Lean Marketing: Don’t Believe Your Own Press Releases Ross | March 30th, 2011

There are many ways to distribute press releases for free or for only a few dollars. Among the many alternatives, you can use PRLog, or if you’re looking for deeper social media integration, PressDoc is a good alternative.

When you have some great news to share – a new product or service or an important milestone, you should let the world know. But it’s important stay grounded and avoid using press releases to make wildly exaggerated or stupid claims about your company.

I’ve seen many wild press releases that do little except tarnish the credibility of the company issuing the release.

Such press releases are dangerous for another reason – they cause the companies that issue the releases to start believing their own frivolous claims. In the following short video, I offer five reasons why startups and small businesses should stay focused on their product or service and always stay humble.

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  • http://www.designmytemplate.com Website Designer

    Rose, This is great. what will be your suggestions for Start-up like us ( DesignMyTemplate.com ) b cos we belongs to service industry.

  • http://twitter.com/rosskimbarovsky Ross Kimbarovsky

    Not sure how to answer your question. The need to stay humble and grounded applies to all companies – regardless of whether you’re in the service industry or make products.

  • http://pulse.yahoo.com/_SMUQOKJBSYVQQCARJBZ2KZ5TCU PageUp Press Release

    I loved reading this article. Every bit of it actually, I will make sure I keep them in mind. Thanks friend for this great post.

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