Archive for the ‘business’ Category

Twitter Link Roundup #128 – Small Business, Social Media, Design, Copywriting, Marketing And More

Thursday, April 26th, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The video above is a fascinating account on the excess and hubris of the International Art Market (reporting by 60 Minutes journalist Morley Safer).

Small Business and Startup Tips: Managing Remote Employees – http://bit.ly/HVo69c

The Economic Clout of Women-Owned Small Businesses – [INFOGRAPHIC] – http://t.co/ZLSNaSEa

Small business Congress-watch: Three Reasons to Vote Next November? – http://bit.ly/I6a3Og

crowdSPRING”s Small Business Spotlight of the Week: Invitation Consultants – http://bit.ly/Jq2XzC

Small Business and Startup Tips: Managing Remote Employees – http://bit.ly/HVo69c

Nice write-up on Google’s venture capital investment company – http://bit.ly/IqlFb5

5 tech deals that need to happen – http://bit.ly/I0xKro

Good thoughts on assembling a board for a startup – http://bit.ly/Jt2mRq

Startups Should Say No to 99% of Partnership Opportunities – http://t.co/7FV94ni6

What It Takes To Innovate: Wrong-Thinking, Tinkering & Intuiting – http://t.co/sWeGOD1o

Entrepreneurs, keep you eye on the ball and don’t get distracted! – http://t.co/Rm4MAUm3

Jeff Bezos: ‘Even Well-Meaning Gatekeepers Slow Innovation’ – http://t.co/1qbf8w4b

Making the Turn – Leveraging a Pivot into Growth – http://t.co/UruvDKFX

Why Being A Meaner Boss Will Help Your Company–And Make Your Employees Happy – http://t.co/gvZAe5mt

Should Your Brand Launch a Film Festival? http://t.co/b5meagjD

Why Obama’s JOBS Act Couldn’t Suck Worse – http://t.co/qwBiJnT1

Twitter’s Revolutionary Agreement Lets Original Inventors Stop Patent Trolls – http://t.co/qWUXfcqr

The Twitter IPA: What does defensive really mean? – http://t.co/1EJwRmDY

Linking To Facebook Pages Lowers Ad Costs – http://bit.ly/HLmcn4

Why Earned Media Alone Won’t Cut It – http://bit.ly/Jjym5P

Facebook, Google Must Adapt as Users Embrace ‘Unsocial’ Networks – http://buswk.co/I9RFBd

25 Stunning Examples of Minimalistic Advertising – http://bit.ly/IiHiYt

Digital ecosystems: an in-depth comparison – http://vrge.co/HLpWVI

Crowdsourcing on Facebook Gets You Consumers’ Ideas and Their Purchases – http://t.co/LvD0xELh

Collaborative commerce: Pinterest and Amazon are a match made in affiliate heaven – http://t.co/hlvG1TNf

Click-Through Rates May Matter Even Less Than We Already Thought – http://bit.ly/I9HcXx

Clever Twitter ad from Smart Car Argentina. Go here and hold down the letter J – http://t.co/EiqXRNMy

Study: Those Social Media Logos On TV Actually Work – http://t.co/TNLVrZOz

What It Takes To Innovate: Wrong-Thinking, Tinkering & Intuiting – http://t.co/2kBVE99l

The funny side of advertising: 20 amusing and clever print advertisements – http://t.co/cLtn5oTA

Creative Examples of Billboard ads – http://t.co/EtVse2Db

The 18 Most Ridiculous Ads Of The Dot-Com Super Bowl – http://t.co/27SOnBcv

55 Latest Free Fonts for Professional Designers – http://t.co/I9xkCMkY

40+ Creative ideas in business cards – http://bit.ly/IiFPBg

10 Things to Consider Before Starting a Freelancing Career – http://bit.ly/IDIlF8

Magazine Cover Design Through The Decades – http://bit.ly/I6oTnX

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Small Business Spotlight of the Week: Invitation Consultants

Wednesday, April 25th, 2012

The Bridal Association of America reports that the average cost for a wedding’s invitations and reply cards is $659. (If you have a few extra minutes, check out that link to wedding stats.  It’s pretty fascinating.) Stationery is a very expensive venture, for both individuals and businesses alike.

