business
Marketing and Selling to Squirrels
Ross | March 19th, 2013Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted. The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acorn is 4 minutes, a huge increase! We’ll discuss acorns later (trust me, acorns are relevant to our conversation!), [...]
Paid Search: Are You Wasting Your Money?
Ross | March 12th, 2013Are you wasting your money on paid search? A brand new study from eBay suggests that you might be throwing your money away. Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Paid search marketing is also sometimes called CPC (cost-per-click), or PPC [...]
Can Money Buy Happiness?
Ross | February 18th, 2013Much has been written about money and happiness. Perhaps Abraham Lincoln summed it up best when he said that “most folks are as happy as they make up their minds to be.” Did you know there is a science of happiness? Economists have spent a great deal of time researching happiness and money. Just like [...]
How To Avoid Disaster In Your Small Business Digital Marketing Efforts
Ross | January 22nd, 2013Small businesses are changing how they spend their money on digital marketing. These changes are driven, in part, by the growth of social networks and media platforms. For example, in a recent report from BIA/Kelsey, 63% of SMBs said they use social media as a marketing tool for their business. In the last five years, [...]
The Science of Productivity: How To Get More Done In Less Time
Ross | January 17th, 2013Most successful entrepreneurs and small business owners are highly productive and efficient. Imagine what you can accomplish if you could do more in less time! Did you know there is a science of productivity? Many studies have shown that certain practices substantially increase productivity, while other practices make it more difficult for us to meet [...]
