Archive for June, 2011

Twitter Link Roundup #90 – Small Business, Social Media, Design, Copywriting, Marketing And More

Thursday, June 16th, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The image above showing one of the latest rages in outdoor sports – extreme ironing. WTF? More examples of extreme ironing (including while hang gliding, underwater, bike riding and more in the Random Fun section below.

Why entrepreneurs shouldn’t delegate a job until they’ve done it first – http://bit.ly/kjDzYY

crowdSPRING’s Small Business Spotlight of the Week: Voguette – http://bit.ly/jtnEcs

Startups and The Problem Of Premature Scalaculation – http://bit.ly/kJFlkL

Why entrepreneurs shouldn’t delegate a job until they’ve done it first – http://bit.ly/kjDzYY

Entrepreneurship at its most basic – http://bit.ly/mm5Bj1

The Economics of Dropbox – http://perfor.ms/iK5lUo

Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp – http://bit.ly/kvkSog

Interesting perspective on startup hiring and whether startups confuse A and B “players” – http://bit.ly/j0wnqA

Sandbox Industries Launches Healthbox, An Accelerator for Healthcare Startups – http://bit.ly/k8ot6p

Excellent Bloomberg video about Marc Andreessen & history of the browser – http://bloom.bg/kn0CqO

Meet Amazon.com’s first employee: Shel Kaphan – http://bit.ly/lXspuR

10 New Creative Guerrilla Marketing Examples – http://bit.ly/kwBe9K

Good tips for building online relationships – http://bit.ly/jMcHuo

Good article in the @NYTimes about Twitter #hashtags with a profile on @ChrisMessina – http://bit.ly/lgmTHJ

Enjoyed this presentation by @unmarketing about the need to engage (video & slideshow) – http://bit.ly/kufWUz

Shocking. People who are already your fans on Facebook are more likely to like you – http://rww.to/iwaqf3

Big brands wasting time & energy on Empire Avenue. No doubt their “gurus” suggested strategy – http://on.mash.to/ingK0E

10 Habits of Highly Successful Freelancers – http://bit.ly/lJ7FU2

Understanding Copyright And Licenses – http://bit.ly/lZFztM

750+ Free Photoshop Brushes to Download – http://bit.ly/lETalT

40 Remarkable Examples Of Typography Design #5 – http://bit.ly/iS2ffu

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Announcing The New cS Awards

Wednesday, June 15th, 2011

Starting this June, crowdSPRING will have monthly cS Awards to honor quality work by designers and writers in the crowdSPRING community.

At the beginning of each month, we’ll announce the criteria for that month’s cS Award – we’ll  do our best to keep it simple and objective – and to focus on honoring quality work.

The June cS Award of $1,000 will be given to a designer or writer who is awarded at least one project on crowdSPRING during the month of June and who has the highest average buyer score for all entries they submitted to projects during June. If there’s a tie, the tiebreaker will go to the creative who participated in the most projects during June.

10 Habits of Highly Successful Freelancers

Wednesday, June 15th, 2011

The most successful freelancers are excellent communicators.

Is it enough to have great communication skills to succeed as a freelancer?

No.

However, it’s nearly impossible to succeed as a freelancer without effective communication skills. We’ve seen many talented designers on crowdSPRING and elsewhere fail to grow successful freelance businesses because they were poor communicators.

We’ve worked with tens of thousands of freelancers over the past four years and have observed many different communication styles. Here are ten tips from the most successful freelancers on communicating with clients:

1. Have a system or process. Checklists can help. Most successful freelancers follow certain practices when communicating with clients. For example, many organize their communications so that they have detailed records of their communications with each client. There are plenty of good CRM products for this purpose, including Highrise from our friends at 37signals. You also can keep folders in email, separated by client, so that you can easily keep track of your communications.

Develop a process where you communicate with clients periodically to inform them about your progress. Your clients should never be worried about the work you’re doing for them.

Develop a process or system for presenting proofs. For example, in design projects on crowdSPRING, many successful designers use the logo design and stationery design proof templates we’ve made available free to our global community.

2. Listen. The most successful freelancers – and people generally – listen more than they talk.

3. Ask questions. Ambiguity and misunderstanding will result in wasted time and frustration. Don’t be afraid to ask questions to clarify important points. Freelancers are not mind readers – be sure you fully understand what the client needs/wants. Keep in mind that your clients and potential clients are busy and may often be in a hurry. Make sure your clients and potential clients know that you respect their time.