Invitation Consultants provide classy, customizable invitations at an affordable price.  What Vista Print is to business cards is what Invitation Consultants is to your invitation needs.  This includes anything from weddings to corporate events.  They also provide users with suggestions for how to word your invitations and proper etiquette when mailing or sending them out.

Each year, Invitation Consultants crowdsources one of their designs using crowdSPRING.

CEO Allison De Meulder discusses the business of invitations below:

How would you explain what you do to somebody’s grandmother?

Our company designs invitations, stationery and gifts for all event types. Customers use our website to personalize each item to suit their occasion.

What are some industry specific challenges you faced?  

When we first started having vendors let us sell their product because they did not know who we were. When we said in 1999 that we were internet-based they thought we were a sub-par company. Now when you say internet company, people take you seriously.

What was your biggest learning curve/experience?

Learning to do the production angle, best practices, be efficient, not waste and economies of scale when implementing new technologies and equipment. (more…)

Small business Congress-watch: Three Reasons to Vote Next November?

Monday, April 23rd, 2012

A few times a year I take a browse through current legislation that has been introduced in our Congress. The idea is to stay current on what the folks in Washington are doing for small businesses and startups and to briefly analyze some of those priorities and efforts.

As business owners and operators who live our lives without the luxury of lobbying firms to represent our interests, we are vulnerable to the decisions that will be made with little or no input from us. Sure we can (and sometimes do) pick up the phone or send an email to one of our elected representatives to voice an opinion or advocate for an issue, but at the end of the day we have very little real power; what happens with legislation will happen and the impact on our businesses will occur regardless of our input.

Here  - for better or for worse - are three pieces of legislation proposed or pending in Congress that have the potential to impact your business. You can reach out to your Representative or Senator and let them know where you stand on these. Or you can simply wait until November and send your message in a electorally appropriate manner; in other words, feel free to vote the bums out!

H.R. 585: Small Business Size Standard Flexibility Act  (Introduced 3/21/2012) Many of us have businesses that are heavily regulated by the government, while others enjoy lighter oversight. In either case, rules and regulations can have a real economic impact on small businesses. The Small Business Size Standard Flexibility Act along with H.R. 527 (the Regulatory Flexibility Improvements Act) would require government agencies to consider whether new rules conflict or overlap with other existing rules, and require more input from small business representatives in making the rule making process. The point being that rules are often formulated without taking into account the real impact on small business in particular.

H.R. 4293: Restore Main Street’s Credit Act of 2012 (Introduced 3/28/2012) This law, currently in committee, would amend existing law to specifically define ‘Main Street business’ to mean “an organization, other than a nonprofit organization, with 20 or fewer full-time employees that possesses, occupies, or leases a physical property other than a home for the business’s operations.”  The law would require that credit unions, specifically, make extensions of credit more easily available to companies that meet this standard. More credit for small business during a time of notoriously tight lending standards? Sounds right to me.

S. 2284: A bill to amend the Internal Revenue Code of 1986 to provide expensing for small businesses (Introduced 4/16/2012) We all buy stuff for our businesses, right? And we all filed our business taxes recently, right? And we’d very much like to be able to deduct more expenses from our tax liability, right? Well this bill, introduced just a few days ago is designed to make it easier for us to do just that. Currently, when we make a capital expenditure, we typically have to depreciate the item over time and amortize the cost over several years. The bill would permit small businesses (defined as those with profits of less than $1 million) to expense, or immediately deduct, the entire value of the purchase in the year that purchase was made. Let me put it more simply: buy something and get the full value deducted in the same year you bought it. Nice.

photo: Photo Phiend

Small Business and Startup Tips: Managing Remote Employees

Thursday, April 19th, 2012

Did you know that more than 34 million Americans already work from home, at least part time? In fact, that number is expected to nearly double in the next five years, according to Forrester. If we have anywhere close to 63 million remote workers by 2016, remote workers will represent over 40 percent of the entire workforce in the U.S.

