Archive for October, 2010
Small Business Spotlight of the Week: Mobilotto
Laura | October 29th, 2010Say goodbye to the days of purchasing a lotto ticket at the convenient store and hello to mobilotto. Based in Toronto, Canada, mobilotto is an application that now allows you to safely and securely purchase lotto tickets on your cell phone! The software only allows you to purchase lotto available in your area using location [...]
Small Business Marketing: Google Boost
Ross | October 26th, 2010Google has released a new tool – Google Boost – that allows small businesses to connect with potential customers via Google Adwords. The program is still in beta and available to select local businesses in San Francisco, Houston and Chicago. Boost allows local businesses to create online search ads right from their Google Places account [...]
On vs. In: the entrepreneur’s dilemma
Mike | October 25th, 2010One of the challenges entrepreneurs face every day is about managing their own capacity. Finding time to think, to plan, and to strategize gets more difficult the larger your business grows. Every day we have to find a balance between the day-to-day chores involved in operating a business and the high-level planning that goes into [...]
Product or Service Features Are Rarely A Competitive Advantage
Ross | October 20th, 2010Many entrepreneurs and small business owners believe that their new product or service will beat the competition with great new features. Product and service features are rarely a competitive advantage. There are many benefits to “less software”. I discuss why in the following short 3 minute video. What do you think?
Startup and Small Business Marketing: Website Optimization Mistakes
Ross | October 19th, 2010Conversion rate math is simple: by doubling your conversion rate, you double the effectiveness of every future marketing dollar. But while the math is simple, conversion optimization is not. There are many optimization pitfalls that can easily cripple startup/small business growth (if you’re interested in how crowdSPRING optimizes, I recommend you read Increasing Conversions Using [...]
Tips for small business: 7 biases that can effect your decision making
Mike | October 18th, 2010Einstein once said, “Common sense is the collection of prejudices acquired by age eighteen.” Common sense, Einstein was arguing, can often be the enemy of rationality, science, and fact-based decision-making. We are all guilty of this; every day our decisions are tinged by favoritism, rules of thumb, partiality, heuristics, predilection; call it what you will [...]
12 Questions: Meet Tin Bacic (Croatia)
Audree | October 12th, 2010In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build [...]