4. Be patient. Many clients don’t understand design or copywriting. There’s a reason they’re looking for help. The most successful freelancers invest the time to educate clients and potential clients, and by taking the time, build credibility with those clients and potential clients. Do this even where the education might be contrary to your personal interests in the project. For example, some successful freelancers find long term clients by pointing out that the work of another freelancer is more suitable for that client, for that project – and the reasons why. By helping your client solve a problem,  you might miss out on one design project, but find a client for life.

5. Avoid jargon. Keep in mind that your clients and potential clients don’t understand design or writing as well as you do. There may be many industry terms that will easily confuse them – be sensitive to this and communicate in a simple style and take opportunities to define terms you think might be confusing. For example, if you submit an EPS file in a design project, you should explain what an EPS file is, how they will be able to view it, and why you’ve included it.

6. Set appropriate expectations. Clients often expect you to respond within a few hours when they send you a message. In a global marketplace, this could be difficult. Your client could be in China while you’re in the United States. Make sure your client understands your time zone and times that you’re generally working so that their expectations are set accordingly. Make sure too that your clients know when you’ll be unavailable for a day or more (such as when you’re taking a personal or business trip). Clients quickly become frustrated when they can’t reach their freelancers – you can easily eliminate their frustration by making sure they know when you will and will not be available.

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Small Business Spotlight of the Week: Voguette

Wednesday, June 15th, 2011

Keeping up with fashion trends is hard work, for those who are serious about it.  While Chanel and Prada are mainstays, it can be more rewarding to find smaller, boutique designers to buy from.  However, for most people, travelling around the world looking for unique designs is just not feasible.

Luckily, Voguette.com exists to help people search for the next big thing.  Voguette gathers clothing designs and accessories from around the world and sells them, bringing fashionistas and boutiques together.  They also are one of the few clothing companies with a green initiative, taking into consideration everything from organic cotton to textile manufacturing.

Valerie, the founder of Voguette, took a minute from trend hunting the globe to answer a few questions:

 

1. How would you explain what you do to somebody’s grandmother?

Next time you want to find an exotic and exclusive souvenir, you don’t have to endure jetlag. Instead of exhausting your budget in travel, enter the realm of Voguette.com for beautiful one-of-a-kind gifts from around the world. Whether you are looking for the perfect bag, jewelry, beachwear, or clothing, Voguette.com is the ultimate fashion forward destination.

 

2. What made you use crowdSPRING?

We learned about crowdSPRING from an article we read on a plane while traveling to a trade show. The idea seemed fascinating and we wanted to explore what it would be like to give full freedom to a Global Team of sleepless creatives working on projects they were passionate about.

 

3. What’s the craziest story you have from starting your own business?

Working with many designers across the world, there are always hiccups – especially when it comes to travel! Last year, we had a very uncomfortable experience and almost got stranded in Colombia when at an airport the police did full body scans thinking we were transporting was contraband.. when in fact it was only gorgeous jewelry for Voguette.com!

 

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TeuxDeux: A “designy” to-do list app

Tuesday, June 14th, 2011

TeuxDeux

Given our “designy” community, I thought you’d dig TeuxDeux – a simply, designy, free browser-based to-do app. It’s been around for a while but the features keep getting better and better. Definitely worth a look.

 

 

12 Questions: Meet Keith Woodruff (USA)

Tuesday, June 14th, 2011

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.

We’re very proud to feature Keith Woodruff (crowdSPRING username: Dayshift) today. Keith  lives and works in Akron, Ohio.

1. Please tell us about yourself.

I am an ex ad agency writer and am freelancing now as gRasShoPpEr Communication. (The big and small font is an e.e. cummings thing.) My hobbies are, in this order I suppose, reading and writing, fishing, horror movies, craft beer (all hail Lagunitas) and jogging to run off the beer – and to smooth out the edges. I have two Border Terriers, Otty and Indy, and am haunted by the ghosts of my cats Katie and Paisley. My first love was the ocean, the Pacific, even though during my childhood there the Zodiac Killer was hiding down every path. One of my favorite foods is Blind Robins. I makes em and eats em, much to the disgust of everyone around. (If you have to ask you’ll be sorry.)