Some companies hire remote employees in order to find the best people. By hiring only in geographically small locations, companies give up the opportunity to find better candidates elsewhere. And while it’s not unusual for small startups to work remotely, this can scale to hundreds of employees working remotely.

But how can you effectively manage your remote employees? I encourage you to watch the following video where, together with representatives from DELL and Microsoft, I discuss the challenges of managing remote teams and how to overcome those challenges with policies, culture changes, and technology.

Do you have any questions or additional tips for managing remote employees? Please share in the comments below.

Small Biz and Startup Tips: 5 Ideas to Plan for Success(ion)

Monday, April 16th, 2012

When starting and running a new company it is easy to focus on the present and quickly lose track of what may come in the future. This is not a bad thing  - in fact the present is exactly where entrepreneurs should place most of their priorities and devote most of their energy. But as a company matures and strategic planning starts to concentrate more on the future, consideration should also be given to the future of the company’s administration, operations and financial structure and a succession planning process should be an important part of that. The word itself should provide some basic guidance; Merriam-Webster online defines “succession” as “the order in which or the conditions under which one person after another succeeds to a property, dignity, title, or throne.” Throne, you say?

While much of the literature on succession planning tends to be about long-term legal planning as well as the importance of valuation, buy/sell agreements, and tax and estate planning, my advice is that you first focus on what will happen tomorrow if you don’t have any plan already in place. The kind planning I want to discuss should be driven by a simple question: “If I get hit by a bus on the way to work today, what will happen?” Taking some time to ponder this simple question will lead you to some straightforward steps you can take to assure that your venture will continue on (triumphantly) during your days in the hospital. In other words, start planning for an emergency succession, then turn your focus to the longer term planning that should follow.

There are several immediately practical as well as the legal and financial questions that will arise immediately during your absence. On the practical/operational side, good succession planning should be designed to ensure that everything you are responsible for doing at your company will continue to get done – from paying the bills to maintaining the database and on down to taking out the trash. On the financial/legal side, this planning should be about making certain that the business can continue to operate effectively under its bylaws or operating agreement, that cash flow will will not be impacted by your absence, and that the resources are available to enable new hires or bring in outside assistance to make up for the loss of your personal capacity. Here is a list of 5 uncomplicated steps you can take this week to get things going.

1. Document. First and foremost take the time to make a list of the things you do every day that someone else will have to do in your absence. Are you responsible for payroll? Is there a marketing campaign underway that needs your daily attention? Are you the person who locks up at night and sets the alarm? Make sure that you carefully write down instructions for these things and that you know who will be the one to take these on. Simple cheat sheets can be incredibly helpful – just make sure that at least one other person knows where these reside and has access to them. Creating comprehensive written instructions is not so important for taking out the trash, but for more complex tasks such as accounting and finance functions, documentation is critical.

2. Insure. One way to make certain that you will have adequate cash to survive an emergency succession is to take out appropriate insurance policies. Many small businesses carry some type of “key person” policy which pays out in the event of the death to disability of a founder or CEO or other important employee. In the case of multiple founders running the company, matching policies can be set up to safeguard should something happen to any of these people. There are a number of factors that will drive the value of such a policy: business valuation, costs of hiring and training a replacement, and the lost revenue or business opportunities attributable to that person.

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Twitter Link Roundup #127 – Small Business, Social Media, Design, Copywriting, Marketing And More

Friday, April 13th, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The video above is an 11 minute short about a 9 year old boy in East L.A. who built a very elaborate cardboard arcade inside his father’s used auto parts store. It’s a fascinating look at curiosity, drive, and flash mobs.

