Archive for April, 2011

crowdSPRING Celebrates Shakespearean Sonnet Day

Tuesday, April 26th, 2011

Can you believe that our last Shakespearean sonnet day was in November 2009? This is partly because until now, everyone was afraid to challenge Kevin, our customer service guru and reigning Shakespearean sonnet champion.

If you’re wondering what Shakespearean sonnet day is – we made it up. We read Shakespearean sonnets to celebrate … umm … Shakespearean sonnets.

In the first ever event, Kevin handily defeated all challengers and then boasted about his prowess nonstop for months. In his first title defense, Kevin narrowly beat Jeff.

Has Kevin finally met his match or will he retain his world title with his twist on the traditional reading of Shakespearean sonnets?

The competition took place yesterday at crowdSPRING. The challenger: Amanda (a student at Columbia helping crowdSPRING with marketing and PR). The champion: Kevin.

YOU are the judge. Who wins this one? Please leave a note in the comments…

Lean startups: Office space for the 21st Century

Monday, April 25th, 2011

When starting a company it is important to figure out not just how the team will work together, but where the team will work together. Lots of factors will drive this decision, including what type of company you’re launching, who your customers are, how large your team will be, what your budget is, and where in the world you plan to start your business.

Today there are tools galore which enable a startup to work smarter, faster, and cheaper and these too will color your decisions about your physical space. But good planning, a flexible vision, and smart budgeting can go far in helping you to save money, build and retain a strong team, and create a great working environment.

Here are 10 things for you to consider as you start the hunt for space:

1. What kind of company are you starting?
The first question you’ll need to answer is a simple one: what kind of business are you in? Are you a B-toB? B-to-C? If you are a professional services business with constant client visits, your needs will be very different from the retail business down the street. Consider what your business does as you consider what kind of space (and how much) you’ll need.

2. Who are your customers?
Your physical space (or lack of one) should be reflective of your customers and their needs. If they are consulting clients, they will probably prefer for you to visit them. Alternately, if they are dry-cleaning customers, they’ll probably want to stop by for drop-off and pickup of their garments, right? The location of your physical space should also be chosen with customers in mind; the dry-cleaner is a good example of a neighborhood business that absolutely must be in the neighborhood, while the software company can probably located wherever you care for it to be.

3. What exactly are you selling?
Services? Clothing? Electronics? Digital goods? Do customers ever need to visit your office to receive your offering? Do they take delivery of physical goods? Do they need face-to-face meeting with you or your staff? Alternately, will they communicate with you by phone, by email, or by sending packages via a messenger or delivery service? A software business offering downloads of product should need much less physical space than an accounting or tax preparation firm offering client consultation and this is an important driver in your decision process.

4. How large is your team and how large will it be three years from now?
Have a vision for where you will start and where you are going. It s equally important that you understand the team in year 1 as it is in year 5, so do your homework and plan for a level of growth that makes sense for your business. Once you have gone through that exercise, do the next one: forget everything you just figured out and plan for it to be different. This thought process should be reflected in your lease; try to build in an “out” clause that allows you to cancel the lease after a certain amount of time. for instance the lease we negotiated with our own landlord is a 5 year agreement, and gives us the ability to cancel the lease after 3 years as well as right of refusal on adjacent spaces should our growth be faster than we anticipated. In other words, be agile in your approach and have your office choices reflect that agility.

5. What is your budget? What will it be in 3 years?
Think hard about your budget and consider how this significant expense will impact over the life of the lease. Rent is typically one of the largest line items in a budget, and you will need to carefully consider how much you will commit to paying. A good rule of thumb is that your rent should not exceed 30% of your gross sales, and if you are approaching that number, you should probably consider alternatives. For some companies, buying a space might be an option and if you think that the investment is justified and you have faith in the real-estate market, you might consider this as an option, too.

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Small Business Spotlight of the Week: Mancx

Monday, April 25th, 2011

After reading Charles Stross’ 2005 sci-fi novel, Accerlerando, Mattias Guilotte was excited.  The book’s theme is largely a question about the trade of information and communication. Inspired by the main character’s job in the book, he scribbled on a yellow sticker: “I want to be an information broker!”  Two years later, he still has that sticky note and now Mancx.

