Problems Are Opportunities, Not Threats Ross | September 13th, 2011
“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” – Albert Einstein
Most people see problems as threats, not opportunities.
It’s natural, when we see problems as threats, to try to solve those problems quickly by doing what worked for us previously in solving similar problems. That’s not unreasonable – solutions that worked for us before can be good solutions.
For example, an entrepreneur with a successful startup and exit might assume that they can repeat again by simply doing the things that made them successful in the first place. An engineer who solved a complex technical problem in a certain way might assume that similar technical problems could be solved in the same manner. A marketing person who achieved success with a viral marketing campaign might assume that when they next need to build buzz about a product or service, a viral marketing campaign would be the best way to proceed.
Real innovation requires us to see problems as opportunities, not as threats. Relying solely on our experience to solve problems can lead us to stop questioning and might prevent a search for better solutions.
To innovate and build on our experience, we all must remember to never stop questioning.