Archive for October, 2010

Not Everything That Can Be Counted Counts

Ross | October 11th, 2010

It’s tempting to count everything that can be counted. The current obsession with social media ROI is just one example – of many – showing how numbers influence our behavior. I had the opportunity to again think about this issue last week when I was on a panel at a Startup Bootcamp event in Boston. [...]

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Small Business Spotlight of the Week: Penn Brewery

Laura | October 8th, 2010

With it being Oktober and all, I thought it would only be fitting that we profile a German brewery! Penn Brewery just finished with their print design project for the body and neck labels of their Penn Kaiser Pils, a pale german-style pilsner that’s highly hopped with four kinds of Hallertau hops. Congratulations to mindsite09 [...]

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Twitter Link Roundup #55 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | October 7th, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and [...]

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New SEO Starter Guide From Google

Ross | October 6th, 2010

Google’s revenue from adwords in 2009 was USD$23 billion. While adwords can be part of a strong small business marketing strategy, most startups and small businesses can’t afford to pay much for traffic. There are excellent alternatives, including search engine optimization (SEO). A few years ago, Google released a very useful search engine optimization starter [...]

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3 historical innovations and the businesses they birthed

Mike | October 6th, 2010

Innovation has been a driver in business for just about as long as business has existed. From the invention of the wheel (and the first appearance of tire salesmen on cave wall paintings) all the way up to the modern web browser (and the appearance of flashing ad banners and obnoxious pop-ups) businesses large and [...]

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To Innovate, You Must Stay Dissatisfied

Ross | October 6th, 2010

Success can make people complacent. Some will bask in the glory of success and expect to continue to succeed by doing the things that made them successful. This is not always possible. To innovate, you must stay dissatisfied. Here’s why: Do you agree?

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