The Science of Persuasion: How To Persuade Others To Do What You Want Ross | December 13th, 2012

Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations.

Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want?

Dr. Robert Cialdini, an expert in the field of influence and persuasion, wrote a popular book called Influence: The Psychology of Persuasion. In his book, Dr. Cialdini explains why people say “yes” and how you can become better at persuading people.

The book is excellent, but if you don’t have time to read a 336 page book, here’s a wonderful 12 minute video that reveals the six scientifically validated secrets  of persuasion, and gives lots of examples to help you.

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  • This a great short video. Very logical, but things that many of us forget about often.

  • C.J. – I thought the industry examples were excellent. Sometimes, not easy to see how logical things might help, but pretty easy when you can compare in real world situations.

  • keikobad

    I did enjoy the video. It was interesting

  • qwerty

    BTW people are more likely to comment if u don’t ask for their email

  • That makes sense – we offer a number of different ways to “sign-in” without leaving your email, so there should be good options for everyone.

  • qwerty

    Awesome video. Helped me heaps with my speech about persuading people

  • Glad to hear!

  • Peter

    who is the cartoonist? I need t hire him to help me with my product. 🙂

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