Mancx bills itself as The Knowledge Market.  Users log on and offer a money reward in exchange for answering questions they have. On a basic level,  it functions much like Yahoo!Answers, but people are compensated for the depth and breadth of what they know. Because of this, Mancx has become a crowdsourced superhighway of information that businesses can turn to when more traditional research resources run dry. Mattias and the other co-founder, Henrik Dillman, created the first knowledge market for business professionals– that also exchanges money.

Based in Sweden, Mancx officially launched only a few weeks ago and have seen very good results.

Mattias took time to answer a few questions I had:

 

How would you explain what you do to somebody’s grandmother?

Mancx is website where you can ask any business question. Then the Mancx system finds someone in the world who you can buy the answer from. Basically it is like an “eBay for information”

 

What made you use crowdSPRING?

We were investigating ALL websites/services based on crowd sourcing last year as a benchmark task. When we realized we needed help with our logo we evaluated the existing services for crowd sourced design together with our designer, and the winner was… cS.

 

What was your biggest learning curve/experience?

Finding and attracting the best developers in Sweden. Coming from the commercial side it took some time to understand what developers are triggered by, and how you build a successful development team. It took us 18 months, but now we have just hired one of the best CTOs within swr development in the country. The IT sector in Sweden is sizzling hot, so this was a real challenge.

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Twitter Link Roundup #83 – Small Business, Social Media, Design, Copywriting, Marketing And More

Thursday, April 21st, 2011


Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The image above is a fun look at what logos would say if they truly reflected the experience on those sites or with those products. You’ll find more fun logos in the Random Fun section below.

10 tips for entrepreneurs on working with a partner -http://bit.ly/gRQxBj

crowdSPRING’s Small Business Spotlight of the Week: SignNow.com - http://bit.ly/ghttNw

Are you a designer or business owner? Here’s what you should know about font law – http://bit.ly/fontlaw

How The SBA Is Teaching Small Business Owners Social Media - http://bit.ly/i8WpxT

10 tips for entrepreneurs on working with a partner -http://bit.ly/gRQxBj

How To Build A Strong Startup Team - http://bit.ly/eMHDQ5

Unorthodox Business Advice from Steve Jobs -http://bit.ly/glVXHe

Joel’s Totally Fair Method to Divide Up The Ownership of Any Startup – http://bit.ly/iagkTU

Good advice to help people learn how to defend their ideas better - http://bit.ly/hsgtZv

Design is Product, Product is Design - http://awe.sm/5I9Cb

Interesting perspective about possible problems at Twitter – http://bit.ly/fpabAt

TV advertising is back, says @edwardbocheshttp://bit.ly/ihbGnW

US newspaper revenues faced a 30% decline 2007-09. In France, the decline was 4% – http://nie.mn/hZDRus

Search marketing growth seems pretty anemic – http://on.mash.to/e6Yxb5

Eye-Catching Print Ads - http://bit.ly/fMkPt0

95 photoshopped Funny, Creative and Advertising Design – http://bit.ly/fHgdJS

30 Inspirationally Clever T-Shirt Designs - http://bit.ly/gupwLV

Interesting…studies show that font size has no effect on memory, but font style does - http://nyti.ms/g2li7U

20 Big and Highly Detailed Icon Sets - http://bit.ly/fZhmva

Standing out from the Crowd in the Gallery – http://bit.ly/gVFAh6

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How To Build A Strong Startup Team

Tuesday, April 19th, 2011

Many entrepreneurs have heard that 90% of startups fail within two years. Looking at the number of startups launched every month and the many that hit the deadpool, that’s not a shocking number.

There’s research suggesting that the failure rates are actually smaller. However, this is a disctinction without a meaningful difference for companies that are unable to build strong teams. With very few exceptions, successful startups share a common trait: they build very strong teams.