The Economic Clout of Women-Owned Small Businesses – http://bit.ly/HD6PRT

Compete on Know-Why, Not Know-How – http://bit.ly/HzMo34

10 Things Entrepreneurs Can Learn From Academics – http://bit.ly/Im4slR

10 Things Entrepreneurs Can Learn From Academics – http://bit.ly/Im4slR

Did everybody see what just happened? The pendulum has swung – http://bit.ly/HRw3oW

Good & useful post for entrepreneurs about founder stock vesting & things to consider – http://bit.ly/HCLVz0

Good look at how the office has changed and why companies favor collaborative space – http://bit.ly/HRAO1Y

Compete on Know-Why, Not Know-How – http://bit.ly/HzMo34Facebook acquires Instagram – http://bit.ly/IbmV45 & http://on.fb.me/IbnbA2

The purchase price for Instagram (by Facebook)? 1 billion dollars – http://bit.ly/IbnJ9d

Zynga Spends Big to Keep CEO Safe – http://bit.ly/HGQcCc

How to Fail: Mark Pincus – http://buswk.co/HBM9c4

Harsh words, but good observations from Seth Godin – Is everyone entitled to their opinion? – http://bit.ly/I3BmoE

Why a remote workforce is bad for startups – http://bit.ly/IjNscp

Things To Consider Before Saying “I Do” To Investors – http://tcrn.ch/HuaHEP

The Economic Clout of Women-Owned Small Businesses – http://bit.ly/HD6PRT

Can Brands Market on Facebook Without Actually Spending Money on Advertising? – http://bit.ly/Izn5NX

Ten benefits to using Springpad’s social notebooks – http://bit.ly/HKIC9L

PR people continue to struggle with social media – http://bit.ly/HRuV4O

Thoughts on the Future of Social-Digital Agency Services – http://bit.ly/HvhIRI

Less marketing douchebaggery. More Tanks (or how to get more likes on Facebook) – http://bit.ly/IjPvx1

Unilever continues to blaze path – crowdsourcing sustainability suggestions – http://bit.ly/HrGhP2

The funny side of advertising: 20 amusing and clever print advertisements – http://bit.ly/HEJc7q

30 Cool and Stylish Curly Fonts – http://bit.ly/HvkaaX

10 Tips for Writing for Designers – http://bit.ly/Hvk6bc

11 Extremely Useful Fresh Free Fonts – http://bit.ly/ItZGPk

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The Economic Clout of Women-Owned Small Businesses [INFOGRAPHIC]

Thursday, April 12th, 2012

Did you know that women start businesses at 1.5x the U.S. national average? While it’s not surprising that certain types of businesses are heavily dominated by men, there are many types of businesses that are well represented by women. Women-owned businesses account for trillions of dollars in sales and employ millions of people, in the U.S. alone. This is not true in all sectors – for example, women are being nearly completely left out of the venture capital game.

In the United States, the number of women-owned businesses (and revenue) have both steadily increased for the past 15 years.

Not surprisingly, California, New York, Texas, Florida and Illinois are the top five states with women-owned businesses in 2012 (the top five hasn’t changed in 15 years).

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10 Things Entrepreneurs Can Learn From Academics

Monday, April 9th, 2012

As college graduation weekends and summer business incubator announcements loom, I thought I would take a few minutes to consider the connection between the entrepreneurship and academia.

Entrepreneurs, by definition,  take an idea or a concept and strive to make that idea into a operating business. To do this, we spend a great deal of time laying the groundwork: researching, modeling, testing, and (finally) executing to turn all of that work into a revenue-generating enterprise.

scientists, and pedagogues of all stripes – also explore ideas but in a theoretical structure. They use a rigorous and clearly articulated process of  scholarly examination to explore concepts through investigation, experimentation, analysis, and interpretation to (finally) arrive at a conclusion or support a theory. Although the scholarly process itself is not necessarily  about the actual creation of a concrete “something,“ it doesn’t mean that entrepreneurs can not learn from their erudite cousins in academia. Here is a list of 10 things that academics do that can provide valuable lessons for entrepreneurs:

1. Academics research throughly.

Academics leverage scholasticism to answer questions and to resolve conflicting theories and ideas; the scholarly process is the formal methodology used by academics around the world for validating ideas and theories. Through the use of a similarly rational, meticulous and methodical approach to their businesses, entrepreneurs can also solve problems, find answers, and support theories in their own industries, markets, or companies.