2. How did you become interested in writing?

I would have to say reading made me interested in writing. (Have always been an avid reader.) I read Of Mice and Men in high school and was devastated, in a good way if that makes any sense. I thought, if I could ever write a story this gorgeous that would be quite an accomplishment. Then there was the whole Stephen King thing.

3. Who/what are some of the biggest influences on your writing?

… Third base. I think the word play of classic comedy had a big influence on my advertising writing. I remember loving the word gags of Abbott and Costello as a kid (and still do.) as well as Laurel and Hardy and imitated their style of word play whenever I could. Later Steve Martin, George Carlin, Steven Wright, more wordsmiths. I think that that love of word play and sense of humor about language  helped me with some of my best headlines and also makes it hard to get a straight answer out of me—or so I am constantly told.

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Entrepreneurship at its most basic

Monday, June 13th, 2011

Greg Hartle is re-learning the hard way what it means to be an entrepreneur. A successful small businessman with a decade of experience, he set out this past winter to visit all 50 states, to interview 501 entrepreneurs from across the country and, at the same time,to  reinvent his life from scratch. On January 5th, he left a friend’s home in Seattle, having given away his home, cars, and possessions and with just a laptop, $10 in cash and a backpack with a few changes of clothing. His goal was to build a new life – one introduction, one small business opportunity, and one person at a time; by using the skills he had learned in his ‘old’ life, he would start a new one and see where opportunity took him next. Greg blogs about his experiences and posts the interviews he is conducting with entrepreneurs on his own site, “10 Dollars and a Laptop.”

I met Greg when he visited Chicago last month and was blown away by his judgement, his courage, and his perseverance. Greg was making his own opportunities as he was moving across the country, leveraging the people he met, developing new skills as he traveled, gathering assets which he could use, and defining for himself the next step almost minute-by-minute. As I thought about Greg and his journey, I realized that those are the core elements of what makes an entrepreneur and, in many ways, it is the mix of those elements that can determine success or failure for so many of us.

I asked Greg if he would mind sharing some thoughts on his own adventure with us and sent him some questions which he kindly answered in an email from Long Island this past week.

Whatever led you to start this “venture?” How did the idea come about?
Over the last three years many people who are going through a significant personal and economic transition in their life have come to me asking advice on how I was able to rebuild my life after overcoming a devastating illness that caused the loss of my business, home, and life savings. Rather than simply tell them how I did it, I thought I would show them how I would do it now. In November of 2010 the idea popped into my head and the idea was offically born. Over the next two months I donated everything I owned, flew to Seattle, and launched the experiment on January 5, 2011.

How will you define success?
I define success of the project in two forms. For me: traveling through all 50 states, interviewing 501 entrepreneurs, and launching at least one successful business. For the world: Inspiring as many aspiring entrepreneurs as possible to act on their idea(s).

What are the top three skills you need to execute successfully?
1) Creative Adaptation. The ability to be open to learning something new every day and NOT pulling forward my beliefs about what is or isn’t possible from my previous life experiences.
2) Social Integration. The ability to communicate both online & offline with people and quickly move those conversations to either platform.
3) Inspired Action. The ability to inspire others to move from inspired into action.
How do you find people to meet or network with?
Social networks such as Twitter, Craigslist, Couchsurfing, and Meetup. I also go to every in-person business/entrepreneur/technology networking event I can attend. I now have a network of over 350 people that I’ve directly interacted with since I began this experiment.

Describe a typical ’10 Dollars and a Laptop’ day.
Because I have very few resources (money, vehicle, internet access) to my name right now my day is largely dictated by the people I meet and how we can benefit each other. A few things that I focus upon daily regardless of where I’m at are meditation in the morning, exercise, doing one thing embarrassing to get past judgement and fear, writing in my gratitude journal in the evening, and meeting at least three new people.

How do you decide where to go next?
So far, I’ve gone wherever I can get based on the few dollars I have and where someone will host me. The intention is to earn a living, accumulate access to resources, and be able to choose where I go next. I haven’t reached this point, but I feel I’m close.

How has this journey affected your personal and family life?
To date, I have not seen a single friend or family member in person. That obviously takes a toll of some sort on each of those relationships. I do, however, talk (via phone and skype video) with my friends and family regularly. I’m certain I will lose some friendships over this experience. It’s part of the process.

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Twitter Link Roundup #89 – Small Business, Social Media, Design, Copywriting, Marketing And More

Thursday, June 9th, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The image above is one of a number of very aggressive ads. More creative and aggressive ads in the Social Media and Marketing section below.