I am very proud of what our small team at crowdSPRING (14 full and part time people) has accomplished over the past three years. Our community has grown to over 125,000 people (more than 90,000 designers and writers now work on crowdSPRING). We’re fortunate to have built in that short time, one of the largest creative crowdsourcing marketplaces in the world.

In building our team, we’ve looked at many different factors, but five factors ultimately stand out:

1. culture – does the person understand and share our company’s culture?

2. passion – are they passionate about their work and importantly, about their hobbies?

3. flexibility – are they flexible to help in areas outside of their immediate comfort zone?

4. transparency – are they transparent about their work and opinions?

5, vision – do they understand and share the company’s vision?

In this 4 minutes video, I offer 5 tips based on my experience building the team at crowdSPRING and discuss why we believe those five factors are so important to building strong startup teams.

We’ve made plenty of mistakes along the way – here’s your chance to learn from those mistakes.

Do you have other tips to add or your own story to tell? Please do so in the comments…

Small Business Spotlight of the Week: SignNow.com

Monday, April 18th, 2011

I like doing anything and everything I can over the internet.  Some might say this is because I am a college-aged millennial whose social skills have been stunted by technology, but I think it has more to do with the ease, convenience and immediacy the internet provides.  Need pad thai at midnight?  The internet will prevail.  Need to order panda shaped salt and pepper shakers because you forgot to buy your room mate a birthday gift until two days beforehand? Internet’s got your back.

And now the internet can offer one more convenient service: SignNow.com.  SignNow offers 100% free electronic signings with no registration required.  Instead of focusing on businesses, like many e-signature sites do, the creators of SignNow wanted to make their services accessible to the individual.  People who need a fast signature only need to upload the document and then sign and send it.

Andrew Ellis, one of the co-founders of SignNow.com, was so enthusiastic about his company, I’m going to let him do most the talking on this one:

 

How would you explain what you do to somebody’s grandmother?

Funny, I actually had brunch with my grandmother and girlfriend this morning and had fun explaining how I signed a housing lease on my iPhone!  We build technologies that allow people to sign documents (SignNow.com) and notarize documents (notarynow.com) online over a computer.   You can sign your documents with your mouse or your finger if you have a smartphone.  If you have a webcam, you can connect to a notary over video chat without leaving your desk!  We try to give people a lot for free so they will keep coming back, tell their friends, and eventually upgrade.

 

What are some industry specific challenges you faced?

One of the greatest industry challenges is educating the public about the security behind digital technology.  There is tremendous legal support behind our products, but people need to FEEL comfortable as well.  It’s a lot easier to tell customers “Try our FREE signing website, you can sign documents with a mouse or on your iphone!” than it is to explain how the 1999 UETA and 2000 ESIGN Acts and our https framework help keep us secure.  I wanted to run a marketing campaign saying “Our business is so easy and secure it makes signing documents feel like a Corona commercial” but our legal team said no.

 

Tell us a crazy story from starting your own business.

Our first week of launching NotaryNow, we received multiple threats via message boards, forums, and I even got a call from a notary threatening to “Wring my F*ing neck” and to “Stay the F*ck out of New Jersey” if we did business in there.  The notary community (yes it can be a feisty, union-like group) generally dislikes us because they believe online notarizations will put them out of business.  Yet with nearly 90% of the working population trusting their money to online banking but under 5% of people signing documents online (and even less notarizing online), it’s not hard to see where business technology will move with time.

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10 tips for entrepreneurs on working with a partner

Monday, April 18th, 2011

After almost five years of working closely with a partner in an internet venture, I have had a great deal of time to think about how to do it better. At times it has been as easy as could be – enjoying the work together, assisting one another seamlessly, being greater than the sum of our separate parts and more able than the sums of our separate skills. At other times it has been a chore and then some; conflicts, disputes, and (yes) anger have bubbled up to prevent us from working at our optimum and actually served to decrease our productivity.

We have learned a great deal about each other, about working together, about co-managing and I like to think that we’ve actually gotten better over time and will continue to strengthen our abilities to build our company, manage our team, and serve our customers.

