Lean Marketing: Don’t Believe Your Own Press Releases Ross | March 30th, 2011
There are many ways to distribute press releases for free or for only a few dollars. Among the many alternatives, you can use PRLog, or if you’re looking for deeper social media integration, PressDoc is a good alternative.
When you have some great news to share – a new product or service or an important milestone, you should let the world know. But it’s important stay grounded and avoid using press releases to make wildly exaggerated or stupid claims about your company.
I’ve seen many wild press releases that do little except tarnish the credibility of the company issuing the release.
Such press releases are dangerous for another reason – they cause the companies that issue the releases to start believing their own frivolous claims. In the following short video, I offer five reasons why startups and small businesses should stay focused on their product or service and always stay humble.