Small Business Spotlight of the Week: AppMonsta Amanda | May 16th, 2012
I was recently blessed with an iPhone and have fallen into the world of apps. Lord knows all of us here at the cS offices love our apps. Just last week Ross insisted all of us download SayHi Translate and speak to him in Swedish. This is a true story, I encourage all of you to tweet at him for the details.
This week, my app honoree is AppMonsta. If you and/or your company are in the process of developing a mobile app, look no further than this company. AppMonsta is truly a one stop shop when it comes to brainstorming, researching, and developing. Businesses are able to identify niches in the marketplace, gauge growth, and find publishers and developers. And that’s just with their tool AppInsights. AppEverything allows users to identify the top apps in multiple countries, as well as collect social media metrics on popularity and reviews. There is also a weekly email available, AppHighlights, that gives a run down of top app downloads and other trends. Overall, pretty rad.
AppMonsta used crowdSPRING in the development of their own app, Federal Job Search Pro, which connects the workforce with available government jobs.
The ever jovial Jeremy took some time to answer our Small Biz Questionnaire:
How would you explain what you do to somebody’s grandmother?
AppMonsta provides data about apps and app stores, helping companies make more informed decisions based on data.
What are some industry specific challenges you faced?
We have worked hard to make the massive amounts of data into consumable products – boiling down our Big Data into even more useful and actionable insights for customers of all kinds.
What was your biggest learning curve/experience?
We’ve needed to learn a great deal more about databases, data structures, and the app stores as a whole. Every app store is different and every one has something valuable to offer to every type of business – its just a matter of finding it and highlighting it. Ask questions on our new blog (Ask AppMonsta) – we’ll answer all those we can with our data!
What made you use crowdSPRING?
One of our projects needed some outside inspiration, creativity and design chops – crowdSPRING offers all three. We needed an icon for one of our iPhone apps – Federal Job Search Pro – an app that was was designed for a niche in the iPhone app store that we found with our data.
What’s the craziest story you have from starting your own business?
We are designing an ‘AppMonsta’ at the moment – a big and huggable beast that loves apps. It has felt a bit like an animation studio with drawings and sketches everywhere. Our gaol is to make this data more approachable as we know it can help app developers, entrepreneurs, investors and researchers alike.
If you could go back, would you do anything differently? If so, what and why?
We would have learned from this app market data first, then we’d have built the apps we found the market wanted.
How do you see your company growing in the future?
With more and more attention on this burgeoning app eco-system, there is a rising need for data to inform decisions in the mobile space. AppMonsta will be there – adapting to the changes in the market, and making sure the most cutting-edge app market data gets to our customers.
Six words of advice to those looking to start their own company.
Talk to customers. Build them value.