12 Questions: Meet Tayo Adetola (Nigeria) Audree | March 18th, 2014
In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.
We’re very proud to feature Tayo Adetola (crowdSPRING username: HisP1611 ) today. Tayo lives and works in Lagos, Nigeria.
1. Please tell us about yourself.
Hello, my name is Tayo Adetola [HisP1611 on Cs]. My wife Peace and I both live and work in Lagos, Nigeria. We recently moved back into Nigeria last year, having spent 7 years in the United Kingdom. I have a diploma in Architectural Technology and a BSc. in Architectural Design Technology/Building from Coventry University. I have worked with several architectural firms both in Nigeria and the United Kingdom. I currently run a small design studio called His-P Design Studio whilst still freelancing on cS. Did I mention that I am an “Arsenal” fan? COME ON GUNNERS. And also have a thing for TIES, just love to wear them, most especially SUNDAY mornings to church.
2. How did you become interested in design?
Pretty much from junior high. I used to so much cartoon DVDs and still do. I became very much interesting in illustrations, characters, and anything and everything design wise. I have always wanted to become an architect, I worked as one for years and decided to change career to graphics design. I am proud to say I am an architect turned graphics designer [self-taught]. And I love my job.
3. You were awarded for designing the new ComEd Bill. What was your process for organizing all that information into an easy-to-read format?
ComEd Bill, one of my favorites till date. I was born to design this bill. :] From the very first day I read the brief, I just knew it was made for me. I am a sucker for infographics and this just fit the bill for me. [Touché]. The brief was well detailed enough and it just like speaking to the client face-to-face and knowing what they wanted. I had to go back and forth on the previous bill, the comments their already customers made with regards to the look of the bill and what they wanted changed. I always keep my notepad with me during the time spent on the project; illustrating new ideas, icons, what needed to be added to make reading easy for users. My approach to this project was, what if I am a ComEd customer, how would I like my electricity bill to look like? That really was the key thing for me to producing such a design.
4. Who/what are some of the biggest influences on your design work?
I cannot place my hand on who or what influences my design work. What I can say is that the most influential thing on me is my vision to design the next big thing. Did I mention MUSIC? Big influence on me.
5. How do you come up with ideas for concepts after you read a creative brief?
I bookmark a lot of designs, websites, anything that captivates me. So when a creative brief comes up, there is always a design somewhere I can draw concepts from. I also visit DRIBBBLE a lot for concepts as well. It’s a bank of concepts out there on DRIBBBLE. Sketch, sketch and more sketch. I cannot over emphasis the need to. It helps a lot.
7. What is your dream design project?
To complete my brand identity and make it know to the world. His-P [coming soon…..]
8. How do you promote your work?
Funny enough, I am yet to do that. Maybe I might just start right now. As a matter of fact, I am. Isn’t it. :]
9. Please describe your typical work day.
I work best in the middle of the night while everyone is asleep. So my typical work day starts with a lovely meal, check my emails, and begin work on any pending projects. That’s my summary.
10. Which of your designs are your favorites and why?
I would say ComEd tops the list, my wife’s business logo [E’bubu’z]. Love that too, HHQ, Chatmeter UI/UX Dashboard design and so much more that I could go on and on. The reason why, they pushed me to the limits design wise.
11. If you weren’t designing, what would you be doing?
I would have been a Fashion Designer (still the word design involved) Just love to design.
12. What do you do with your free time?
I do cook a lot, so I would say cooking.