Here are 10 tips to that I hope will help you to better work with your own partner:

1. Listen hard to your partner.
Pay attention to your partner, listen to what (s)he says and read between the lines. Emotional and social intelligence are key when building and maintaining this all-important relationship and it is the responsibility of each partner to watch for the cues and read the signs when working together.

2. Don’t compete with one another.
You are (truly) in this together and the urge to compete with your partner can be greatly damaging to the relationship and to your business. This is very difficult for many of us – entrepreneurs tend to be A-types, hell-bent on winning, winning, winning, and the urge to compete even with those closest to you is probably your second nature. Fight it.

3. Don’t argue in front of the team.
What you say and do has a profound impact on your team, on the culture you’re working hard to build, and on your company’s workplace atmosphere. It is only natural that you will have disputes with your partner and inevitable that conflict will arise, but when it does, take it outside and spare the kids the stress that your argument creates. Remember, the team is watching everything you do, so always be a leader by example and set the atmosphere for the rest of the company.

4. Share the load.
The sheer volume of work involved in starting and running a company can be overwhelming. The key is to share the load with your partner in order that everything gets done. Each of you has inherent strengths and weaknesses and these are a good place to start when dividing up the work. If one has an aptitude with analytics and business intelligence, let him handle that; if the other is great at negotiating with vendors, then she should be the one who does that. This is not to say that you shouldn’t work outside of your comfort zones, and chances are your partner is a great one to teach you the ropes with a new skill you’re looking to learn. One note: once the work is divided up, don’t step on each other’s toes or get into one other’s rice-bowls – no one likes to be second-guessed and no one likes to feel that they have a partner who is looking over their shoulder or judging their work.

5. Trust that your partner knows what he’s doing.
This goes hand-in-hand with #4 above. It is critically important that you trust your partner (and your employees, for that matter) to get the job done and to execute on their own areas of responsibility. As in any relationship, trust is probably the biggest driver of success and you need to work hard to build this with your partner as well as your team.

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Twitter Link Roundup #82 – Small Business, Social Media, Design, Copywriting, Marketing And More

Thursday, April 14th, 2011


Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The image above is an outdoor advertisement  for Hot Wheels toy cars. You’ll find more creative outdoor advertising in the Social Media & Marketing section below.

Three ways to measure your new startup idea to decide if it’s good enough to pursue – http://bit.ly/hn8MyK

crowdSPRING’s Small Business Spotlight of the Week: Watchdog Breathalyzers – http://bit.ly/fqe3wG

Three ways to measure your new startup idea to decide if it’s good enough to pursue – http://bit.ly/hn8MyK

Joel’s Totally Fair Method to Divide Up The Ownership of Any Startup http://bit.ly/iagkTU

Forrester says Facebook & eCommerce don’t mix. http://j.mp/hPG5fS

The 5 Dangerous Realities of Social Media for Business – http://bit.ly/f8QQH2

10 Tips To Improve Email Marketing – http://bit.ly/eAdzUw

An Interview With Twitter’s Forgotten Founder, Noah Glass – http://read.bi/gYD0jT

YouTube starting to roll out a live service – http://bit.ly/dF7aXR

US newspaper revenues faced a 30% decline 2007-09. In France, the decline was – 4% http://nie.mn/hZDRus

30 Very Clever Outdoor Advertisements – http://bit.ly/dMg4ww

30+ Superb Adobe Illustrator Tutorials – http://bit.ly/e3ibLQ

Mobile Web Design: 10 Tips To Better Usability – http://bit.ly/gQS7VX

30 Collections of Creatively New Photoshop Tutorials – http://bit.ly/hqIRj2

16 Magazine Covers and Layouts Design Examples – http://bit.ly/hdgdvk

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How Do You Know If Your Startup Idea Is Good?

Tuesday, April 12th, 2011

You get inspired and think you have a great idea for a new startup. How do you know if the idea is good and worth pursuing? In this 3 minute video, I share three things you can do to validate or disprove your idea.

Do you have other tips to add or your own story to tell? Please leave a comment below…