Archive for December, 2012

Applying Digitial Marketing Techniques To Retail Shopping

Ross | December 23rd, 2012

As consumers, we are constantly interrupted online by all forms of advertising. Many of us have learned to tolerate these interruptions. Some of us completely ignore them. But if you run a business, have you considered how your online marketing activities are impacting your customers and potential customers? Here’s a fun look at how retargeting, […]

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Twitter Link Roundup #159 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | December 21st, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Key Digital Marketing Trends For 2013

Ross | December 20th, 2012

Whether you run an established small business or startup, or plan to start one in 2013, you will need to understand how to leverage digital marketing to find new customers and increase sales. Market firm eMarketer recently put together a helpful slideshow, highlighting digital marketing trends they believe to be most important. The five key […]

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The Power of Thinking Long-Term

Ross | December 19th, 2012

Amazon is an unusual company. It focuses on the long-term (typically 10 to 20 years) instead of short term (typically quarterly earnings). For example, in talking about the Kindle, Jeff Bezos, Amazon’s CEO, offers the following insight: Go back in time when we started working on Kindle almost seven years ago.  There you just have […]

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Small Business Spotlight of the Week: Colbrook Kitchen

Amanda | December 19th, 2012

It’s the most wonderful time of the year– when all of us are scrambling to finalize our gifts and holiday plans.  There is nothing more daunting than finding last minute presents, especially if you happen to be struck with the writer’s block equivalent of gift giving. Let us help you jog your brain for some […]

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What Job Are Your Customers Hiring Your Products To Perform?

Ross | December 18th, 2012

If you are an entrepreneur or small business owner developing a new product or service, how can you figure out what jobs people want done that they have difficulty doing? If you have an existing product or service, how can you improve that product or service to increase sales? Clay Christensen suggests an interesting approach: […]

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Small Business and Startups: Dear Santa

Mike | December 17th, 2012

Perhaps I am a couple of weeks late with this post, but it just occurred to me that there are some things I would like for Christmas this year and perhaps Santa can find a little spare room on the sleigh. No I am not asking for a new camera or some other gadget-of-the-moment. I have been […]

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Twitter Link Roundup #158 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | December 14th, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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The Science of Persuasion: How To Persuade Others To Do What You Want

Ross | December 13th, 2012

Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations. Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want? […]

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Small Business Spotlight of the Week: miiCard

Amanda | December 12th, 2012

Let’s talk about passwords for a second.  Or rather, how outdated and insecure passwords are nowadays.  With sites like Dropbox, LinkedIn, and Yahoo! all experiencing major password breaches– and learning that most frequently used password is actually “password”– it’s clear the current system of rote memorization and hacking is not working.  But, what’s a better […]

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