Don’t Delegate Until You’ve Done It – http://bit.ly/kjDzYY

Why Your Small Business Should Act Like A Social Media Company - http://bit.ly/jm9QIW

crowdSPRING’s Small Business Spotlight of the Week: Volta – http://bit.ly/j41f3D

crowdSPRING’s Small Business Spotlight of the Week: Wicked Lasers – http://bit.ly/mv0Kxq

Don’t Delegate Until You’ve Done It – http://bit.ly/kjDzYY

“By the time you are betting the company, it means you haven’t invented for too long.” -Jeff Bezos http://bit.ly/mBtuPa

6 great athlete-entrepreneurs and what they accomplished – http://bit.ly/m1wweg

The Harder I Work, The Luckier I Get – http://bit.ly/ja9dzk

The Billion-Dollar Startup Club: Then and Now – http://onforb.es/kBNWTS

It’s not easy being lean – http://bit.ly/ipfFcO

You don’t know the basics. If you think you do, then think again – http://j.mp/lDf8NN

How to design a business – http://post.ly/28d70

10 New Creative Guerrilla Marketing Examples – http://bit.ly/kwBe9K

Important for bloggers: New Jersey supreme court denies blogger protection under press shield law – http://reut.rs/iAu8TJ

37 Creative Shoes Advertisements – http://is.gd/b5U6eL

Twitter is paying attention to the likes of Instagram – http://bit.ly/lhrOF1

Collective intelligence and genetic structures of groups – http://bit.ly/ijl7Aj

Display Ads Lift Branding Metrics – http://bit.ly/j3BmQZ

Empire Avenue Strikes Out – http://bit.ly/l8rII7

Kickstarter: Financing Small Movies Online – http://buswk.co/lMGQXj

Twitter Blindsided Ecosystem Leader Twitpic With Photo Product – http://tcrn.ch/lLXfrn

FAIL: Learning from Social Media Disaster – http://post.ly/28cBR

Very Aggressive Ads – http://bit.ly/kSswgE

50 Unique and Unusual Business Card Examples – http://bit.ly/j7wj0Y

30 Appealing and Well-Designed Business Cards – http://bit.ly/kL0y5M

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Don’t Delegate Until You’ve Done It

Wednesday, June 8th, 2011

Many startups fail because their leaders focus on doing things right, instead of doing the right things. They hire employees who can effectively execute tactics (do things right) but who have difficulty figuring out what needs to be done (doing the right things).

But how can you decide the right things that need to be done?

I believe that it’s important for entrepreneurs to get their hands dirty by doing certain jobs before hiring others to do those jobs. Getting your hands dirty not only gives you a better perspective on the work that must be done, but also empowers you to contribute when your team’s capacity is stretched – as it often is at a startup. This is true even if you’re hiring for technical positions but don’t know much about programming.

Moreover, most investors, and especially VCs, prefer to work with entrepreneurs who are not afraid to get their hands dirty.

I discuss these issues in the following short video. Do you agree?

Small Business Spotlight of the Week: Wicked Lasers

Wednesday, June 8th, 2011

My fifth grade crush on my older brother’s friend got me into Star Wars.  And though the nervous butterflies for him eventually passed, my feelings for a galaxy far, far away were not so fleeting.   I’ll extol the unsung heroism of Wedge Antilles or debate the virtues of an A-wing versus an X-wing with any willing partner.

So imagine my glee when I discovered Wicked Lasers on the site.  They make the highest powered laser pointers available in the consumer market.  The lasers come in red, blue and green and their handles have a certain sci-fi appeal.  So sci-fi, in fact, Lucasfilms LTD sent them a cease and desist letter because their designs were too lightsaber-esque.

Steve, the CEO of Wicked Lasers, took some time to talk about his experience living the future now:

 

How would you explain what you do to somebody’s grandmother?

We manufacture the world’s highest powered laser technology. Think of sci-fi movies like Star Wars, we want to make that a reality one day.

 

What made you use crowdSPRING?

For some reason, we got a crazy idea about wanting to try to crowdsourcing for our industrial design. Once we used it, we loved the results.

 

What are some industry specific challenges you faced?

There were numerous challenges we have had to face, from government regulation to George Lucas sending us a cease and desist letter because our lasers looked too much like light sabers. Now that’s our design credo.

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