2. Academics believe in empirical data.

Through research and experimentation, academics collect data to produce or support a theory or to investigate causal relationships between actions and outcomes. Entrepreneurs should also collect and interpret accurate and appropriate data to support their business ideas and also to measure the actual outcomes of their strategies and tactics. We often hear the term “data-driven” used in the context of business decisions and the credible and careful collection of that data can lead to better decision making and a clearer understanding of the observed effects.

3. Academics are rational.

The research and experimentation that is conducted as part of the scholastic process is strictly logical, reasoned, and sensible; subjectivity should always play a negligible role in the approach researchers, scientists, and other academics take to their work. Entrepreneurs should also strive for the rational; the best decisions and the most successful strategies should be built on a foundation of data, historical fact, and cogent, well-reasoned theory.

4. Academics respect history.

By using the historical method and leveraging primary sources, scholars reconstruct facts, context, and derive meaning through past events. Entrepreneurs should always conduct their own historical research to better understand the context of their idea, the likelihood of the venture’s success, and to determine the value of a market or a business model. For instance, the use of comparable company data to make projections or imply valuation is one way entrepreneurs can leverage historical fact to help arrive at conclusions.

5. Academics review one another’s work.

The formal process of peer review allows for the credible evaluation of a scholar’s work. Peer review is most commonly associated with the publication of scholarly articles or papers, but extends to experiment design, grant proposals, and even software development. In business the concept of peer review is under-utilized; entrepreneurs can and should engage in this in an informal manner. Ross and I both speak often on the need to question your assumptions and to actively seek out disconfirming information; these ideas are analogous to the concept of peer research –  bringing in other qualified individuals to harshly question your ideas, criticize your assumptions, or review your data is a powerful way to strengthen your approach.

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Twitter Link Roundup #126 – Small Business, Social Media, Design, Copywriting, Marketing And More

Friday, April 6th, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The image above shows the amount of caffeine in various types of coffee and tea. More interesting facts about the health benefits (and risks) of tea and coffee in the Other section below.

Fall In Love With Your Business, Not Your Business Plan – http://bit.ly/H5aib0

Design is Marketing – http://bit.ly/I0QCUz

The Dirty Little Secret Of Overnight Successes – http://bit.ly/HfUrro

How much does Pinterest actually make? – http://bit.ly/H59xyN

Design is Marketing – http://bit.ly/I0QCUz

Forget Self-Improvement – http://bit.ly/H59Vxk

The Education of Google’s Larry Page – http://buswk.co/HoYgHC

Fall In Love With Your Business, Not Your Business Plan – http://bit.ly/H5aib0

Some Thoughts about Selling at Startups – http://bit.ly/H36Mu6

The Dirty Little Secret Of Overnight Successes – http://bit.ly/HfUrro

Study: How one dresses impacts how they perform – http://bit.ly/I0R0lP

Getting the Feedback You Need To Raise Capital: Thick Skin Needed – http://bit.ly/Hi4Ay0

Eye Movement Study Reveals Six Must-Know Things About Facebook Brand Pages – http://rww.to/HVnEms

Design is Marketing – http://bit.ly/I0QCUz

Interesting case study of what happened when Pepsi gutted its advertising – http://bit.ly/H7Yncs

More on Pepsi’s market slide (with useful insight about ad strategy) – http://bit.ly/H7YtkA

30 Attractive Rounded Fonts to Download – http://bit.ly/HPC0qU

40 Stylish Fonts For Professional Web And Print Design – http://bit.ly/HWBmDV

Redesigning With Personality – http://bit.ly/HESUKQ

Drop Caps: Historical Use And Current Best Practices With CSS – http://bit.ly/HkF1PT

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Twitter Link Roundup #125 – Small Business, Social Media, Design, Copywriting, Marketing And More

Friday, March 30th, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The video above is the world premiere, of Woflgang Amadeus Mozart’s old piano, of a new composition found in a notebook in an attic, believed to have been composed by 10-year-old Mozart. The composition is called “Allegro Molto in C Major”. The composition is performed by Austrian musician Florian Birsak.

