniques To Retail Shopping
Ross | December 23rd, 2012As consumers, we are constantly interrupted online by all forms of advertising. Many of us have learned to tolerate these interruptions. Some of us completely ignore them. But if you run a business, have you considered how your online marketing activities are impacting your customers and potential customers? Here’s a fun look at how retargeting, [...]
Key Digital Marketing Trends For 2013
Ross | December 20th, 2012Whether you run an established small business or startup, or plan to start one in 2013, you will need to understand how to leverage digital marketing to find new customers and increase sales. Market firm eMarketer recently put together a helpful slideshow, highlighting digital marketing trends they believe to be most important. The five key [...]
The Power of Thinking Long-Term
Ross | December 19th, 2012Amazon is an unusual company. It focuses on the long-term (typically 10 to 20 years) instead of short term (typically quarterly earnings). For example, in talking about the Kindle, Jeff Bezos, Amazon’s CEO, offers the following insight: Go back in time when we started working on Kindle almost seven years ago. There you just have [...]
Small Business Spotlight of the Week: Colbrook Kitchen
Amanda | December 19th, 2012It’s the most wonderful time of the year– when all of us are scrambling to finalize our gifts and holiday plans. There is nothing more daunting than finding last minute presents, especially if you happen to be struck with the writer’s block equivalent of gift giving. Let us help you jog your brain for some [...]
What Job Are Your Customers Hiring Your Products To Perform?
Ross | December 18th, 2012If you are an entrepreneur or small business owner developing a new product or service, how can you figure out what jobs people want done that they have difficulty doing? If you have an existing product or service, how can you improve that product or service to increase sales? Clay Christensen suggests an interesting approach: [...]
The Science of Persuasion: How To Persuade Others To Do What You Want
Ross | December 13th, 2012Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations. Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want? [...]
Small Business Spotlight of the Week: mor.sl
Amanda | November 28th, 2012What do you get when you mix Epicurious with Peapod, and throw in a Netflix-like recommendation algorithm for good measure? This week’s Small Business Spotlight, mor.sl. mor.sl solves two problems all of us face at some point: what to eat for dinner and ensuring all the ingredients are in your kitchen. mor.sl’s homepage lists pictures [...]
This Year, What Is Your Small Business Thankful For?
Amanda | November 21st, 2012Thanksgiving is the time of year all of us sit down around a big ‘ole dinner table and take a few minutes to give thanks. Most of the time, we reflect on friends, family, loved ones, and personal prosperity. Thanksgiving can also be a great time to take yourself out of the daily fray from [...]
Small Business Spotlight of the Week: Stinglight Photography
Amanda | November 7th, 2012There comes a time in everyone’s life where it seems like everyone they know gets married. That time in my life is now. I feel pretty comfortable in saying that I’m kind of an expert by default when it comes to weddings. And if there’s one thing I’ve come to the conclusion that you should [...]
