I’m In Logo Love: Goodwill Logo Design Ross | August 2nd, 2010

“I’m In Logo Love” is a series on the crowdSPRING blog. Periodically, we pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured me on this topic. Today, we’ll look at the logo for Goodwill.

Goodwill is a non-profit organization that provides job training, employment assistance and other services to people who have disabilities, inadequate education or job experience, or those who are unable to find employment.

Background on Goodwill:

The organization’s history dates back to 1902. Goodwill has a network of several hundred independent community-based organizations providing support to nearly 2 million people in the U.S., Canada and 14 other countries. (source: Wikipedia).

Why we think the Goodwill logo design is hot:

The logo design includes a lower case “g” above the goodwill name. The “g” is also a smiley face, which helps convey a feeling of happiness and relief. The same lower case “g” also appears in the logotype. The designer, Joseph Selame, could have easily incorporate a full smiley face above the name, but instead chose offset the image both to draw attention and also to create a graphic with a double-meaning.

What do you think? Do you agree this is a clever design and does it make you smile?

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  • @marek_koza

    Absolutely awesome logo.. very clever. Subtle, clever and witty..

    And yes.. you must speak to your mom about this obsession.. and once your done..I’m next inline :-P

  • @marek_koza

    Absolutely awesome logo.. very clever. Subtle, clever and witty..

    And yes.. you must speak to your mom about this obsession.. and once your done..I’m next inline :-P

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  • Dane Miller

    As a designer, I tend to lean towards Mr. Selame’s sensibilities; create something that easy to deploy anywhere, that is uniquely characteristic, and imbued with some meaning (hidden or otherwise) of the client. In those respects, I really like how he crafted this logo. At first I was not wild about the logotype itself, but it grows on you, when considering the affable undercurrent he was trying to convey. I also am one who like a playful flirt with dimensionality in an ID, and the face peeking in from within this sort of window works well. So yeah – it makes me smile!

  • Dane Miller

    As a designer, I tend to lean towards Mr. Selame’s sensibilities; create something that easy to deploy anywhere, that is uniquely characteristic, and imbued with some meaning (hidden or otherwise) of the client. In those respects, I really like how he crafted this logo. At first I was not wild about the logotype itself, but it grows on you, when considering the affable undercurrent he was trying to convey. I also am one who like a playful flirt with dimensionality in an ID, and the face peeking in from within this sort of window works well. So yeah – it makes me smile!

  • Ross

    @marek_koza I’ve mentioned to my mom she’s going to have to have a serious talk with me (and then you!).

    @Dane Miller – I had a similar reaction to the logotype – didn’t care very much for it initially but after spending some time thinking about it, think it works really well.

  • Ross

    @marek_koza I’ve mentioned to my mom she’s going to have to have a serious talk with me (and then you!).

    @Dane Miller – I had a similar reaction to the logotype – didn’t care very much for it initially but after spending some time thinking about it, think it works really well.

  • uosipa

    Great logo. I don’t know if I’m just seeing things, but I see a person sort of like reaching out of the box(the circle and the curved line below it), reaching out to others and doing some good which makes people happy I bet! It’s nice to see this logo again. :D Great one!

  • uosipa

    Great logo. I don’t know if I’m just seeing things, but I see a person sort of like reaching out of the box(the circle and the curved line below it), reaching out to others and doing some good which makes people happy I bet! It’s nice to see this logo again. :D Great one!

  • calamito

    I love logos with hidden jokes:) Thanks for posting it!

  • Rani

    I love it too! Very clever and it really does make you smile! Is that a particular logo type or something totally created by the designer?

  • Kish

    Nice!

  • Shango_ThunderStones

    Until it was pointed out, I had always thought it was just a simple but effective graphic. Now I see that it is not only simple but very clever. And it's now a recognized brand. Way to go!

  • Alla

    It is smart design, but not all people have enough imagination and could see the “g”. It is very clever short statement, like short hand writing, and….. could be part of the symbols to sign language in writing, just like Chinese (one symbol – full expression). It is an opportunity to create New Language!!!!!

  • Jonshi

    It reminds me of the arrow in the FedEx logo, which is only apparent when it is pointed out. Great logo design, intuitively clever.

  • http://logodesignswork.com/Web-Design/Web-Design.html Custom web design

    Thought provoking article…good work

  • http://www.colorexpertsbd.com/ Jenifer Jeny

    Your thinking theme is great of goodwill logo design. Amazing stuffs shared, fancy concept promote in these crowdSpring blog. Logo really adorn and appreciated.

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