I’m in Logo Love: Toblerone Logo Design Audree | August 5th, 2010

“I’m In Logo Love” is a new series on the crowdSPRING blog. Periodically, we’ll pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured me on this topic. Today, we’ll look at the logo for Toblerone.

Toblerone is a Swiss chocolate company known for their triangle shaped candy bars.

Background on Toblerone:
Toblerone was started in Bern, Switzerland by Jean Tobler. His son took over the company, and in 1908, they introduced the bar with the famous triangle shape. “Toblerone” is a play on the names “Tobler” and “Torrone”, the Italian word for honey and almond nougat. In 2000, the Matterhorn became part of the official logo of Toblerone, and from then on was prominent on every Toblerone pack. (Sources Toblerone.com and Kraft Foods.)

Why we think the Toblerone logo design is hot:
First of all… it’s Chocolate. Mmmm. Second of all, a bear (symbol of the city of Berne, where Toblerone is produced) is hidden in the modern version of the Matterhorn mountain logo. The Matterhorn is a great symbol of Switzerland, and is said to possibly be the inspiration for the shape of the candy bar. Since learning of the hidden bear in the logo, I stare at the bar in the checkout line at the supermarket.  If you still don’t believe Toblerone is hot… you should see the episode of Friends, where Joey can’t hide his longing for a giant bar brought home from the airport by Ross and Emily.

What do you think? Do you agree this is a clever design and does it make you want to eat some chocolate?

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  • TA

    There’s a bear and a fish under the bear’s belly. I never saw these before. How clever!

  • TA

    There’s a bear and a fish under the bear’s belly. I never saw these before. How clever!

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  • Novair

    Looks like a dung heap.

  • Novair

    Looks like a dung heap.

  • Rod

    The bear, once known of doesn’t seem hidden enough. A famous quote by the Scottish comedian, Billy Connelly, which I think is better than the logo … “It’s impossible to eat a f****** Toblerone without hurting yourself!”

  • Rod

    The bear, once known of doesn’t seem hidden enough. A famous quote by the Scottish comedian, Billy Connelly, which I think is better than the logo … “It’s impossible to eat a f****** Toblerone without hurting yourself!”

  • Audree

    TA- I heard about this as well, but it could just be the style of the bear’s leg. Since there was no official word on it – I chose not to bring it up.

    Novair – Maybe- but a CHOCOLATE dung heap. Mmmmm.

    Here’s a side note – my dad climbed the Matterhorn and got a certificate that hung in our house during my childhood. I guess I’ve always had a soft spot for that peak.

    Rod – Ha! So, so true!

  • Audree

    TA- I heard about this as well, but it could just be the style of the bear’s leg. Since there was no official word on it – I chose not to bring it up.

    Novair – Maybe- but a CHOCOLATE dung heap. Mmmmm.

    Here’s a side note – my dad climbed the Matterhorn and got a certificate that hung in our house during my childhood. I guess I’ve always had a soft spot for that peak.

    Rod – Ha! So, so true!

  • http://www.logoonlinepros.com/ Logo Design Canada

    whats a concept behind this logo i can’t able to understand its but its a good logo design.
    Thanks nice share.

  • http://twitter.com/dansidan frederik juhl

    look at this http://da.wikipedia.org/wiki/Bern then you’ll know why there is a bear in the logo

  • anca

    I think that what you think is a fish is the bears left hind paw

  • nakurov

    who was the man or the agency who created this logo?

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