Lean Marketing Tips: Hyperlocal Marketing Channels – http://bit.ly/GSoFiR

4 Code-Free Steps to Launch Your Business Website – http://read.bi/GVCtW6

Jackpot! 50 (mostly) free social media tools for brands – http://bit.ly/GKGNLF

Why the Best Product Doesn’t Always Win – http://bit.ly/GXxTsR

Agile is a Sham- http://bit.ly/GWykzT

Why Youth Has An Advantage In Innovation & Why You Want To Be A Learn-It-All – http://bit.ly/GUbydB

Never Make Counter-Offers – http://perfor.ms/xtPlDd

5 Key Talents of Successful Startup Founders – http://on.mash.to/H0Nfvg

Bill Gates: We need crazy energy entrepreneurs – http://bit.ly/GRNmwj

Why the Best Product Doesn’t Always Win – http://bit.ly/GXxTsR

Spotify Is Raising At A Stunning $3.5 Billion Valuation, Multiple VCs Say – http://read.bi/GSiyGY

What Every Start-up Should Know about PR – http://bit.ly/GRNVX1

Turning down Zynga: Why I left after the $210M Omgpop buy – http://bit.ly/GZPhcb

4 Code-Free Steps to Launch Your Business Website – http://read.bi/GVCtW6

Why Premature Hype Kills Start-ups – http://bit.ly/HdmFCe

Solving the Wrong Problem – http://bit.ly/H1AxfY

Jackpot! 50 (mostly) free social media tools for brands – http://bit.ly/GKGNLF

Do you really need a full-time hire for that? – http://perfor.ms/GPFhmQ

Do you telecommute to work? There are many benefits [INFOGRAPHIC] – http://bit.ly/H0hhfO

Digital advertising is broken – http://bit.ly/GWDKLt

Facebook Sets High Asking Price for Log-Out Ads: $700K a Day – http://bit.ly/GRMurr

Interesting perspective on truthiness in advertising – http://bit.ly/GZ4PO2

Is Pinterest the next Facebook? – http://bit.ly/GTT5eU

Will CPE (Cost Per Engagement) advertising ever take off? – http://bit.ly/HgOuH9

I lost interest in Pinterest. – http://bit.ly/HmD6aS

Hot Girls in Demotivational Posters – http://bit.ly/GLjWOg

Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution – http://mz.cm/GKH2WV

Is Klout “score marketing” the path of least resistance? – http://ow.ly/1J8KRh

Google’s Punchd wants to replace loyalty cards with an app – http://lat.ms/GKxj2Z

Google Research: Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search – http://selnd.com/GZxpgT

Vision vs Research – What are focus groups good for? – http://bit.ly/GROiAM

Google spending big money on traditional advertising – http://on.wsj.com/GUc2kt

Magazine print circulation is mostly dead and digital isn’t growing fast enough – http://bit.ly/H22kR7

Nielsen TV ratings are “a bit of a joke and need to be replaced” – http://bit.ly/GLjAr5

QR Code-Enabled Condoms Let You Check-In When Having ‘Safe Sex’ – http://su.pr/1jMmQd

Twitter Data Scientist Takes on McDonald’s Entire Menu, Survives – http://bit.ly/GT2fId

Jackpot! 50 (mostly) free social media tools for brands – http://bit.ly/GKGNLF

Lean Marketing Tips: Hyperlocal Marketing Channels – http://bit.ly/GSoFiR

49 Beautiful Letterpress Business Cards – Dark – http://bit.ly/GSlR5q

+70 Awesome Letterpress Business Cards – http://bit.ly/H0GyMs

40+ Fresh And Useful Adobe Illustrator Tutorials – http://bit.ly/H7oywU

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