Search results for ""marketing tips""

Lean Marketing Tips: Public Speaking

Mike | June 24th, 2013

When building a company, marketing is everything. We often think of marketing as advertising, but in lean marketing that is only one component of an effective plan. An equally important piece is public relations and the value it can bring in increased awareness and visibility for your brand. PR can come in many flavors: media coverage, social media […]

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Lean Marketing Tips: Public Relations and Focus

Mike | August 13th, 2012

“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people” ~ Edward Bernays  Most startup entrepreneurs and marketing professionals will agree that a robust public relations strategy is crucial for startups and many small businesses. While there is no argument that these efforts […]

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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

Mike | July 9th, 2012

It is a truism of the business world that it costs more to acquire a new customer than it does to retain an existing one. It is also a truism that every business extracts a relatively predictable economic value from a given customer based on amount of money spent with a company minus the amount […]

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Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

Mike | June 18th, 2012

For many small businesses and startups, blogging is an inexpensive and effective strategy to drive traffic to a site, develop a reputation, and build an engaged audience of potential customers, even fanatics, who will share your content, promote your message, and help you to herd more readers to your site. We have been publishing the […]

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Lean Marketing Tips: Hyperlocal Marketing Channels

Mike | March 26th, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. The Lean Startup movement provides a […]

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Lean Marketing tips: business card as selling tool

Mike | September 26th, 2011

Just about everybody has one. Your desk has probably is littered with little piles of them. I would be willing to bet good money, that right now you have a few of your own in your wallet or purse. In the past year you have probably handed out and received literally hundreds of these tiny […]

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Lean Marketing tips: not-for-profit edition

Mike | August 29th, 2011

Like small businesses, most not-for-profits have limited resources, ambitious goals, and finite capacity. Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. Here are 8 tips for not-for-profit […]

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10 Small Business Social Media Marketing Tips, (Part 2 of 2)

Ross | October 28th, 2009

Last week I wrote Part 1 of this post – 10 Small Business Social Media Marketing Tips, (Part 1 of 2) – focusing on ways that small businesses can leverage social media. In part 1, I discussed the first five tips. Mashable, one of my favorite technology & social media blogs, offered to publish the […]

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10 Small Business Social Media Marketing Tips, (Part 1 of 2)

Ross | October 20th, 2009

One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business – there are only 10 people on our team – so we understand this challenge well. You must decide whether social media makes sense for your small business. There is no universal answer. […]

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10 Practical Small Business SEO and SEM Marketing Tips

Ross | September 22nd, 2009

crowdSPRING is a small company (our team is 10 people). For a small company, efforts spent on one marketing initiative typically take away from other marketing initiatives. Entrepreneurs and small businesses often ask us about how we market – and especially about SEO (search engine optimization) and SEM (paid search). Here are our top ten […]

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