Small Business Spotlight of the Week: Sole Discretion Laura | September 24th, 2010

We’ve all seen her…the woman on the bus carrying a purse, a briefcase, a lunch bag, and a tote. Some may refer to them as ‘bag ladies’ but in a big city, it’s hard for women not to carry literal ‘excess baggage’. One of the main causes? Shoes. Believe it or not, those three inch heels are hard to walk in for long periods of time so most women bring gym shoes but how awkward does that look with dress clothes?

Which brings me to my next point, Sole Discretion! When I saw this company I had to write about them! Sole Discretion manufactures rollable/foldable flats that can fit in your purse with a chic wristlet that folds out into a tote to carry your heels in – genius.

Back in July, Sole Discretion’s co-owners, Sheree Coleman, Sherrae M. Hayes, and Alyxaundria Sanford, posted a logo project on crowdSPRING and awarded cS username: allfun with the award – congrats! The SD Team officially launched Sole Discretion on September 1, 2010, and you definitely need to check them out. The flats come in black, gold, silver, and leopard and are only $15!

So put down your bags, take off your shoes, and read what advice The SD Team has for you…

1. How did you get things designed before crowdSPRING?

Life “B.C.”  (before crowdSPRING) was difficult.  Our logo was our first major project.  We were waiting for quotes and logo drafts from select designers for weeks, only to come up short – no follow-through from the designers, missed deadlines, and the looming feeling of only receiving 2-3 designs and disliking all of them.  We felt like our only option was to depend on independent designers, but little did we know, crowdSPRING would save the day!

2.  Why in the world did you decide to use crowdSPRING?!

Once we reviewed the website and how innovative the crowdSPRING process was, it was a no-brainer.  crowdSPRING offered everything that we needed – a chance to work with multiple designers, countless logo options to choose form, a fixed deadline – all within our budget.  As a small business with big dreams we could not ask for more.

3.  What’s the single best small biz resource that you’ve found (magazine, website, blog, etc.)?

Google Everything!!!!  We use Gmail for our business account, Google Analytics to track our website activity, Google AdWords to drive traffic to our site and increase sales, and Google Picasa to create select promotional materials. We love Google, and totally sign off on the recent crowdSPRING Newsletter article.

4. If your best friend told you they were going to start a business, what’s the ONE piece of advice you’d give them?

One quote says it all…”It must be borne in mind that the tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach. It isn’t a calamity to die with dreams unfulfilled, but it is a calamity not to dream. It is not a disaster to be unable to capture your ideal, but it is a disaster to have no ideal to capture. It is not a disgrace not to reach the stars, but it is a disgrace to have no stars to reach for. Not failure, but low aim is a sin.” – Dr. Benjamin E. Mays

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  • ParadigmDesign

    Great spotlight! Love the product originality, love their entrepreneurial moxie, and especially love that quote. Blessings to you and your business venture.

  • Sole Discretion

    Thanks so much ParadigmDesign. We truly appreciate the support!

  • http://outsourcing-services.net/ Outsourcing Philippines

    Great post! It serves as guide.

  • http://www.theinternettimemachine.com Vee Sweeney

    Love the idea, love the quote, love the enthusiasm. It sounds like they will go far with being so excited about their business. The logo is awesome as well by the way.

  • onevoice

    Here is an alternative view to the above quote

    It must be borne in mind that the tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in our society making you believe you have to have dreams and goals which you should attempt to fulfil. It isn’t a calamity to die with dreams unfulfilled. but it is a calamity that we have been led to believe life is not worth living unless you have dreams which you need to constantly strive towards. it is a disaster to believe you cannot be fulfilled as a person or as a member of our wider society without having to reach for the stars and it is a disgrace that millions of us are seduced into believing that our lives only have merit if we ‘follow our dreams and reach for the stars’. The most contented people I know have never even attempted to reach for the stars in their entire lives…Historically, this is a very recent common myth that has infected our society and by definition leaves most people, who buy into it, unsatisfied and disillusioned.

    “low aim is a sin” ……Tripe

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